---
title: "Nivea Sun Cream — £238K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nivea-sun-cream"
last_updated: "2026-08-09T17:03:11.845Z"
locale: en
meta:
description: "Niche score 52/100 · £238K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £238K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nivea Sun Cream — £238K/yr Amazon UK Niche (2026) - Flapen"
---
# **nivea sun cream**
**Worth a look**
Shows demand growing +317.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 45Growth 100Conversion 96Competition 36Returns 100Price range 0Avg price 17Brand share 0Review moat 32Quality gap 24
**Growth**
**Incredible****+317.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£238K**
£238K/yr · 302K searches
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,280.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£6.07**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£4.35–£12.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, nivea sun cream is a £238K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea sun cream market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£243K–£304K**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**239**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 99%
**Open market**
**0%**
- Nivea Sun51% - NIVEA47% - Beiersdorf2%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +317.6% search growth over the last 90 days.
40K30KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/nivea-sun-cream/trend)
## **Top nivea sun cream search terms**
- **nivea sun cream**199K/yr+551.6%11.3% conv. - **nivea sun**38K/yr+146.9%5.3% conv. - **nivea sunscreen**24K/yr+56.0%6.6% conv. - **nivea suncream**9K/yr+180.2%14.5% conv. - **nivea spf**11K/yr+55.3%2.3% conv. - **sun cream nivea**7K/yr+284.7%11.9% conv. - **sunscreen nivea**6K/yr+137.1%10.1% conv. - **nivea sun lotion**3K/yr+180.1%9.1% conv. - **nivea sun protect**2K/yr+154.4%11.6% conv. - **nivea sun creams**2K/yr-82.7%5.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nivea-sun-cream/search-terms)
## **Top nivea sun cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£24K20%£48K30%£72K40%£95K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**Nivea Sun**£5.09**4.6★9,082 rev](https://www.amazon.co.uk/dp/B001B0OJXM) [2**NIVEA SUN Protect & Moisture Sun Spray SPF 30 (200 ml) Moisturising Suncream Spray with SPF 30 Advanced Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast Formula**NIVEA**£5.38**4.6★5,952 rev](https://www.amazon.co.uk/dp/B001EJOFKW) [3**NIVEA SUN Protect & Moisture Sun Lotion SPF 30 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture & Immediate UVA & UVB Protection Fast-Absorbing No White Cast Formula**NIVEA**£4.35**4.6★2,859 rev](https://www.amazon.co.uk/dp/B000SQLU32) [4**NIVEA SUN Protect & Bronze Sun Spray (200 ml) Bronzing Tanning Lotion Spray with SPF30 Advanced Suncream Protection Natural Pro-Melanin Extract (Packing May Vary)**Nivea Sun**£5.63**4.7★1,867 rev](https://www.amazon.co.uk/dp/B009RPACT8) [5**NIVEA SUN Protect & Moisture Sun Lotion SPF 50+ (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**Nivea Sun**£5.18**4.6★5,453 rev](https://www.amazon.co.uk/dp/B000SQN6FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA SUN Protect & Moisture Sun Cream Lotion SPF 30 (400 ml) Sun Lotion with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA & UVB Protection Water-Resistant Leaves No White Cast**Nivea Sun**£8.50**110 rev1y ago](https://www.amazon.co.uk/dp/B0DT4CQ873) [**NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion**Beiersdorf**£5.33**313 rev2y ago](https://www.amazon.co.uk/dp/B0D1JDJG74) [**NIVEA SUN Kids Protect & Care SPF 50+ Coloured Spray (200ml) Sunscreen Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion**Nivea Sun**£5.50**427 rev2y ago](https://www.amazon.co.uk/dp/B0D1JBJ72M) [**NIVEA