---
title: "Olia Hair Dye — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/olia-hair-dye"
last_updated: "2026-08-09T14:04:05.650Z"
locale: en
meta:
description: "Niche score 30/100 · £38K/yr market · 142K searches/yr · £7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £38K/yr market · 142K searches/yr · £7.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Olia Hair Dye — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **olia hair dye**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 24Conversion 46Competition 17Returns 100Price range 0Avg price 20Brand share 0Review moat 17Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.20**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****18,750.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£38K**
£38K/yr · 142K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.76–£8.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, olia hair dye is a £38K/yr Amazon United Kingdom market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olia hair dye market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£43K–£58K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Olia89% - Garnier8% - Schwarzkopf3%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -2.2% search growth over the last 90 days.
3K2KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/olia-hair-dye/trend)
## **Top olia hair dye search terms**
- **olia hair dye**62K/yr+2.9%3.3% conv. - **garnier olia hair dye**30K/yr+2.3%2.2% conv. - **garnier olia**15K/yr+1.3%2.2% conv. - **olia**16K/yr-22.4%2.5% conv. - **olio hair colour**8K/yr-0.6%3.6% conv. - **hair dye olia**4K/yr+4.2%3.3% conv. - **olia hair dye brown**7K/yr-52.0%7.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/olia-hair-dye/search-terms)
## **Top olia hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£6K30%£11K45%£17K60%£23K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Garnier Olia 5.0 Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant brown hair color with exceptional shine and a healthy nourished feel.**Olia**£6.73**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009S7401Q) [2**Garnier Olia 6.0 Light Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant light brown hair color with incredible shine and softness.**Olia**£7.18**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009SK3HFI) [3**Garnier Olia 1.0 Night Black oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant night black hair color with incredible shine and healthy feel.**Olia**£7.21**4.4★28,518 rev](https://www.amazon.co.uk/dp/B009Q8492W) [4**Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.**Olia**£8.08**4.3★3,373 rev](https://www.amazon.co.uk/dp/B013BKRU1C) [5**Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.**Olia**£7.07**4.4★28,518 rev](https://www.amazon.co.uk/dp/B06ZZDRCDW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes**Garnier**£7.87**166 rev8mo ago](https://www.amazon.co.uk/dp/B0FXM1D26X) [**Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye**Schwarzkopf**£4.76**2,884 rev3y ago](https://www.amazon.co.uk/dp/B0C4XZG2RY) [**Garnier Olia 4.62 Dark Garnet Red oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant dark garnet red hair color with ultimate shine and softness.**Olia**£7.07**28,518 rev9y ago](https://www.amazon.co.uk/dp/B06ZZDRCDW) [**Garnier Olia Hair Dye Hair Colour 100% Grey Coverage No Ammonia Oil-Powered for Luminous Long-Lasting Vibrant Hair Color Shade: 4.0 Dark Brown**Garnier**£7.53**202 rev10y ago](https://www.amazon.co.uk/dp/B09WXQXKSK) [**Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.**Olia**£8.08**3,373 rev10y ago](https://www.amazon.co.uk/dp/B013BKRU1C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Garnier Olia Gloss - 10 Min Tinted Hair Mask - Expensive Brunette Up to 72h Mirror-Like Shine* With A Touch Of Colour For Up To 6 Washes** - Corrects Up To 1 Year Of Damage*** - For Brunettes**Garnier**£7.87**4.0★**▲ 135%**](https://www.amazon.co.uk/dp/B0FXM1D26X) [**Garnier Olia 10.1 Very Light Ash Blonde no-ammonia permanent dye. Oil-powered for ultra-luminous long-lasting results and shine achieving a beautiful very light ash blonde.**Olia**£8.08**4.3★**▲ 132%**](https://www.amazon.co.uk/dp/B013BKRU1C) [**Garnier Olia 5.35 Rich Chocolate Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant rich chocolate brown color with exceptional shine.**Olia**£7.46**4.4★**▲ 107%**](https://www.amazon.co.uk/dp/B00SN9DGV0) [**Schwarzkopf Oleo Intense Permanent Oil Colour 4-86 Chocolate Brown 100% Grey Coverage Conditioner with HaptIQ System Long-Lasting Colour Ammonia Free Hair Dye**Schwarzkopf**£4.76**4.3★**▲ 79%**](https://www.amazon.co.uk/dp/B0C4XZG2RY) [**Garnier Olia 5.3 Golden Brown oil-powered no-ammonia. 100% grey coverage. Luminous long-lasting vibrant golden brown hair color with ultimate shine and softness.**Olia**£7.28**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B009S7DK4Y)
**~~View all trending →~~**
## **What buyers say about olia hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**25%
*“Love the colour”*
**Suitability Colored Hair**8%
*“perfect hair colour”*
**Quality-Overall**7%
*“Excellent product”*
**Soft Feel**7%
*“Leaves hair feeling soft”*
**Ease Of Use**6%
*“Easy to use”*
**Smell**5%
*“It smells floral”*
**Brightness/Shine/Glow**4%
*“Hair feels incredibly shiny too”*
**Ease Of Application**4%
*“The application is super easy – just like a mask, no mess, and you only leave it on for 10 minutes”*
**Hair Styling**3%
*“gives a good healthy look to hair”*
**Suitability Straight Hair**3%
*“Tints hair ever so slightly to add shine and remove dullness”*
### **What buyers complain about **
**Color**22%
*“Darker than advertised”*
**Suitability Colored Hair**7%
*“Disappointing I read all the reviews did my research was really looking to get a color to cover my grey”*
**Value For Money**6%
*“Im not sure its worth how expensive it feels”*
**Allergies**5%
*“Allergic reaction”*
**Language Issues**4%
*“the product not fit for purpose there is no english instructions”*
**Color Fading/Discoloration**3%
*“The colour seems to get lighter after 4 weeks though”*
**Durability**3%
*“Dont last much”*
**Brightness/Shine/Glow**2%
*“However, I didnt notice a big boost in gloss or mirror-like shine — its nice,”*
**Moist/Dry**2%
*“Other dyes I've used recently have felt very dry”*
**Ease Of Application**2%
*“The application is messy”*
### **Top return reasons **
**Suitability Colored Hair**100%
## **Common questions**
- **Is olia hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (30/100).
- **How competitive is the olia hair dye niche?**
- 3 brands and 50 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in olia hair dye?**
- Top complaints mined from reviews: Color, Suitability Colored Hair, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the olia hair dye niche?**
- Listings span £4.76–£8.08; the average listing price is £7.20 (sweet spot $15–$100). The average incumbent carries 18,750 reviews — the moat a new listing must climb.
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