---
title: "Nude Lip Liner — £123K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nude-lip-liner"
last_updated: "2026-08-09T17:03:07.937Z"
locale: en
meta:
description: "Niche score 39/100 · £123K/yr market · 399K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £123K/yr market · 399K searches/yr · £7.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nude Lip Liner — £123K/yr Amazon UK Niche (2026) - Flapen"
---
# **nude lip liner**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 20Conversion 52Competition 43Returns 99Price range 28Avg price 20Brand share 3Review moat 24Quality gap 65
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£123K**
£123K/yr · 399K searches
**Price range**
**Okay****£2.69–£19.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,191.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.37**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nude lip liner is a £123K/yr Amazon United Kingdom market (399K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nude lip liner market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£92K–£111K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**142**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP57% - Rimmel30% - MAC7% - Charlotte Tilbury3% - e.l.f.1% - Revolution Beauty London1%
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -10.4% search growth over the last 90 days.
13K8KPrime Day '25Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/nude-lip-liner/trend)
## **Top nude lip liner search terms**
- **nyx lip liner**149K/yr-15.4%1.7% conv. - **rimmel lip liner**81K/yr-15.2%6.3% conv. - **nude lip liner**34K/yr-13.2%4.7% conv. - **mac lip liner**31K/yr-2.7%1.3% conv. - **charlotte tilbury lip liner**16K/yr+1.2%0.8% conv. - **lip liner nyx**14K/yr-11.5%2.3% conv. - **nyx lip liner mauve**6K/yr+73.1%1.1% conv. - **nyx mauve lip liner**7K/yr+52.4%0.9% conv. - **nyx cold brew lip liner**11K/yr-21.5%1.2% conv. - **lip liner nude**7K/yr-22.3%4.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nude-lip-liner/search-terms)
## **Top nude lip liner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g**NYX PROFESSIONAL MAKEUP**£3.56**4.5★1,473 rev](https://www.amazon.co.uk/dp/B003N3M5Q8) [2**Rimmel Lasting Finish 8HR Lip Liner Cappuccino Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g**Rimmel**£2.86**4.5★19,595 rev](https://www.amazon.co.uk/dp/B08CFSS35N) [3**Rimmel Lasting Finish 8HR Lip Liner 90s Nude Highly Pigmented Formula Long-Wearing Creamy Colour Precise Application and Seamless Blend For Big & Plump Lips Vegan & Cruelty Free 1.2g**Rimmel**£2.85**4.5★19,595 rev](https://www.amazon.co.uk/dp/B08CFMTMK6) [4**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g**NYX PROFESSIONAL MAKEUP**£3.36**4.5★15,347 rev](https://www.amazon.co.uk/dp/B07B16HMSM) [5**NYX Professional Makeup Slim Lip Pencil Creamy Long-Wearing Lip Liner to Prevent Bleeding Buttery-Soft Precision Pencils for Defined Lips Shade: 857 Nude Beige**NYX PROFESSIONAL MAKEUP**£3.61**4.3★6,076 rev](https://www.amazon.co.uk/dp/B009WI4QDI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Send Nudes**NYX PROFESSIONAL MAKEUP**£8.46**2,027 rev1y ago](https://www.amazon.co.uk/dp/B0FT57D29V) [**NYX Professional Makeup Lip Liner Lingerie Lip Liner Stain Seamless All Day Stain Waterproof Transfer-Proof Smudge-Proof Staining Lip Liner Shade: Up To No Good**NYX PROFESSIONAL MAKEUP**£8.25**2,027 rev1y ago](https://www.amazon.co.uk/dp/B0FT5GLGZD) [**NYX Professional Makeup Duck Plump Plumping Lip Liner Lip Liner Up To 10 HR Wear Matte Finish Fuller Lips Natural Finish Vegan. Cruelty-Free Subtle Touch 1 count**NYX PROFESSIONAL MAKEUP**£5.27**2,155 rev1y ago](https://www.amazon.co.uk/dp/B0DKKYTB7T) [**NYX Professional Makeup Line Loud Lip Pencil Waterproof Infused with Jojoba Oil Smooth Comfy Lips Soft Matte Finish Vegan Formula Make A Statement**NYX PROFESSIONAL MAKEUP**£5.69**6,499 rev2y ago](https://www.amazon.co.uk/dp/B0CM6WXS5P) [**Cream Glide Lip Liner - Mauve Aside**e.l.f.**£2.95**16,256 rev2y ago](https://www.amazon.co.uk/dp/B0CMYR1CNK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MAC LIP PENCIL**MAC**£19.82**4.6★**▲ 170%**](https://www.amazon.co.uk/dp/B0019COXGA) [**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Peekaboo Neutral 1g**NYX PROFESSIONAL MAKEUP**£3.36**4.5★**▲ 106%**](https://www.amazon.co.uk/dp/B07B16HMSM) [**NYX Professional Makeup Slim Lip Pencil Buttery Soft Long-Wear Lip Liner Creamy Precision Lip Liner for a Defined Pout High-Shine Pairing Shade: 807 Cocoa**NYX PROFESSIONAL MAKEUP**£4.13**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B001GN810G) [**MAC LIP PENCIL**MAC**£18.49**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B0002DNZDE) [**NYX Professional Makeup Lip Liner Slim Lip Pencil Buttery Long-wear formula Resists Bleeding Matte Finish Cruelty Free Easy Application Shade Nude Truffle 1g**NYX PROFESSIONAL MAKEUP**£3.56**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B003N3M5Q8)
**~~View all trending →~~**
## **What buyers say about nude lip liner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**41%
*“Beautiful colour”*
**Quality-Overall**13%
*“Great quality for the price-definitely a staple in my makeup bag”*
**Value For Money**8%
*“Extremely fair quantity for the price”*
**Durability**7%
*“It lasts well throughout the day”*
**Soft Feel**7%
*“Nice and creamy too”*
**Texture/Consistency-Overall**6%
*“Nice texture”*
**Ease Of Application**6%
*“Applies well”*
**Size-Overall**1%
*“Good size goes on smoothly”*
**Suitability Combination Skin**1%
*“such great lip liners”*
**Moist/Dry**1%
*“Also STORE IT UPSIDE DOWN so it doesnt dry out”*
### **What buyers complain about **
**Durability**23%
*“Broken”*
**Color**18%
*“Colour not as advertised”*
**Moist/Dry**8%
*“has a dry consistency”*
**Hard Feel**5%
*“Not smooth and doesn't last”*
**Advertised Vs Actual Product**5%
*“Paler than pictured”*
**Product Condition**4%
*“other was definitely not in a resealable condition”*
**Defective Material/Parts**4%
*“product arrived broken in half”*
**Value For Money**3%
*“A lot of money to not get what you payed for”*
**Functionality-Overall**3%
*“does not apply well”*
**Quality-Overall**2%
*“its cheap”*
### **Top return reasons **
**Color**49%
**Product Condition**8%
**Functionality-Overall**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Moist/Dry**4%
**Durability**4%
**Color Fading/Discoloration**2%
**Defective Material/Parts**2%
**Ease Of Use**2%
## **Common questions**
- **Is nude lip liner profitable to sell on Amazon United Kingdom?**
- The niche generates £123K/yr across 24 tracked products. 90-day search growth is -10.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the nude lip liner niche?**
- 6 brands and 142 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in nude lip liner?**
- Top complaints mined from reviews: Durability, Color, Moist/Dry. The return rate is 0.2%.
- **When does demand for nude lip liner peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the nude lip liner niche?**
- Listings span £2.69–£19.82; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 6,192 reviews — the moat a new listing must climb.
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