---
title: "Nude Lipstick — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nude-lipstick"
last_updated: "2026-08-07T19:22:43.703Z"
locale: en
meta:
description: "Niche score 39/100 · £56K/yr market · 391K searches/yr · £6.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £56K/yr market · 391K searches/yr · £6.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nude Lipstick — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **nude lipstick**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 22Conversion 29Competition 83Returns 97Price range 0Avg price 17Brand share 0Review moat 20Quality gap 67
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****32%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,529.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.27**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£56K**
£56K/yr · 391K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.47–£10.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nude lipstick is a £56K/yr Amazon United Kingdom market (391K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nude lipstick market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£50K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
**Brands**
**5 **▼falling
**Sellers**
**380**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**32%**
Top 20: 63%
**Open market**
**0%**
- L'Oreal Paris60% - Maybelline25% - NYX PROFESSIONAL MAKEUP13% - Max Factor1% - Rimmel1%
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -5.8% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Black Friday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/nude-lipstick/trend)
## **Top nude lipstick search terms**
- **loreal lipstick**121K/yr-13.2%1.5% conv. - **nyx lipstick**40K/yr+7.8%0.4% conv. - **maybelline vinyl ink lipstick**29K/yr+33.3%1.9% conv. - **liquid lipstick**33K/yr-19.0%0.5% conv. - **loreal lipsticks long lasting**26K/yr-5.6%1.0% conv. - **loreal paris lipstick**19K/yr-10.8%0.7% conv. - **loreal infallible lipstick**21K/yr-21.1%1.9% conv. - **maybelline superstay matte ink**15K/yr+8.6%1.2% conv. - **nyx matte lipstick**8K/yr+32.8%0.5% conv. - **loréal lipstick**10K/yr-6.3%1.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nude-lipstick/search-terms)
## **Top nude lipstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy**Maybelline**£5.77**4.0★984 rev](https://www.amazon.co.uk/dp/B0BM9P4RWK) [2**LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 235 Nude 4 3g**L'Oreal Paris**£5.80**4.4★11,088 rev](https://www.amazon.co.uk/dp/B000OVVYTQ) [3**LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday**L'Oreal Paris**£8.96**4.4★3,404 rev](https://www.amazon.co.uk/dp/B0BXSYS59F) [4**LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g**L'Oreal Paris**£5.58**4.4★11,088 rev](https://www.amazon.co.uk/dp/B000OVS8EA) [5**LOréal Paris Color Riche Intense Volume Matte Lipstick Moisturising Matte Powder Finish 16h long-wear With Hyaluronic Acid Hydrating 633 Rosy Confident**L'Oreal Paris**£5.38**4.3★4,257 rev](https://www.amazon.co.uk/dp/B09L1YB8TV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 150 Lazy Sunday**L'Oreal Paris**£8.96**3,404 rev2y ago](https://www.amazon.co.uk/dp/B0BXSYS59F) [**LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance**L'Oreal Paris**£7.21**3,412 rev2y ago](https://www.amazon.co.uk/dp/B0BXSZPYD9) [**LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 500 Wine Not**L'Oreal Paris**£6.35**3,404 rev2y ago](https://www.amazon.co.uk/dp/B0BXSXJSHP) [**Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 115 Peppy**Maybelline**£5.77**984 rev3y ago](https://www.amazon.co.uk/dp/B0BM9P4RWK) [**Maybelline New York Super Stay Vinyl Ink Liquid Lip Colour 16HR Long-Lasting Ultra-Pigmented Smudge & Transfer-Proof High Shine Finish Vegan Formula for Comfortable Wear Shade: 110 Awestruck**Maybelline**£5.58**517 rev3y ago](https://www.amazon.co.uk/dp/B0BM9NGP48)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX Professional Makeup Soft Matte Lip Cream with Creamy Whipped Texture & Matte Finish Highly Pigmented Colour Long Lasting Vegan Formula Shade: Leon**NYX PROFESSIONAL MAKEUP**£5.67**4.2★**▲ 290%**](https://www.amazon.co.uk/dp/B07BRBH2JZ) [**NYX Professional Makeup Shout Loud Satin Lipstick Ultra-Saturated Colour Vegan Formula The Best**NYX PROFESSIONAL MAKEUP**£4.13**4.2★**▲ 191%**](https://www.amazon.co.uk/dp/B0861PDD6H) [**LOreal Paris Lipstick Color Riche Satin Lipstick Enriched with Omega 3 and Vitamin E Ultra-Creamy Formula Smoothing and Hydrating Shade 303 Rose Tendre 4.3g**L'Oreal Paris**£5.58**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B000OVS8EA) [**NYX Professional Makeup Shine Loud High Pigment Long Lasting Lip Shine Lip Gloss Glass Shine Technology No Transfer Upto 16H Wera Shade: Ambition Statement**NYX PROFESSIONAL MAKEUP**£10.04**4.2★**▲ 113%**](https://www.amazon.co.uk/dp/B08TJPDCDV) [**LOréal Paris Liquid Lipstick Intense Colour Longwear Matte Formula with Hyaluronic Acid Transfer- and Smudge-Resistant Infallible Matte Resistance Shade: 420 Le Rouge Paris/True Romance**L'Oreal Paris**£7.21**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B0BXSZPYD9)
**~~View all trending →~~**
## **What buyers say about nude lipstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**40%
*“Beautiful colour”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**9%
*“Excellent value for money”*
**Durability**7%
*“lasts very well all day”*
**Moist/Dry**4%
*“Keeps lips moist”*
**Ease Of Application**4%
*“Very nice to apply”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Color Fading/Discoloration**2%
*“Long lasting colour”*
**Brightness/Shine/Glow**2%
*“Glossy”*
**Texture/Consistency-Overall**2%
*“Lovely consistency”*
### **What buyers complain about **
**Color**20%
*“Colour not as expected”*
**Adhesion/Stickiness**17%
*“Way too sticky”*
**Moist/Dry**11%
*“was dried up and unsealed”*
**Durability**8%
*“Does not last”*
**Quality-Overall**5%
*“Common Complaints and Reported Poor Performance:”*
**Ease Of Use**4%
*“Cant use”*
**Thickness**3%
*“Still super thick”*
**Smudge Resistance**3%
*“it smudges”*
**Product Condition**2%
*“Product is used”*
**Advertised Vs Actual Product**2%
*“Colour looked very different from pics”*
### **Top return reasons **
**Color**55%
**Product Condition**9%
**Advertised Vs Actual Product**8%
**Moist/Dry**6%
**Quality-Overall**4%
**Adhesion/Stickiness**4%
**Durability**2%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is nude lipstick profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 69 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the nude lipstick niche?**
- 5 brands and 380 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nude lipstick?**
- Top complaints mined from reviews: Color, Adhesion/Stickiness, Moist/Dry. The return rate is 0.5%.
- **When does demand for nude lipstick peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nude lipstick niche?**
- Listings span £3.47–£10.50; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 13,530 reviews — the moat a new listing must climb.
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