SUN Eau de Toilette (30ml) Perfume for Women Fragrance with Fresh Green and Floral Notes Lightweight Summer Scent NIVEA Perfume with Suncream Scent**NIVEA**£12.81**10,099 rev7y ago](https://www.amazon.co.uk/dp/B07NBH69PL) [**NIVEA SUN Protect & Dry Touch Refreshing Sun Mist Spray SPF50 (200ml) Water-Resistant Sun Spray Immediate Protection Against UVA/UVB Rays Sunburns and Premature Ageing (Packing May Vary)**Nivea Sun**£6.05**2,248 rev8y ago](https://www.amazon.co.uk/dp/B07FFQHNQC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA SUN Kids Protect & Sensitive Spray (200ml) Sunscreen Spray with SPF 50+ Kids Suncream for Sensitive Skin Immediately Protects Against Sun Exposure**NIVEA**£5.99**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B00SUNZYOG) [**NIVEA SUN Kids Protect & Care SPF 50+ Lotion (200ml) Moisturising Sun Cream Protects Delicate Skin Against Sunburn and Long-Term UV Damage Fast-Absorbing No White Cast Sun Lotion**Beiersdorf**£5.33**4.8★**▲ 23%**](https://www.amazon.co.uk/dp/B0D1JDJG74) [**NIVEA SUN Protect & Moisture Sun Spray SPF 50+ (200ml) Moisturising Suncream Spray with Vitamin C and Hyaluron Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula**Nivea Sun**£5.09**4.6★**▲ 17%**](https://www.amazon.co.uk/dp/B001B0OJXM) [**NIVEA SUN Protect & Moisture Sun Cream Lotion SPF 30 (400 ml) Sun Lotion with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA & UVB Protection Water-Resistant Leaves No White Cast**Nivea Sun**£8.50**4.7★**▲ 17%**](https://www.amazon.co.uk/dp/B0DT4CQ873) [**NIVEA Sun Kids Protect & Care SPF 50+ Roll On (50ml) Sunscreen with SPF 50 Roll-On Kids Sun Cream for Delicate Skin Immediately Protects Against Sun Exposure**Nivea Sun**£4.57**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B01CPGL8HK)
**~~View all trending →~~**
## **What buyers say about nivea sun cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Great fragrance”*
**Value For Money**15%
*“Excellent price”*
**Quality-Overall**13%
*“Excellent Product”*
**Advertised Vs Actual Product**7%
*“Does exactly what it says”*
**Protection**6%
*“Great sun protection”*
**Suitability Combination Skin**5%
*“Perfect for sensitive skin”*
**Ease Of Use**5%
*“Easy to use”*
**Ease Of Application**4%
*“Easy application”*
**Absorbency**3%
*“Easily absorbed”*
**Moist/Dry**3%
*“Drys instantly”*
### **What buyers complain about **
**Smell**22%
*“it's quite a strange odour”*
**Oily/Greasy**6%
*“Very greasy and caused skin reactions in myself and both daughters”*
**Durability**6%
*“Also didn't last long”*
**Stain Resistance**5%
*“stains everything”*
**Allergies**4%
*“caused skin reactions in myself and both daughters”*
**Skin Health**3%
*“very sticky on the skin”*
**Value For Money**3%
*“Expensive”*
**Size-Overall**2%
*“it literally is tiny”*
**Protection**2%
*“Does not protect”*
**Functionality-Overall**2%
*“Not working”*
### **Top return reasons **
**Smell**55%
**Leak-Proof**13%
**Value For Money**10%
**Product Condition**6%
**Advertised Vs Actual Product**3%
**Size-Overall**3%
**Defective Material/Parts**3%
**Adhesion/Stickiness**2%
**Ingredients-Overall**2%
**Stain Resistance**2%
## **Common questions**
- **Is nivea sun cream profitable to sell on Amazon United Kingdom?**
- The niche generates £238K/yr across 21 tracked products. 90-day search growth is +317.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the nivea sun cream niche?**
- 3 brands and 239 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea sun cream?**
- Top complaints mined from reviews: Smell, Oily/Greasy, Durability. The return rate is 0.0%.
- **What does it cost to enter the nivea sun cream niche?**
- Listings span £4.35–£12.81; the average listing price is £6.07 (sweet spot $15–$100). The average incumbent carries 3,280 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)