---
title: "Night Cream — £723K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/night-cream"
last_updated: "2026-08-09T21:51:45.141Z"
locale: en
meta:
description: "Niche score 57/100 · £723K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £723K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Night Cream — £723K/yr Amazon UK Niche (2026) - Flapen"
---
# **night cream**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 21Conversion 87Competition 79Returns 100Price range 55Avg price 33Brand share 37Review moat 25Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****£723K**
£723K/yr · 723K searches
**Price range**
**Good****£2.16–£30.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****4,031.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-8.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, night cream is a £723K/yr Amazon United Kingdom market (723K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night cream market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£597K–£796K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**17 **▼falling
**Sellers**
**391**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 84%
**Open market**
**13%**
- Olay28% - L'Oreal Paris21% - NIVEA16% - medicube9% - Aveeno8% - Simple4% - Open — no brand owns it (11 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/night-cream/trend)
## **Top night cream search terms**
- **night cream**310K/yr+1.3%7.4% conv. - **night cream for women anti aging**64K/yr-12.2%9.1% conv. - **olay night cream**51K/yr-24.5%13.2% conv. - **loreal night cream**35K/yr-3.4%6.5% conv. - **night moisturiser**28K/yr-23.4%6.1% conv. - **revitalift night cream**23K/yr+21.1%10.3% conv. - **night cream for mature skin**23K/yr-30.5%7.7% conv. - **olay regenerist night cream**22K/yr+1.8%14.2% conv. - **loreal night cream for women**19K/yr-11.4%6.6% conv. - **night face cream**17K/yr-5.7%7.6% conv. [**All search terms **](https://flapen.com/research/uk/beauty/night-cream/search-terms)
## **Top night cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£22K6%£43K9%£65K12%£87K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AVEENO Face CALM+RESTORE Re-Hydrating Night Cream (1 x 50ml) Fragrance-Free Face Care Intensely Nourishes and Moisturises with Shea Butter Prebiotic Oat and Calming Feverfew For Sensitive Skin**Aveeno**£6.98**4.6★2,395 rev](https://www.amazon.co.uk/dp/B0B5Y94NJT) [2**Olay Total Effects 7 in 1 Anti-Ageing Night Moisturiser Hydrating Face Cream with Niacinamide & Vitamin C Fights 7 Signs of Ageing for Younger-Looking Skin 50ml**Olay**£6.18**4.6★6,475 rev](https://www.amazon.co.uk/dp/B000T99184) [3**Olay Anti-Wrinkle Firm & Lift Night Cream Helps To Visibly Reduce Fine Lines & Wrinkles And Fights The Visible Signs Of Ageing 50ml**Olay**£5.06**4.6★3,247 rev](https://www.amazon.co.uk/dp/B000T96QKK) [4**LOréal Paris Night Cream Revitalift Filler Replumping Anti-Ageing Hyaluronic Acid Night Cream Smooth Wrinkles Moisturise and Replumps Skin with Micro and Micro-Epidermic Hyaluronic Acid 50ml**L'Oreal Paris**£10.50**4.5★4,787 rev](https://www.amazon.co.uk/dp/B01BP0VMZA) [5**LOréal Paris Revitalift Hydrating Night Cream Anti-Wrinkle Moisturising Formula to Reinforce Skin Elasticity Smoother and Firmer Skin Pro-Retinol and Elasti-Peptides 50ml**L'Oreal Paris**£5.87**4.6★4,523 rev](https://www.amazon.co.uk/dp/B000T21LDE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml**Simple**£5.32**358 rev1y ago](https://www.amazon.co.uk/dp/B0F9YGKP33) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**31,187 rev1y ago](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**Olay Retinol 24 Night Cream Face Moisturiser - Anti-Aging Skincare with Antioxidant Vitamin E Overnight Face Cream that Smooths Renews and Hydrates 50ml**Olay**£12.31**1,047 rev2y ago](https://www.amazon.co.uk/dp/B0976Z1KZL) [**Olay Retinol 24 MAX Night Cream - Anti Aging Face Cream Moisturiser for Women with Antioxidant Vitamin E and 40% Glycerin Smooths Renews and Hydrates Overnight 50ml**Olay**£14.95**651 rev2y ago](https://www.amazon.co.uk/dp/B0976ZHX9K) [**medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream**medicube**£12.19**8,839 rev3y ago](https://www.amazon.co.uk/dp/B0BPXT3GBN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**medicube Triple Collagen Cream Hydrating & Firming Moisturiser With Hyaluronic Acid Premium Elastin Shea Butter Wrinkle Care 1.69 Oz Triple Collagen Cream**medicube**£12.19**4.6★**▲ 220%**](https://www.amazon.co.uk/dp/B0BPXT3GBN) [**medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)**medicube**£9.67**4.3★**▲ 214%**](https://www.amazon.co.uk/dp/B0DGPSZVW3) [**LOréal Paris Revitalift Laser X3 Care night cream Anti-aging Acid Hyaluronic**L'Oreal Paris**£15.91**4.4★**▲ 168%**](https://www.amazon.co.uk/dp/B00N1RIO5C) [**Simple Age Resist+ Night Facial Moisturiser Cream with Squalane + Rosemary to Help Fight Premature Ageing 50 ml**Simple**£5.32**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B0F9YGKP33) [**NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin**NIVEA**£6.30**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B081976XNX)
**~~View all trending →~~**
## **What buyers say about night cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Does hydrate”*
**Quality-Overall**13%
*“Amazing quality”*
**Soft Feel**11%
*“Goes on smoothly”*
**Suitability Combination Skin**9%
*“it suits my sensitive skin”*
**Value For Money**9%
*“Excellent value”*
**Suitability Dry Skin**7%
*“Very effective on dry skin”*
**Smell**6%
*“the fragrance is lovely”*
**Absorbency**4%
*“absorbed well”*
**Brightness/Shine/Glow**3%
*“Face glow”*
**Texture/Consistency-Overall**3%
*“Good consistency”*
### **What buyers complain about **
**Allergies**12%
*“Allergic Reaction”*
**Adhesion/Stickiness**10%
*“Very very sticky”*
**Suitability Dry Skin**9%
*“Not effective for dry skin”*
**Moist/Dry**9%
*“does not feel Hydrating”*
**Skin Health**6%
*“Burnt my face”*
**Smell**6%
*“Smells Fishy”*
**Texture/Consistency-Overall**3%
*“The texture is extremely oily”*
**Absorbency**3%
*“Didn't absorb”*
**Value For Money**2%
*“Waste of money”*
**Thickness**2%
*“a little thick for my skin”*
### **Top return reasons **
**Suitability Combination Skin**13%
**Advertised Vs Actual Product**9%
**Ingredients-Overall**7%
**Leak-Proof**6%
**Quality-Overall**6%
**Value For Money**6%
**Defective Material/Parts**5%
**Product Condition**5%
**Texture/Consistency-Overall**5%
**Functionality-Overall**5%
## **Common questions**
- **Is night cream profitable to sell on Amazon United Kingdom?**
- The niche generates £723K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the night cream niche?**
- 17 brands and 391 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in night cream?**
- Top complaints mined from reviews: Allergies, Adhesion/Stickiness, Suitability Dry Skin. The return rate is 0.0%.
- **When does demand for night cream peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the night cream niche?**
- Listings span £2.16–£30.94; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 4,032 reviews — the moat a new listing must climb.
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