---
title: "Oily Skin Cleanser — £1.2M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/oily-skin-cleanser"
last_updated: "2026-08-07T00:03:57.907Z"
locale: en
meta:
description: "Niche score 49/100 · £1.2M/yr market · 1.0M searches/yr · £8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £1.2M/yr market · 1.0M searches/yr · £8.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oily Skin Cleanser — £1.2M/yr Amazon UK Niche (2026) - Flapen"
---
# **oily skin cleanser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 81Growth 24Conversion 96Competition 50Returns 99Price range 21Avg price 25Brand share 0Review moat 25Quality gap 33
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.2M**
£1.2M/yr · 1.0M searches
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,622.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£8.95**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.85–£18.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, oily skin cleanser is a £1.2M/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oily skin cleanser market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£895K–£1.1M**
- units × avg price
- **Conversion rate**
- **13.1%**
- **Avg BSR**
- **#72**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **62%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**115**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 90%
**Open market**
**0%**
- Cetaphil46% - La Roche-Posay38% - NIVEA13% - NIVEA MEN4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/oily-skin-cleanser/trend)
## **Top oily skin cleanser search terms**
- **cetaphil gentle skin cleanser**221K/yr+4.7%13.2% conv. - **la roche posay cleanser**138K/yr+12.8%8.3% conv. - **nivea face wash**96K/yr+27.7%8.5% conv. - **cetaphil face wash**95K/yr-20.5%9.8% conv. - **la roche posay effaclar**104K/yr-26.3%9.7% conv. - **cetaphil cleanser**75K/yr-28.0%10.1% conv. - **la roche posay face wash**30K/yr+95.2%10.6% conv. - **nivea derma skin clear**38K/yr-2.4%11.9% conv. - **effaclar**21K/yr+40.7%7.8% conv. - **laroche-posay cleanser**18K/yr-5.3%6.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/oily-skin-cleanser/search-terms)
## **Top oily skin cleanser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£58K10%£117K15%£175K20%£234K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche Posay Effaclar Purifying Foaming Gel for oily sensitive skin 400ml**La Roche-Posay**£14.08**4.6★47,525 rev](https://www.amazon.co.uk/dp/B003JSEGNC) [2**Cetaphil Gentle Skin Cleanser 473ml Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free Packaging May Vary**Cetaphil**£10.59**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09ZF9X3R1) [3**Cetaphil Gentle Skin Cleanser 236ml Face Wash & Body Wash for Sensitive Skin Gentle Cleanser for Normal to Dry Skin With Niacinamide & Glycerin Soap Free Packaging May Vary**Cetaphil**£6.96**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09ZFCJ963) [4**Cetaphil Oily Skin Cleanser 473ml Face Wash For Combination to Oily Sensitive Skin With Niacinamide Packaging May Vary**Cetaphil**£10.56**4.6★1,435 rev](https://www.amazon.co.uk/dp/B09VH8PD1V) [5**Cetaphil Gentle Skin Cleanser 1L Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free 1 unit Packaging May Vary**Cetaphil**£16.30**4.5★10,133 rev](https://www.amazon.co.uk/dp/B09VH867BH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml**Cetaphil**£8.75**319 rev1y ago](https://www.amazon.co.uk/dp/B0F67FZYPL) [**La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel 40ml**La Roche-Posay**£12.80**6,227 rev2y ago](https://www.amazon.co.uk/dp/B0CGJLC8G9) [**Cetaphil Gentle Skin Cleanser Travel-Size 118ml Soap-Free Face & Body Wash Hydrates Dry Normal & Sensitive Skin With Niacinamide Vegan Friendly Packaging May Vary**Cetaphil**£5.74**172 rev3y ago](https://www.amazon.co.uk/dp/B09ZFBN4DZ) [**Cetaphil Hydrating Foaming Cream