---
title: "Olive Oil Soap — £85K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/olive-oil-soap"
last_updated: "2026-08-09T20:37:01.085Z"
locale: en
meta:
description: "Niche score 44/100 · £85K/yr market · 100K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £85K/yr market · 100K searches/yr · £7.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Olive Oil Soap — £85K/yr Amazon UK Niche (2026) - Flapen"
---
# **olive oil soap**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 49Conversion 91Competition 22Returns 99Price range 19Avg price 21Brand share 15Review moat 72Quality gap 42
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****609**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+19.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£85K**
£85K/yr · 100K searches
**Avg price**
**Bad****£7.65**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.64–£18.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, olive oil soap is a £85K/yr Amazon United Kingdom market (100K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olive oil soap market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£96K–£115K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#210**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**77**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**4%**
- Little Soap Company28% - World Home Living22% - Oliva19% - AKSOY19% - Papoutsanis5% - Pure Now2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +19.0% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/olive-oil-soap/trend)
## **Top olive oil soap search terms**
- **olive oil soap**51K/yr+27.4%10.3% conv. - **olive soap**11K/yr+3.6%9.9% conv. - **olive oil soap bar**11K/yr+1.3%10.4% conv. - **dalan soap**5K/yr+27.8%6.1% conv. - **turkish soap**5K/yr+33.3%3.1% conv. - **oliva soap bar**4K/yr+12.0%11.9% conv. - **oliva**3K/yr+14.0%4.1% conv. - **olive soap bar**3K/yr+8.8%9.8% conv. - **pure olive oil soap**3K/yr+8.6%8.6% conv. - **olive oil soap bar organic**3K/yr+6.6%11.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/olive-oil-soap/search-terms)
## **Top olive oil soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£17K30%£25K40%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Little Soap Company Olive Oil Soap Bar 100g | Unperfumed Natural Vegan Cruelty-Free & Eco Friendly | Body Face & Hand Soap Bar for Sensitive Skin | Nourishing Olive Oil No SLS & Parabens**Little Soap Company**£2.29**4.6★833 rev](https://www.amazon.co.uk/dp/B07QCW8SYG) [2**5 x 180g Bar Natural 100% Pure Olive Oil Soap Dalan Turkish Bath Handmade Turkey**World Home Living**£6.12**4.4★1,499 rev](https://www.amazon.co.uk/dp/B07FZ4CDN5) [3**Pure Olive Oil Soap 6 Pcs 100% Natural Turkish Bar Handmade Cruelty-Free Vegan Moisturizing Gentle on Skin and Hair Suitable for Sensitive Skin Eco-Friendly**AKSOY**£7.62**4.4★213 rev](https://www.amazon.co.uk/dp/B0DG3JQBY8) [4**Oliva - Olive oil soap bar - 6 X 125g - 6 pack Bundle - Packaging May Vary**Oliva**£11.25**4.6★724 rev](https://www.amazon.co.uk/dp/B00V6HOU70) [5**Oliva Olive Oil Soap 125g Pack of 3**Oliva**£6.73**4.6★132 rev](https://www.amazon.co.uk/dp/B00BKKW36I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 Pcs Pure Olive Oil Soap 100% Natural Turkish Bar Scent Free Handmade Cruelty-Free Vegan Moisturizing for Skin and Hair Gentle on Sensitive Skin Eco-Friendly**AKSOY**£1.64**15 rev7mo ago](https://www.amazon.co.uk/dp/B0G4X411D9) [**Pure Olive Oil Soap 6 Pcs 100% Natural Turkish Bar Handmade Cruelty-Free Vegan Moisturizing Gentle on Skin and Hair Suitable for Sensitive Skin Eco-Friendly**AKSOY**£7.62**213 rev1y ago](https://www.amazon.co.uk/dp/B0DG3JQBY8) [**Turkish Bar 3 Pcs Pure Olive Oil Soap 100% Natural