---
title: "Nivea Cool Kick Deodorant Mens — £181K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nivea-cool-kick-deodorant-mens"
last_updated: "2026-08-06T20:25:25.298Z"
locale: en
meta:
description: "Niche score 43/100 · £181K/yr market · 172K searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £181K/yr market · 172K searches/yr · £7.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nivea Cool Kick Deodorant Mens — £181K/yr Amazon UK Niche (2026) - Flapen"
---
# **nivea cool kick deodorant mens**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 48Conversion 96Competition 25Returns 100Price range 12Avg price 21Brand share 0Review moat 50Quality gap 24
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,537.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+18.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£181K**
£181K/yr · 172K searches
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.23–£16.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, nivea cool kick deodorant mens is a £181K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nivea cool kick deodorant mens market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£229K–£305K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- NIVEA MEN69% - NIVEA31% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 43 weeks — +18.5% search growth over the last 90 days.
5K3KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/nivea-cool-kick-deodorant-mens/trend)
## **Top nivea cool kick deodorant mens search terms**
- **nivea deodorant mens**60K/yr+23.4%11.0% conv. - **nivea mens deodorant**40K/yr+22.0%10.8% conv. - **nivea antiperspirant for men**13K/yr+29.2%9.5% conv. - **nivea cool kick deodorant mens**12K/yr+23.9%15.0% conv. - **nivea men deodorant**10K/yr-17.5%9.7% conv. - **mens nivea deodorant spray**6K/yr+22.4%10.2% conv. - **nivea for men deodorant**6K/yr+39.2%10.5% conv. - **nivea cool kick**5K/yr+39.7%11.7% conv. - **nivea deodorant for men**5K/yr+20.5%10.0% conv. - **deodorant for men nivea**4K/yr+24.1%12.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nivea-cool-kick-deodorant-mens/search-terms)
## **Top nivea cool kick deodorant mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£36K30%£54K40%£72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA MEN Cool Kick Spray Anti-Perspirant (250ml) Deodorant Spray for 72H Protection Mens Sweat Block Aerosol with Cool-Care Formula Prevents Odour and Sweat**NIVEA MEN**£1.98**4.6★1,191 rev](https://www.amazon.co.uk/dp/B009FAJLZQ) [2**NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes**NIVEA MEN**£1.23**4.5★3,466 rev](https://www.amazon.co.uk/dp/B013XCGVF4) [3**NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant**NIVEA**£12.78**4.7★2,858 rev](https://www.amazon.co.uk/dp/B00OQ82J8S) [4**NIVEA MEN Black & White Original Anti-Perspirant (150 ml) 72hr Anti-Sweat Deodorant for Men No Stains on Black and White Clothes**NIVEA MEN**£1.62**4.7★862 rev](https://www.amazon.co.uk/dp/B016BQJ64C) [5**NIVEA Men Cool Kick Anti-Perspirant Deodorant Roll-On (6 x 50ml) Cooling Roll On Deodorant for Men 72H Active Anti-Sweat and Odour Protection**NIVEA**£7.21**4.7★3,087 rev](https://www.amazon.co.uk/dp/B015623BXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA MEN Derma Control Defend Spray (250ml) Anti-Perspirant Spray for Defence Against Odour and Staining 72H Protection Deodorant for Sensitive Skin**NIVEA**£2.21**82 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRFQWVV) [**NIVEA Men Deep Black Carbon Roll On (50ml) Roll On Deodorant with 72H of Protection Against Stains and Odours Strong Anti-Perspirant Developed with MAXXTECH Formula**NIVEA**£1.30**772 rev2y ago](https://www.amazon.co.uk/dp/B07G9TBB1Q) [**NIVEA MEN Anti-Perspirant Spray Sensitive Protect Pack of 4 (4 x 150ml) - 