---
title: "Olay Regenerist Day Cream — £559K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/olay-regenerist-day-cream"
last_updated: "2026-08-09T14:04:55.264Z"
locale: en
meta:
description: "Niche score 56/100 · £559K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £559K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Olay Regenerist Day Cream — £559K/yr Amazon UK Niche (2026) - Flapen"
---
# **olay regenerist day cream**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 79Conversion 92Competition 31Returns 99Price range 8Avg price 24Brand share 30Review moat 25Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+70.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****£559K**
£559K/yr · 571K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,175.56**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.67**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.12–£16.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, olay regenerist day cream is a £559K/yr Amazon United Kingdom market (571K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **olay regenerist day cream market data**
- **Units sold / yr**
- **60K–80K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£520K–£694K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**115**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**8%**
- CeraVe52% - Aveeno14% - Simple9% - COSRX6% - NIVEA6% - Olay5% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +70.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/olay-regenerist-day-cream/trend)
## **Top olay regenerist day cream search terms**
- **spf face moisturiser**74K/yr+64.5%6.3% conv. - **spf moisturiser**86K/yr+1.5%6.2% conv. - **cerave spf**41K/yr+105.1%10.1% conv. - **factor 50 face cream**43K/yr+57.2%3.9% conv. - **moisturiser with spf**39K/yr+92.8%5.5% conv. - **cerave spf 50 face moisturiser**37K/yr+88.1%15.8% conv. - **face moisturiser with spf**23K/yr+300.4%6.8% conv. - **cerave facial moisturising lotion**38K/yr+16.8%13.3% conv. - **aveeno spf**25K/yr+85.0%14.1% conv. - **aveeno sunscreen**18K/yr+200.3%4.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/olay-regenerist-day-cream/search-terms)
## **Top olay regenerist day cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£56K20%£112K30%£168K40%£224K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.**CeraVe**£9.60**4.6★9,667 rev](https://www.amazon.co.uk/dp/B09XN22JBT) [2**Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use**Aveeno**£9.24**4.4★365 rev](https://www.amazon.co.uk/dp/B0FCG5TRBW) [3**CeraVe AM Facial Moisturising Lotion SPF30 for Normal to Dry Skin 52ml**CeraVe**£9.66**4.6★8,392 rev](https://www.amazon.co.uk/dp/B0BT6VDJ5M) [4**Simple Triple Protect Moisturiser SPF 30 3x Protection from UVA/UVB Blue Light & Pollution with Vitamin C & E Brightens Dull Sensitive Skin for a Glowing Complexion 40 ml**Simple**£3.37**4.3★4,557 rev](https://www.amazon.co.uk/dp/B085G4V1FH) [5**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml**CeraVe**£8.28**4.7★227 rev](https://www.amazon.co.uk/dp/B0G1N8TBST)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml**CeraVe**£8.28**227 rev8mo ago](https://www.amazon.co.uk/dp/B0G1N8TBST) [**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml**CeraVe**£12.05**220 rev8mo ago](https://www.amazon.co.uk/dp/B0G1NCZJ3F) [**CeraVe Invisible Hydrating Fluid Sunscreen SPF50 Normal to Dry Skin 50ml**CeraVe**£10.44**178 rev8mo ago](https://www.amazon.co.uk/dp/B0G1NHVHPF) [**Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 50ml - Soothes Sensitive Skin with Deep Hydration and High Sun Protection for Daily Use**Aveeno**£9.24**365 rev1y ago](https://www.amazon.co.uk/dp/B0FCG5TRBW) [**BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier**BYOMA**£10.22**1,239 rev1y ago](https://www.amazon.co.uk/dp/B0DR9WDR2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 75ml**CeraVe**£8.28**4.7★**▲ 94%**](https://www.amazon.co.uk/dp/B0G1N8TBST) [**CeraVe Invisible Hydrating Sunscreen SPF 50+ For Body & Face 177ml**CeraVe**£12.05**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B0G1NCZJ3F) [**COSRX Ultra-Light Invisible Sunscreen SPF 50 Face Moisturiser PA++++ Korean Sunscreen Non Oily Sun Cream UVA/UVB Protection Daily Hydrating Sun Lotion No White Cast 50ml**COSRX**£9.55**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B0CYS776TR) [**BYOMA SPF 50 Face Fluid (50ml) Ultra-Lightweight Facial Sunscreen for All Skin Tones - Luminous Glow No White Cast - SPF Moisturiser Strengthens Skin Barrier**BYOMA**£10.22**4.1★**▲ 65%**](https://www.amazon.co.uk/dp/B0DR9WDR2G) [**NIVEA Refreshing Day Face Cream SPF 30 (50ml) Hydrating Face Moisturiser with Aloe Vera and Hyaluronic Acid Moisturiser with SPF for Normal Skin**NIVEA**£2.12**4.6★**▲ 45%**](https://www.amazon.co.uk/dp/B0BFJFKCNX)
**~~View all trending →~~**
## **What buyers say about olay regenerist day cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Good moisturiser”*
**Suitability Combination Skin**10%
*“Good on sensitive skin”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**6%
*“Excellent value”*
**Weight Light**5%
*“This is a great lightweight product”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Dry Skin**5%
*“It feels particularly well suited to normal to dry skin”*
**Soft Feel**5%
*“Gentle on Skin”*
**Brightness/Shine/Glow**4%
*“Glowing skin”*
**Protection**4%
*“good sun protection”*
### **What buyers complain about **
**Allergies**9%
*“Irritated my skin”*
**Moist/Dry**6%
*“not hydrating”*
**Size-Overall**4%
*“Not fit for purpose”*
**Skin Health**4%
*“Burned my skin instantly”*
**Suitability Dry Skin**4%
*“I have very dry skin”*
**Oily/Greasy**4%
*“greasy for me”*
**Value For Money**3%
*“Total waste of money”*
**Adhesion/Stickiness**3%
*“Quite sticky”*
**Thickness**3%
*“Too thick white cast”*
**Smell**3%
*“this does not smell like anything”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**10%
**Product Condition**8%
**Suitability Combination Skin**8%
**Functionality-Overall**5%
**Skin Health**5%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Suitability Dry Skin**3%
## **Common questions**
- **Is olay regenerist day cream profitable to sell on Amazon United Kingdom?**
- The niche generates £559K/yr across 16 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +70.2%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the olay regenerist day cream niche?**
- 10 brands and 115 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in olay regenerist day cream?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Size-Overall. The return rate is 0.1%.
- **When does demand for olay regenerist day cream peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the olay regenerist day cream niche?**
- Listings span £2.12–£16.14; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 4,176 reviews — the moat a new listing must climb.
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