---
title: "Neosporin — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/neosporin"
last_updated: "2026-08-06T19:12:16.353Z"
locale: en
meta:
description: "Niche score 33/100 · £70K/yr market · 64K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · £70K/yr market · 64K searches/yr · £7.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neosporin — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **neosporin**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 17Conversion 97Competition 2Returns 100Price range 0Avg price 20Brand share 0Review moat 31Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,404.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.29**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£70K**
£70K/yr · 64K searches
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.15–£11.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, neosporin is a £70K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neosporin market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£58K–£73K**
- units × avg price
- **Conversion rate**
- **15.2%**
- **Avg BSR**
- **#107**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Brulidine84% - JCGJC9% - Cureluxe4% - Savlon3% - Open — no brand owns it (0%)
## **Top neosporin search terms**
- **neosporin**23K/yr-5.3%3.4% conv. - **brulidine cream**15K/yr-14.9%23.6% conv. - **brulidine antiseptic and antibacterial cream**12K/yr-47.4%28.3% conv. - **polysporin**9K/yr+17.6%3.4% conv. - **brulidine**5K/yr-14.4%23.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/neosporin/search-terms)
## **Top neosporin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£21K45%£32K60%£42K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brulidine Antiseptic and Antibacterial Cream 25g**Brulidine**£4.70**4.5★7,044 rev](https://www.amazon.co.uk/dp/B00LUOL9CI) [2**Brulidine Cream 0.15% 25g **2 Pack Deal**Brulidine**£7.97**4.7★831 rev](https://www.amazon.co.uk/dp/B00VK5GP8K) [3**Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)**JCGJC**£8.49**4.4★262 rev](https://www.amazon.co.uk/dp/B0DRY2XBQ6) [4**Brulidine Cream 25g 3 Packs**Brulidine**£11.10**4.6★2,051 rev](https://www.amazon.co.uk/dp/B00UX4OU7C) [5**2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types**Cureluxe**£8.31**3.6★13 rev](https://www.amazon.co.uk/dp/B0FPR1DTH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types**Cureluxe**£8.31**13 rev5mo ago](https://www.amazon.co.uk/dp/B0FPR1DTH4) [**Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)**JCGJC**£8.49**262 rev1y ago](https://www.amazon.co.uk/dp/B0DRY2XBQ6) [**Brulidine Cream 0.15% 25g **2 Pack Deal**Brulidine**£7.97**831 rev11y ago](https://www.amazon.co.uk/dp/B00VK5GP8K) [**Brulidine Cream 25g 3 Packs**Brulidine**£11.10**2,051 rev11y ago](https://www.amazon.co.uk/dp/B00UX4OU7C) [**Brulidine Antiseptic and Antibacterial Cream 25g**Brulidine**£4.70**7,044 rev12y ago](https://www.amazon.co.uk/dp/B00LUOL9CI)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antibacterial Cream Antibiotic Cream for Skin Infection Anti Itch Creams Soothing Ointment for Sensitive Skin Relieves Itchy Skin Disinfection Antibacterial(15g)**JCGJC**£8.49**4.4★**▲ 193%**](https://www.amazon.co.uk/dp/B0DRY2XBQ6) [**2pcs Wound Healing Oin-tment - Wound Body Cream - Relieve Skin Abrasions & Promote Wound Healing & Fade Scars - Scar Cream for All Skin Types**Cureluxe**£8.31**3.6★**▲ 171%**](https://www.amazon.co.uk/dp/B0FPR1DTH4) [**Brulidine Cream 0.15% 25g **2 Pack Deal**Brulidine**£7.97**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00VK5GP8K) [**Brulidine Antiseptic and Antibacterial Cream 25g**Brulidine**£4.70**4.5★**— 5%**](https://www.amazon.co.uk/dp/B00LUOL9CI) [**Brulidine Cream 25g 3 Packs**Brulidine**£11.10**4.6★**▼ 41%**](https://www.amazon.co.uk/dp/B00UX4OU7C)
**~~View all trending →~~**
## **What buyers say about neosporin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great price”*
**Quality-Overall**11%
*“good cream”*
**Efficiency**9%
*“works well”*
**Advertised Vs Actual Product**7%
*“Does the job”*
**Disinfection**7%
*“Good antiseptic cream”*
**Itch Relief**4%
*“Good for spots and sores”*
**Skin Health**3%
*“It soothes the skin”*
**Allergies**3%
*“helped soothe my irritated skin”*
**Size-Overall**3%
*“Nice size”*
**Smell**3%
*“doesnt smell unpleasant like some others”*
### **What buyers complain about **
**Allergies**20%
*“itchy skin with patches of red rash”*
**Advertised Vs Actual Product**8%
*“So I feel I was mislead as you cannot send it back £10 wasted”*
**Pain Relief-Overall**7%
*“hurt hand”*
**Functionality-Overall**6%
*“Bought several creams from the pharmacy which didn't work”*
**Ingredients-Overall**4%
*“Does not contain antibiotic”*
**Sensitivity-Overall**4%
*“May sting so bad during first few minutes after applying”*
**Value For Money**4%
*“Bit expensive”*
**Size-Overall**3%
*“The content is small”*
**Dilute/Watery**3%
*“not verry good verry watery cream”*
**Strength**3%
*“Think this solution could be a lot stronger”*
### **Top return reasons **
**Functionality-Overall**100%
## **Common questions**
- **Is neosporin profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Skip it (33/100).
- **How competitive is the neosporin niche?**
- 4 brands and 47 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neosporin?**
- Top complaints mined from reviews: Allergies, Advertised Vs Actual Product, Pain Relief-Overall. The return rate is 0.1%.
- **What does it cost to enter the neosporin niche?**
- Listings span £3.15–£11.10; the average listing price is £7.29 (sweet spot $15–$100). The average incumbent carries 3,405 reviews — the moat a new listing must climb.
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