48 Hour Mens Deodorant with 0% Alcohol**NIVEA**£13.01**245 rev5y ago](https://www.amazon.co.uk/dp/B08BCPB1B8) [**NIVEA Men Sensitive Protect Spray (250ml) Long-Lasting Deodorant Spray for 72H Protection Gentle Anti-Perspirant for Sensitive Skin -Pack of 6**NIVEA MEN**£16.80**2,588 rev9y ago](https://www.amazon.co.uk/dp/B01N5LWYPM) [**NIVEA Men Protect & Care Spray (6 x 250ml) Anti-Perspirant for 72H Protection Gentle and Effective Deodorant Free From Alcohol**NIVEA MEN**£13.04**1,638 rev10y ago](https://www.amazon.co.uk/dp/B01D1RCWOK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA MEN Anti-Perspirant Spray Sensitive Protect Pack of 4 (4 x 150ml) - 48 Hour Mens Deodorant with 0% Alcohol**NIVEA**£13.01**4.5★**▲ 155%**](https://www.amazon.co.uk/dp/B08BCPB1B8) [**NIVEA MEN Derma Control Defend Spray (250ml) Anti-Perspirant Spray for Defence Against Odour and Staining 72H Protection Deodorant for Sensitive Skin**NIVEA**£2.21**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B0FPRFQWVV) [**NIVEA Men Cool Kick Anti-Perspirant Deodorant Roll-On (6 x 50ml) Cooling Roll On Deodorant for Men 72H Active Anti-Sweat and Odour Protection**NIVEA**£7.21**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B015623BXY) [**NIVEA MEN Black & White Original Anti-Perspirant (150 ml) 72hr Anti-Sweat Deodorant for Men No Stains on Black and White Clothes**NIVEA MEN**£1.62**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B016BQJ64C) [**NIVEA MEN Invisible for Black & White Original Anti-Perspirant Deodorant Spray (250ml Pack of 6) 0% Alcohol Aerosol Spray Anti-Mark and Anti-Sweat Mens Anti-Perspirant Deodorant**NIVEA**£12.78**4.7★**▲ 18%**](https://www.amazon.co.uk/dp/B00OQ82J8S)
**~~View all trending →~~**
## **What buyers say about nivea cool kick deodorant mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“The scent is clean”*
**Value For Money**15%
*“Money well spent”*
**Quality-Overall**12%
*“Good quality”*
**Advertised Vs Actual Product**4%
*“It exactly what I wanted”*
**Allergies**3%
*“No skin irritation”*
**Efficiency**3%
*“works very well”*
**Moist/Dry**3%
*“It dries quickly”*
**Protection**2%
*“gives reliable protection even on busy days”*
**Durability**2%
*“Works well and lasts all day”*
**Suitability Combination Skin**2%
*“are Skin Kind To You”*
### **What buyers complain about **
**Smell**17%
*“product doesnt feel right, and ultimately, doesnt smell right”*
**Functionality-Overall**10%
*“The ball just doesnt work on them at all”*
**Value For Money**8%
*“Waste of money”*
**Stain Resistance**7%
*“stains shirts”*
**Quality-Overall**6%
*“Rolling ball quality is very bad”*
**Size-Overall**5%
*“Doesnt suit me”*
**Jamming/Clogging**5%
*“This has happened to 3 of the cans, it happens on the lid twist to use the spray, its jamed”*
**Ease Of Use**5%
*“Doesnt seem to be enough in can used very quickly”*
**Allergies**3%
*“It burns me when i put it on”*
**Color**3%
*“Black and white invisible”*
### **Top return reasons **
**Defective Material/Parts**21%
**Smell**18%
**Stain Resistance**13%
**Leak-Proof**12%
**Ease Of Use**8%
**Dilute/Watery**8%
**Functionality-Overall**6%
**Skin Health**5%
**Residue**3%
**Quality-Overall**3%
## **Common questions**
- **Is nivea cool kick deodorant mens profitable to sell on Amazon United Kingdom?**
- The niche generates £181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the nivea cool kick deodorant mens niche?**
- 2 brands and 73 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nivea cool kick deodorant mens?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the nivea cool kick deodorant mens niche?**
- Listings span £1.23–£16.80; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 1,537 reviews — the moat a new listing must climb.
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