---
title: "Nutrafol — £549K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nutrafol"
last_updated: "2026-08-09T14:43:53.034Z"
locale: en
meta:
description: "Niche score 48/100 · £549K/yr market · 208K searches/yr · £35.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £549K/yr market · 208K searches/yr · £35.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutrafol — £549K/yr Amazon UK Niche (2026) - Flapen"
---
# **nutrafol**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 13Conversion 77Competition 16Returns 100Price range 53Avg price 95Brand share 0Review moat 39Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£35.66**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£549K**
£549K/yr · 208K searches
**Price range**
**Good****£5.65–£166.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,570.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nutrafol is a £549K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutrafol market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£446K–£535K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Viviscal90% - Nutrition Geeks7% - AniPET3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.
100K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 41.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/nutrafol/trend)
## **Top nutrafol search terms**
- **viviscal hair growth supplement for women**38K/yr+52.9%11.0% conv. - **nutrafol**58K/yr-25.4%0.7% conv. - **viviscal**65K/yr-44.4%10.4% conv. - **nutrafol women hair growth supplement**7K/yr-21.7%0.8% conv. - **viviscal hair growth tablets**3K/yr-23.4%10.4% conv. - **nutrafol men**5K/yr-15.2%1.3% conv. - **viviscal pro**3K/yr+16.2%2.7% conv. - **nutrafol women**4K/yr-13.3%1.1% conv. - **viviscal professional**2K/yr-16.6%1.0% conv. - **viviscal hair growth**3K/yr-80.2%4.9% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nutrafol/search-terms)
## **Top nutrafol products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£55K20%£110K30%£165K40%£219K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply**Viviscal**£23.00**4.5★1,141 rev](https://www.amazon.co.uk/dp/B09ZV6PVGX) [2**Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)**Viviscal**£51.95**4.5★1,141 rev](https://www.amazon.co.uk/dp/B09ZV5NB9K) [3**Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply**Viviscal**£29.91**4.5★1,141 rev](https://www.amazon.co.uk/dp/B09ZV7ZPY2) [4**Viviscal Hair Supplement for Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 30 2 Week Supply**Viviscal**£15.55**4.5★1,141 rev](https://www.amazon.co.uk/dp/B09ZV6HTBD) [5**Biotin Hair Growth Supplement - 180 Vegan Tablets Enhanced with Zinc & Selenium Hair Vitamins Complex - Biotin 10000 mcg - Hair Skin and Nails Vitamins for Women & Men UK (Packaging Design May Vary)**Nutrition Geeks**£5.65**4.4★12,562 rev](https://www.amazon.co.uk/dp/B08XBGJMK3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)**AniPET**£166.71**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H3L4ZL21) [**Viviscal Hair Thickening Serum for Naturally Thicker & Fuller Looking Hair Paraben Free Leave In Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 50 ml**Viviscal**£12.93**1,430 rev3y ago](https://www.amazon.co.uk/dp/B0BQCZKYHP) [**Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m**Viviscal**£6.40**5,848 rev3y ago](https://www.amazon.co.uk/dp/B0BQCZVV9P) [**Viviscal Strengthening Conditioner for Naturally Thicker & Fuller Looking Hair Moisturising Hair Conditioner with Biotin Keratin & Marine Collagen for All Hair Types 250 ml**Viviscal**£6.63**3,737 rev3y ago](https://www.amazon.co.uk/dp/B0BQCZRK4D) [**Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply**Viviscal**£23.00**1,141 rev4y ago](https://www.amazon.co.uk/dp/B09ZV6PVGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrrafoll Womens Balance Dietary Supplement for Women 45+ | Hair Wellness Support Formula | 4 Capsules Daily | 3 Bottles (3-Month Supply)**AniPET**£166.71**0.0★**▲ 331%**](https://www.amazon.co.uk/dp/B0H3L4ZL21) [**Viviscal Hair Supplement For Women Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth Pack of 90 1.5 Month Supply**Viviscal**£29.91**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B09ZV7ZPY2) [**Viviscal Hair Growth Supplement for Women 60 Tablets with Biotin Zinc & Marine Protein Complex AminoMar C Supports Healthy Hair Growth 1 month supply**Viviscal**£23.00**4.5★**▲ 25%**](https://www.amazon.co.uk/dp/B09ZV6PVGX) [**Viviscal Biotin Hair Supplement For Women Pack of 180 Biotin & Zinc Tablets Natural Ingredients with Rich Marine Protein Complex AminoMar C Contributes to Healthy Hair Growth (3 Month Supply)**Viviscal**£51.95**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B09ZV5NB9K) [**Viviscal Thickening Shampoo for Naturally Thicker & Fuller Looking Hair - With Biotin Keratin & Marine Collagen Extract - Paraben Free for All Hair Types 250 m**Viviscal**£6.40**4.1★**▼ 13%**](https://www.amazon.co.uk/dp/B0BQCZVV9P)
**~~View all trending →~~**
## **What buyers say about nutrafol**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**27%
*“Helps your hair grow”*
**Quality-Overall**16%
*“Overall, a reliable, affordable supplement that delivers real results”*
**Value For Money**13%
*“Good price”*
**Ease Of Chewing/Swallowing**9%
*“Easy to swallow”*
**Vitamin**4%
*“Vitamins, easy to swallow good amount of supply”*
**Ease Of Use**3%
*“easy to use”*
**Thickness**3%
*“These were recommended to me and I am delighted to say they have made a big difference in hair thickness and feel”*
**Side Effects**2%
*“incidentally I feel physically better also”*
**Advertised Vs Actual Product**2%
*“Perfect as described”*
**Efficiency**2%
*“Work very well”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Get the 180 to see different. It didnt make a huge difference on my nails and hair”*
**Hair Related**9%
*“They have done absolutely nothing for my hair”*
**Value For Money**8%
*“Just started using quite expensive”*
**Thickness**7%
*“Hair has come a bit thicker”*
**Dosage**4%
*“I only take 1 a day not 2”*
**Suitability Short Hair**4%
*“not my hair”*
**Nutritional Content**4%
*“When I looked into it I also noticed this level of biotin is really quite unnecessary”*
**Size-Overall**4%
*“Theyre also tiny”*
**Side Effects**3%
*“Not sure about these as they made me ill”*
**Moist/Dry**3%
*“this made my eyelids sore and very dry, disappointed”*
## **Common questions**
- **Is nutrafol profitable to sell on Amazon United Kingdom?**
- The niche generates £549K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (48/100).
- **How competitive is the nutrafol niche?**
- 3 brands and 79 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutrafol?**
- Top complaints mined from reviews: Functionality-Overall, Hair Related, Value For Money. The return rate is 0.0%.
- **When does demand for nutrafol peak?**
- Demand peaks in Jan; the busiest month runs 41.4× the quietest.
- **What does it cost to enter the nutrafol niche?**
- Listings span £5.65–£166.71; the average listing price is £35.66 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.
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