---
title: "Oil Free Moisturiser — £172K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/oil-free-moisturiser"
last_updated: "2026-08-07T21:24:56.590Z"
locale: en
meta:
description: "Niche score 34/100 · £172K/yr market · 239K searches/yr · £8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £172K/yr market · 239K searches/yr · £8.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Oil Free Moisturiser — £172K/yr Amazon UK Niche (2026) - Flapen"
---
# **oil free moisturiser**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 35Growth 15Conversion 81Competition 8Returns 99Price range 0Avg price 23Brand share 0Review moat 22Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£172K**
£172K/yr · 239K searches
**Avg price**
**Bad****£8.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,832.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.45–£12.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oil free moisturiser is a £172K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **oil free moisturiser market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£126K–£168K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- CeraVe59% - Neutrogena15% - Minimalist10% - La Roche-Posay10% - BYOMA7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/oil-free-moisturiser/trend)
## **Top oil free moisturiser search terms**
- **cerave oil control moisturizing gel-cream**29K/yr-1.4%18.0% conv. - **oil free moisturiser**29K/yr+7.7%4.3% conv. - **minimalist**36K/yr-16.7%0.6% conv. - **moisturiser for oily skin**29K/yr-29.4%4.5% conv. - **oily skin moisturiser**26K/yr-22.9%3.6% conv. - **oil control moisturiser**17K/yr-2.0%4.4% conv. - **cerave oil control moisturising gel-cream**5K/yr+83.8%14.4% conv. - **oil free moisturiser face**12K/yr-59.6%3.5% conv. - **face moisturiser for oily skin**9K/yr-44.6%5.1% conv. - **face cream for oily skin**8K/yr-54.7%3.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/oil-free-moisturiser/search-terms)
## **Top oil free moisturiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£26K30%£52K45%£77K60%£103K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml**CeraVe**£9.66**4.5★1,415 rev](https://www.amazon.co.uk/dp/B0D5FCN5QP) [2**Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)**Minimalist**£7.81**4.4★13,579 rev](https://www.amazon.co.uk/dp/B09Q3MWP2S) [3**La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml**La Roche-Posay**£12.43**4.5★20,765 rev](https://www.amazon.co.uk/dp/B00B4RJP72) [4**Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin**Neutrogena**£6.39**4.5★13,380 rev](https://www.amazon.co.uk/dp/B01LZUCVV5) [5**BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan**BYOMA**£9.50**4.3★5,267 rev](https://www.amazon.co.uk/dp/B0BJ74DJXG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml**CeraVe**£9.66**1,415 rev2y ago](https://www.amazon.co.uk/dp/B0D5FCN5QP) [**BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan**BYOMA**£9.50**5,267 rev3y ago](https://www.amazon.co.uk/dp/B0BJ74DJXG) [**Minimalist Vitamin B5 10% Oil Free Fast Absorbing Lightweight Face Moisturiser Gel For Oily & Acne Prone Skin 50 g (Pack of 1)**Minimalist**£7.81**13,579 rev4y ago](https://www.amazon.co.uk/dp/B09Q3MWP2S) [**MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.**CeraVe**£9.60**9,667 rev4y ago](https://www.amazon.co.uk/dp/B09XN22JBT) [**Neutrogena Clear and Defend Moisturiser 50 ml Oil-Free Daily Face Cream for Spot-Prone Skin with Purifying 0.5% Salicylic Acid to Help Prevent Breakouts for Smoother Softer & Clearer Skin**Neutrogena**£3.45**4,754 rev8y ago](https://www.amazon.co.uk/dp/B071XFFTF1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Roche-Posay Effaclar MAT+ Mattifying Face Moisturiser for Oily Skin 40ml**La Roche-Posay**£12.43**4.5★**▲ 18%**](https://www.amazon.co.uk/dp/B00B4RJP72) [**CeraVe Oil Control Moiusturising Gel Cream for Combination & Oily Skin 52ml**CeraVe**£9.66**4.5★**— 5%**](https://www.amazon.co.uk/dp/B0D5FCN5QP) [**BYOMA Moisturising Gel Cream (50ml) Lightweight Oil Free Daily Moisturiser with Barrier Repair Niacinamide and Green Tea for All Skin Types - Alcohol Free Vegan**BYOMA**£9.50**4.3★**— 1%**](https://www.amazon.co.uk/dp/B0BJ74DJXG) [**MOBILE-OPTIMIZED IMAGES: Packaging graphics are digitally enhanced for clarity on small screens. Physical layout may vary but product is identical.**CeraVe**£9.60**4.6★**— 7%**](https://www.amazon.co.uk/dp/B09XN22JBT) [**Neutrogena Hydro Boost Water Gel (1x 50ml) Oil-Free Face Cream with Hyaluronic Acid Amino Acids and Electrolytes Lightweight Face Care with 72 Hour Hydration For Acne-Prone and Sensitive Skin**Neutrogena**£6.39**4.5★**— 10%**](https://www.amazon.co.uk/dp/B01LZUCVV5)
**~~View all trending →~~**
## **What buyers say about oil free moisturiser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Good moisturiser”*
**Quality-Overall**10%
*“Good quality”*
**Suitability Combination Skin**9%
*“Excellent on my combination skin :”*
**Suitability Dry Skin**6%
*“The best for dry skin”*
**Value For Money**6%
*“Worth the money”*
**Absorbency**5%
*“Easily absorbed”*
**Soft Feel**4%
*“my skin is so soft”*
**Suitability Oily Skin**4%
*“Boon for oily skin”*
**Weight Light**4%
*“Lightweight and causes no clogs”*
**Brightness/Shine/Glow**2%
*“glowing”*
### **What buyers complain about **
**Allergies**10%
*“it give me an itchy skin”*
**Moist/Dry**9%
*“not very hydrating”*
**Oily/Greasy**6%
*“makes my skin oily”*
**Size-Overall**5%
*“can't see it lasting long as the bottle is smaller than I expected”*
**Suitability Oily Skin**4%
*“This product doesn't provide any oil control on my skin”*
**Value For Money**4%
*“Absolute scam for cost”*
**Smell**4%
*“No strong smell either”*
**Skin Health**4%
*“Made my acne breakout 100x WORSE”*
**Suitability Dry Skin**3%
*“I don't really bother pampering my skin as I find moisturisers very uncomfortable”*
**Product Condition**3%
*“Product used”*
### **Top return reasons **
**Suitability Combination Skin**12%
**Functionality-Overall**11%
**Product Condition**10%
**Value For Money**10%
**Oily/Greasy**9%
**Moist/Dry**7%
**Quality-Overall**5%
**Skin Health**5%
**Smell**4%
**Advertised Vs Actual Product**4%
## **Common questions**
- **Is oil free moisturiser profitable to sell on Amazon United Kingdom?**
- The niche generates £172K/yr across 7 tracked products. 90-day search growth is -20.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the oil free moisturiser niche?**
- 5 brands and 75 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in oil free moisturiser?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- **When does demand for oil free moisturiser peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the oil free moisturiser niche?**
- Listings span £3.45–£12.43; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 9,832 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)