---
title: "No7 — £314K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/no7"
last_updated: "2026-08-09T17:01:02.698Z"
locale: en
meta:
description: "Niche score 52/100 · £314K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £314K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "No7 — £314K/yr Amazon UK Niche (2026) - Flapen"
---
# **no7**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 52Growth 24Conversion 68Competition 59Returns 99Price range 82Avg price 93Brand share 6Review moat 48Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.67–£42.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£314K**
£314K/yr · 233K searches
**Review moat**
**Okay****1,718.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, no7 is a £314K/yr Amazon United Kingdom market (233K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no7 market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£221K–£276K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#816**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **88%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**311**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**1%**
- No775% - Boots13% - Generic6% - Canterbury2% - NO71% - medicube1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/no7/trend)
## **Top no7 search terms**
- **no7**60K/yr-16.8%0.9% conv. - **no 7**38K/yr-7.5%1.5% conv. - **boots no 7**24K/yr+0.2%2.6% conv. - **no7 face cream**20K/yr+22.1%5.3% conv. - **no 7 day cream**17K/yr+6.6%8.8% conv. - **no 7 night cream**10K/yr+10.3%11.6% conv. - **no7 night cream**8K/yr+61.9%8.8% conv. - **no 7 protect and perfect intense advanced serum**8K/yr+46.0%9.5% conv. - **no.7**8K/yr-16.2%0.8% conv. - **no7 day cream**6K/yr+2.2%10.1% conv. [**All search terms **](https://flapen.com/research/uk/beauty/no7/search-terms)
## **Top no7 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£16K10%£31K15%£47K20%£63K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**No7 Protect & Perfect Intense Advanced Day Cream**No7**£18.37**4.6★1,300 rev](https://www.amazon.co.uk/dp/B00ZXKDVMQ) [2**(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)**No7**£35.67**4.7★209 rev](https://www.amazon.co.uk/dp/B09H3CG5SR) [3**Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)**Boots**£24.56**4.2★555 rev](https://www.amazon.co.uk/dp/B0C2J53T5F) [4**No7 Protect & Perfect Collection Gift Set**No7**£29.13**4.6★94 rev](https://www.amazon.co.uk/dp/B0DHLVMQ16) [5**No7 Protect & Perfect Advanced Night Cream NEW NIGHT COMPLEX - 50ml (pack of 1)**No7**£17.89**4.6★277 rev](https://www.amazon.co.uk/dp/B09NQCNPJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**31,187 rev1y ago](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**No7 The Skincare Discovery Collection 5 Piece Gift Set**No7**£21.08**50 rev1y ago](https://www.amazon.co.uk/dp/B0DL6DLTC1) [**No7 Lift and Luminate Gift Set**No7**£29.71**60 rev1y ago](https://www.amazon.co.uk/dp/B0DL68ZC3P) [**No7 Restore & Renew Collection Gift Set**No7**£32.35**63 rev1y ago](https://www.amazon.co.uk/dp/B0DJN3HN2H) [**No7 Protect & Perfect Collection Gift Set**No7**£29.13**94 rev1y ago](https://www.amazon.co.uk/dp/B0DHLVMQ16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Canterbury Adult Unisex Speed Raze Soft Ground Rugby Boots | Faster Acceleration | Lightweight Precision Soft Ground Rugby Boots Black/White 7**Canterbury**£42.23**4.4★**▲ 391%**](https://www.amazon.co.uk/dp/B0C5JSCVWW) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**4.3★**▲ 274%**](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**No7 Restore & Renew Multi Action Face & Neck Night Cream - Collagen Peptide Anti Aging Face Cream - Hydrating Hyaluronic Acid + Skin Firming Fragrance Free (50ml)**No7**£17.32**4.6★**▲ 156%**](https://www.amazon.co.uk/dp/B0B988NPBF) [**No7 Protect & Perfect Intense ADVANCED Serum 75ml (Pack of 1)**No7**£29.80**4.7★**▲ 78%**](https://www.amazon.co.uk/dp/B09TBC5VFM) [**Boots No 7 Restore & Renew Face & Neck & Decollete MULTI ACTION Serum 75ml**No7**£24.15**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B07BRJYHFZ)
**~~View all trending →~~**
## **What buyers say about no7**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the reviews seemed good”*
**Value For Money**14%
*“Good price”*
**Soft Feel**13%
*“Skin feels smooth”*
**Suitability Combination Skin**9%
*“Good for sensitive skin”*
**Moist/Dry**9%
*“Very hydrating”*
**Brightness/Shine/Glow**5%
*“Face glow”*
**Suitability Dry Skin**4%
*“Great really works skin is clearer fresher”*
**Absorbency**3%
*“Absorbs well”*
**Texture/Consistency-Overall**3%
*“Great consistency”*
**Adhesion/Stickiness**2%
*“Feels cool on my skin and slightly sticky”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“the stickiness remained”*
**Moist/Dry**13%
*“Made my skin dry”*
**Allergies**11%
*“Allergic Reaction”*
**Suitability Dry Skin**11%
*“Unfortunately made my skin dry”*
**Skin Health**4%
*“Damage my skin”*
**Texture/Consistency-Overall**4%
*“hate the texture”*
**Value For Money**3%
*“This is expensive”*
**Absorbency**3%
*“Doesnt really absorb too well”*
**Size-Overall**2%
*“Small”*
**Thickness**2%
*“It is extremely thick”*
### **Top return reasons **
**Product Condition**28%
**Advertised Vs Actual Product**20%
**Smell**12%
**Size-Overall**9%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**4%
**Leak-Proof**4%
**Skin Health**3%
**Moist/Dry**3%
**Value For Money**3%
## **Common questions**
- **Is no7 profitable to sell on Amazon United Kingdom?**
- The niche generates £314K/yr across 26 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the no7 niche?**
- 7 brands and 311 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in no7?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
- **When does demand for no7 peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the no7 niche?**
- Listings span £9.67–£42.23; the average listing price is £22.05 (sweet spot $15–$100). The average incumbent carries 1,718 reviews — the moat a new listing must climb.
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