Handmade Cruelty-Free Vegan Moisturizing Suitable for Skin and Hair Gentle on Sensitive Skin Eco-Friendly**AKSOY**£4.77**213 rev1y ago](https://www.amazon.co.uk/dp/B0DG37Y8FR) [**Pure Now Aleppo Soap 3 x ca 200g 85% Olive oil 15% Laurel oil PH Neutral Detox Handmade**Pure Now**£13.88**2,155 rev6y ago](https://www.amazon.co.uk/dp/B082HY3HJG) [**Little Soap Company Olive Oil Soap Bar 100g | Unperfumed Natural Vegan Cruelty-Free & Eco Friendly | Body Face & Hand Soap Bar for Sensitive Skin | Nourishing Olive Oil No SLS & Parabens**Little Soap Company**£2.29**833 rev7y ago](https://www.amazon.co.uk/dp/B07QCW8SYG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Pcs Pure Olive Oil Soap 100% Natural Turkish Bar Scent Free Handmade Cruelty-Free Vegan Moisturizing for Skin and Hair Gentle on Sensitive Skin Eco-Friendly**AKSOY**£1.64**4.6★**▲ 153%**](https://www.amazon.co.uk/dp/B0G4X411D9) [**Pure Olive Oil Soap 6 Pcs 100% Natural Turkish Bar Handmade Cruelty-Free Vegan Moisturizing Gentle on Skin and Hair Suitable for Sensitive Skin Eco-Friendly**AKSOY**£7.62**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B0DG3JQBY8) [**Oliva Olive Oil Soap 600 g**Shaun the Sheep**£6.45**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B0044RBE78) [**Dalan Antique 100 Percent Olive Oil Soap 5-Pieces Set 0.91 kg**Dalan**£7.07**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B01ESZJXE6) [**Papoutsanis Pure Olive Oil Bar Soap 3 Pack 3x125g**Papoutsanis**£6.65**4.3★**▲ 22%**](https://www.amazon.co.uk/dp/B00B5C31IK)
**~~View all trending →~~**
## **What buyers say about olive oil soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“worth the money”*
**Quality-Overall**12%
*“Good quality affordable”*
**Smell**11%
*“Mild fragrance, very long lasting and great value for money”*
**Lather**9%
*“Use it with a mesh scrunchie to give a good lather”*
**Suitability Dry Skin**5%
*“Doesn't dry or orritated skin”*
**Advertised Vs Actual Product**5%
*“As described”*
**Moist/Dry**4%
*“doesn't dry the skin at all”*
**Cleansing**4%
*“cleans like every other soap does”*
**Soft Feel**3%
*“after using this product my skin felt softer”*
**Suitability Combination Skin**3%
*“Perfect skincare”*
### **What buyers complain about **
**Smell**25%
*“chemical smell”*
**Allergies**8%
*“Can cause irritation”*
**Lather**8%
*“It doesnt produce much lather”*
**Ingredients-Overall**5%
*“I suspect the essential oils are the issue”*
**Advertised Vs Actual Product**4%
*“that's misleading”*
**Natural Ingredients**3%
*“Bit disappointing that its other ingredients are maybe not 100% natural”*
**Size-Overall**3%
*“Quite large squared bars”*
**Skin Health**3%
*“My skin is burning”*
**Value For Money**2%
*“Thought it was very expensive”*
**Color**2%
*“They continue to be green throughout”*
### **Top return reasons **
**Smell**34%
**Advertised Vs Actual Product**24%
**Natural Ingredients**9%
**Defective Material/Parts**7%
**Ingredients-Overall**7%
**Oily/Greasy**6%
**Quality-Overall**3%
**Contamination**3%
**Durability**3%
**Ease Of Cleaning**3%
## **Common questions**
- **Is olive oil soap profitable to sell on Amazon United Kingdom?**
- The niche generates £85K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the olive oil soap niche?**
- 8 brands and 77 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in olive oil soap?**
- Top complaints mined from reviews: Smell, Allergies, Lather. The return rate is 0.2%.
- **When does demand for olive oil soap peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the olive oil soap niche?**
- Listings span £1.64–£18.12; the average listing price is £7.65 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.
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