Cleanser and Makeup Remover 236ml Face Wash with Niacinamide for Normal Dry or Sensitive Skin Vegan-Friendly Packaging May Vary**Cetaphil**£7.57**740 rev3y ago](https://www.amazon.co.uk/dp/B0B77KSFGL) [**NIVEA Derma Skin Clear Wash Gel (150ml) Deep Cleansing Face Cleanser Gel Salicylic Acid Face Wash Enriched with Niacinamide to Cleanse Pores and Remove Impurities For Blemish-Prone Skin**NIVEA**£2.23**3,270 rev3y ago](https://www.amazon.co.uk/dp/B0B978RVMF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Refreshing Face Scrub with Hyaluronic Acid (150ml) Exfoliating Scrub with Invigorating Scent Face Exfoliator for Refined Skin Removes Impurities and Excess Sebum**NIVEA**£1.97**4.2★**▲ 281%**](https://www.amazon.co.uk/dp/B00UYG0EYW) [**La Roche-Posay Lipikar Syndet AP+ Body Cream Wash for Very Dry Skin 400ml**La Roche-Posay**£14.62**4.7★**▲ 88%**](https://www.amazon.co.uk/dp/B01LTGM28G) [**NIVEA Derma Skin Clear Scrub (150ml) Exfoliating Face Scrub Salicylic Acid Face Wash Enriched with Niacinamide to Unclog Pores and Refine Textures For Blemish-Prone Skin**NIVEA**£2.47**4.5★**▲ 37%**](https://www.amazon.co.uk/dp/B0B97CX525) [**La Roche-Posay Toleriane Dermo-Cleanser Gentle Wipe-Off Milk Cleanser and Make-Up Remover for Sensitive Reactive and Allergy-Prone Skin Hydrates and Soothes with Glycerin 200ml**La Roche-Posay**£11.24**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B000IOBEG2) [**La Roche-Posay Toleriane Purifying Foaming Gel for Sensitive Skin 400ml**La Roche-Posay**£18.55**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B01N34XW93)
**~~View all trending →~~**
## **What buyers say about oily skin cleanser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**14%
*“Good for the skin”*
**Cleansing**13%
*“It cleans well”*
**Quality-Overall**13%
*“The product itself is lovely”*
**Value For Money**10%
*“Good value for money”*
**Soft Feel**8%
*“Gentle on the skin”*
**Moist/Dry**5%
*“Great moisturiser”*
**Smell**5%
*“Very mild scent”*
**Advertised Vs Actual Product**4%
*“Does exactly what it says”*
**Suitability Dry Skin**4%
*“With its promises of clearer skin and gentle exfoliation, I was eager to see how it would perform”*
**Ease Of Cleaning**2%
*“The best face cleanser”*
### **What buyers complain about **
**Allergies**14%
*“It gave me a rash”*
**Value For Money**7%
*“Atrocious Value for Money”*
**Skin Health**7%
*“when i say this made my skin burn i really do mean it because i used it in the morning after about 3 days of using it”*
**Suitability Dry Skin**6%
*“dry after every wash that it was actually uncomfortable”*
**Smell**5%
*“the smell is foul”*
**Moist/Dry**5%
*“Very drying”*
**Quality-Overall**4%
*“Cheap and nasty”*
**Ease Of Cleaning**4%
*“rinsed it straight off”*
**Functionality-Overall**3%
*“No effect”*
**Suitability Oily Skin**3%
*“I have oily skin too by the way so wanted a decent face cleanser”*
### **Top return reasons **
**Functionality-Overall**10%
**Value For Money**9%
**Suitability Combination Skin**9%
**Smell**8%
**Quality-Overall**8%
**Advertised Vs Actual Product**6%
**Moist/Dry**6%
**Defective Material/Parts**6%
**Size-Overall**6%
**Product Condition**6%
## **Common questions**
- **Is oily skin cleanser profitable to sell on Amazon United Kingdom?**
- The niche generates £1.2M/yr across 29 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the oily skin cleanser niche?**
- 4 brands and 115 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oily skin cleanser?**
- Top complaints mined from reviews: Allergies, Value For Money, Skin Health. The return rate is 0.2%.
- **When does demand for oily skin cleanser peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the oily skin cleanser niche?**
- Listings span £1.85–£18.55; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 4,622 reviews — the moat a new listing must climb.
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