---
title: "No 7 Serum — £332K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/no-7-serum"
last_updated: "2026-08-09T15:54:25.644Z"
locale: en
meta:
description: "Niche score 53/100 · £332K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £332K/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "No 7 Serum — £332K/yr Amazon UK Niche (2026) - Flapen"
---
# **no 7 serum**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 52Growth 21Conversion 63Competition 71Returns 99Price range 82Avg price 91Brand share 6Review moat 54Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£21.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.60–£42.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,354.17**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£332K**
£332K/yr · 280K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, no 7 serum is a £332K/yr Amazon United Kingdom market (280K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **no 7 serum market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£265K–£318K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#835**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**326**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**1%**
- No758% - Generic21% - Boots14% - NO 73% - Canterbury2% - medicube1% - Open — no brand owns it (2 brands, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/no-7-serum/trend)
## **Top no 7 serum search terms**
- **no7**60K/yr-16.8%0.9% conv. - **no 7**38K/yr-7.5%1.5% conv. - **no 7 future renew damage reversal serum**30K/yr-14.1%6.7% conv. - **boots no 7**24K/yr+0.2%2.8% conv. - **no7 face cream**20K/yr+22.1%5.2% conv. - **no7 future renew**23K/yr-13.1%5.5% conv. - **no 7 serum**17K/yr-14.3%6.8% conv. - **no7 serum**15K/yr-11.9%6.3% conv. - **no 7 protect and perfect intense advanced serum**8K/yr+46.0%11.4% conv. - **no.7**8K/yr-16.2%0.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/no-7-serum/search-terms)
## **Top no 7 serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£13K8%£27K12%£40K16%£53K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Boots No7 Future Renew Damage Reversal Day Cream SPF40 50ml 50 ml (Pack of 1)**Boots**£24.56**4.2★555 rev](https://www.amazon.co.uk/dp/B0C2J53T5F) [2**No7 Protect & Perfect Intense Advanced Day Cream**No7**£18.37**4.6★1,300 rev](https://www.amazon.co.uk/dp/B00ZXKDVMQ) [3**(Twin Pack) No7 Protect & Perfect Day & Night Cream Bundle Set (50ml each)**No7**£35.67**4.7★209 rev](https://www.amazon.co.uk/dp/B09H3CG5SR) [4**Generic NO7 FUTURE RENEW NIGHT CREAM DAMAGE REVERSAL 50.00 ml (Pack of 1)**Generic**£24.65**4.3★155 rev](https://www.amazon.co.uk/dp/B0D96SSCF2) [5**No7 Protect & Perfect Intense ADVANCED Serum 75ml (Pack of 1)**No7**£29.80**4.7★263 rev](https://www.amazon.co.uk/dp/B09TBC5VFM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**No 7 Future Renew Damage Reversal Night Serum for Face 50ml - Large Bottle**Generic**£18.37**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H18K96TS) [**NO 7 Future Renewed Damged Reverse Serum 50 g (Pack of 1)**Generic**£23.13**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G4KMFTWK) [**No7 The Skincare Discovery Collection 5 Piece Gift Set**No7**£21.08**50 rev1y ago](https://www.amazon.co.uk/dp/B0DL6DLTC1) [**No7 Restore & Renew Collection Gift Set**No7**£32.35**63 rev1y ago](https://www.amazon.co.uk/dp/B0DJN3HN2H) [**No7 Protect & Perfect Collection Gift Set**No7**£29.13**94 rev1y ago](https://www.amazon.co.uk/dp/B0DHLVMQ16)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**No 7 Future Renew Damage Reversal Night Serum for Face 50ml - Large Bottle**Generic**£18.37**0.0★**▲ 360%**](https://www.amazon.co.uk/dp/B0H18K96TS) [**Boots No7 Future Renew Damge Reversal Serum 50 g (Pack of 1)**Generic**£22.13**0.0★**▲ 358%**](https://www.amazon.co.uk/dp/B0H1YZKJ8J) [**NO 7 Future Renewed Damged Reverse Serum 50 g (Pack of 1)**Generic**£23.13**4.6★**▲ 281%**](https://www.amazon.co.uk/dp/B0G4KMFTWK) [**Future Renew Damge Reversal Night Serum 25ml- No SEVEN (Pack of 1)**Generic**£20.82**4.8★**▲ 240%**](https://www.amazon.co.uk/dp/B0GV4RFXFC) [**No7 Restore & Renew Face And Neck Multi Action Serum 50 Milliliter**NO 7**£14.61**4.7★**▲ 205%**](https://www.amazon.co.uk/dp/B07Q1H1DLT)
**~~View all trending →~~**
## **What buyers say about no 7 serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the reviews seemed good”*
**Value For Money**14%
*“Excellent value for money”*
**Soft Feel**13%
*“Skin feels smooth”*
**Suitability Combination Skin**10%
*“Good for sensitive skin”*
**Moist/Dry**9%
*“Very hydrating”*
**Brightness/Shine/Glow**5%
*“Face glow”*
**Suitability Dry Skin**4%
*“Great really works skin is clearer fresher”*
**Absorbency**3%
*“Absorbs well”*
**Texture/Consistency-Overall**3%
*“Great consistency”*
**Adhesion/Stickiness**2%
*“Feels cool on my skin and slightly sticky”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“the stickiness remained”*
**Moist/Dry**13%
*“Made my skin dry”*
**Allergies**11%
*“Allergic Reaction”*
**Suitability Dry Skin**11%
*“Unfortunately made my skin dry”*
**Skin Health**4%
*“Damage my skin”*
**Texture/Consistency-Overall**4%
*“hate the texture”*
**Value For Money**3%
*“This is expensive”*
**Absorbency**3%
*“Doesnt really absorb too well”*
**Thickness**2%
*“It is extremely thick”*
**Suitability Combination Skin**2%
*“My skin looked awful”*
### **Top return reasons **
**Product Condition**26%
**Advertised Vs Actual Product**21%
**Smell**13%
**Leak-Proof**7%
**Size-Overall**7%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Skin Health**3%
**Functionality-Overall**2%
## **Common questions**
- **Is no 7 serum profitable to sell on Amazon United Kingdom?**
- The niche generates £332K/yr across 41 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the no 7 serum niche?**
- 8 brands and 326 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in no 7 serum?**
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Allergies. The return rate is 0.1%.
- **When does demand for no 7 serum peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the no 7 serum niche?**
- Listings span £9.60–£42.23; the average listing price is £21.20 (sweet spot $15–$100). The average incumbent carries 1,354 reviews — the moat a new listing must climb.
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