---
title: "nivea sensitive — £240K/yr Amazon United Kingdom Niche, Score 44/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nivea-sensitive"
last_updated: "2026-07-20T19:44:38.702Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 100% of clicks) — nivea sensitive doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 100% of clicks) — nivea sensitive doesn't clear our bar today. Data updated Jul 2026."
"og:title": "nivea sensitive — £240K/yr Amazon United Kingdom Niche, Score 44/100 - Flapen"
---
# **nivea sensitive**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 28Conversion 96Competition 55Returns 100Price range 0Avg price 14Brand share 0Review moat 40Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£240K**
£240K/yr · 332K searches
**Review moat**
**Okay****2,542.06**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.13**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.99–£12.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nivea sensitive is a £240K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£205K–£257K**
- units × avg price
- **Launch success**
- **—**
- 3 of 3 new (360d)
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#126**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **145 days**
## **Competition**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**284**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 89%
**Open market**
**0%**
- NIVEA MEN62% - NIVEA36% - Rayni Beauty Deals1% - Beiersdorf1%
## **Demand**
Weekly Amazon search volume, last 24 weeks — +2.7% search growth over the last 90 days.
7K5KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/nivea-sensitive/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£19K12%£29K16%£38K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 33 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN - Crème Moisturiser - Face Hand & Body Cream - Enriched With Aloe Vera & Vitamin E - Cares & Hydrates - Non-Greasy - Absorbs Quickly - All Skin Types - 150 ml**NIVEA MEN**£2.69**4.8★784 rev](https://www.amazon.co.uk/dp/B01085E0SO) [2**NIVEA MEN Sensitive Moisturiser Tube (75ml) Hydrating Mens Moisturiser Face Cream with 0% Alcohol Made for Sensitive Skin Mens Skincare Essentials**NIVEA MEN**£3.09**4.6★6,189 rev](https://www.amazon.co.uk/dp/B08G9C4TH4) [3**NIVEA MEN Sensitive Shower Gel Pack of 6 (6 x 250 ml) Alcohol-Free Sensitive Skin Body Wash Gentle Shower Gel Men with Bamboo Extract Body Wash for Men with Irritated Skin**NIVEA**£5.24**4.7★10,626 rev](https://www.amazon.co.uk/dp/B00KGZWBE2) [4**NIVEA MEN Protect & Care - Rehydrating Moisturiser - Mens Face Cream - Enriched With Aloe Vera & Pro-Vitamin B5 - Soothing & Regenerating - 48h Hydratation - Non-Greasy - For Dry Skin - 75ml**NIVEA MEN**£3.20**4.6★1,447 rev](https://www.amazon.co.uk/dp/B00RXKATUQ) [5**NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin**NIVEA MEN**£9.02**4.6★747 rev](https://www.amazon.co.uk/dp/B0C342JXFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula**NIVEA**£4.86**21 rev5mo ago](https://www.amazon.co.uk/dp/B0GK9TPHBJ) [**NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin**NIVEA MEN**£4.72**1,447 rev9mo ago](https://www.amazon.co.uk/dp/B0FQ5HMTMC) [**NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract**NIVEA MEN**£4.99**321 rev9mo ago](https://www.amazon.co.uk/dp/B0FQ5DCYD2) [**NIVEA MEN Feel Calm All Over Skincare Gift Set (5 Products) - Men Gift Set for Sensitive Skin - Includes Shower Gel Face Wash Face Moisturiser Creme and Anti-Perspirant**NIVEA MEN**£8.08**407 rev1y ago](https://www.amazon.co.uk/dp/B0FBGYKSX7) [**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**263 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA MEN Hydrocare Hydrating Liquid Moisturiser (100ml) Dry Skin Moisturiser For Men Lightweight And Deeply Hydrating Face Lotion Mega Moisture Technology Formula**NIVEA**£4.86**4.6★**▲ 280%**](https://www.amazon.co.uk/dp/B0GK9TPHBJ) [**NIVEA MEN Hydrocare SPF15 Moisturiser (75ml) Mens Face Cream For Dry Skin Moisturiser With SPF For UVA/UVB Protection Lightweight and Non-Greasy Formula With Aloe Vera and Provitamin B5**NIVEA**£3.75**4.5★**▲ 277%**](https://www.amazon.co.uk/dp/B008ZD42AS) [**Sensitive Shower Gel**NIVEA**£1.11**4.6★**▲ 92%**](https://www.amazon.co.uk/dp/B00Q2C5RYE) [**NIVEA MEN Sensitive Facial Moisturiser XXL (100ml) 24H Hydration Moisturiser for Men Hydrating Face Cream for Sensitive Skin with Chamomile Extract**NIVEA MEN**£4.99**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0FQ5DCYD2) [**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**4.4★**▲ 62%**](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good Price”*
**Quality-Overall**18%
*“Excellent product”*
**Moist/Dry**12%
*“Great for dry heels”*
**Smell**9%
*“Great scent”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**4%
*“Keeps skin soft”*
**Absorbency**4%
*“Easily absorbed”*
**Suitability Dry Skin**4%
*“This balm is great for dry skin”*
**Suitability Combination Skin**4%
*“Good for sensative skin”*
**Allergies**2%
*“it does that reliably without any irritation”*
### **What buyers complain about **
**Value For Money**9%
*“Overpriced”*
**Smell**8%
*“Doesnt smell very nice”*
**Size-Overall**5%
*“Wrong size in purchase choice box”*
**Adhesion/Stickiness**5%
*“Its ok. Sticky”*
**Allergies**3%
*“Personally, I couldn't use it as it irritated my skin and this is something I have never experienced with Nivea products before”*
**Ingredients-Overall**3%
*“Contains phenoxyethanol, a toxic chemical which can cause adverse effects on blood, liver, and fertility”*
**Quality-Overall**3%
*“Such a shame that a great product ruined by cost saving. likely what happened here”*
**Durability**3%
*“Eventually whacked hard enough to crack it so I guess I can't get a refund”*
**Wrinkles**2%
*“doesn't help with wrinkles etc”*
**Motor Power**2%
*“The pump action didn't work”*
### **Top return reasons **
**Leak-Proof**50%
**Advertised Vs Actual Product**9%
**Instructions/User Manual/Troubleshooting**9%
**Smell**9%
**Size-Overall**9%
**Product Condition**9%
**Moist/Dry**5%
## **Common questions**
- **Is nivea sensitive profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 33 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the nivea sensitive niche?**
- 4 brands and 284 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea sensitive?**
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the nivea sensitive niche?**
- Listings span £0.99–£12.97; the average listing price is £5.13 (sweet spot $15–$100). The average incumbent carries 2,542 reviews — the moat a new listing must climb.
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