---
title: "neom hand cream — £681K/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/neom-hand-cream"
last_updated: "2026-07-20T19:46:48.765Z"
locale: en
meta:
description: "neom hand cream shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "neom hand cream shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "neom hand cream — £681K/yr Amazon United Kingdom Niche, Score 55/100 - Flapen"
---
# **neom hand cream**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size 68Growth 15Conversion 49Competition 77Returns 98Price range 84Avg price 94Brand share 6Review moat 60Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****£22.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.63–£68.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£681K**
£681K/yr · 773K searches
**Review moat**
**Good****1,082.98**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-20.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom hand cream is a £681K/yr Amazon United Kingdom market (773K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **£673K–£897K**
- units × avg price
- **Launch success**
- **—**
- 2 of 4 new (360d)
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **17.8%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **156 days**
## **Competition**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**105**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 79%
**Open market**
**2%**
- Neom85% - Neom Organics London9% - Neal's Yard Remedies1% - IMYSTI1% - NEOM Wellbeing London1% - Elemis1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -20.5% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/neom-hand-cream/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£20K6%£41K9%£61K12%£82K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 44 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEOM Oh Mg! Better Sleep Duo Gift Set | Perfect Nights Sleep Magnesium Bath Milk & Magnesium Body Butter I 100% Natural I Feel relaxed and ready for bed**Neom**£15.08**4.4★426 rev](https://www.amazon.co.uk/dp/B0DVC91S4S) [2**Neom Feel Good Mood Boost Duo Gift Set I Contains: Happiness Travel Candle 75g Great Day Magnesium Body Butter 30ml I 100% Natural Scent I Sprinkle happy vibes I Mothers Day Gift**Neom**£18.69**4.4★426 rev](https://www.amazon.co.uk/dp/B0DVC8QYDV) [3**NEOM- Perfect Nights Sleep Bath Foam 200ml | Lavender Chamomile& Patchouli**Neom**£18.29**4.7★1,419 rev](https://www.amazon.co.uk/dp/B00LDYHIWA) [4**NEOM- Perfect Nights Sleep Magnesium Body Butter 30ml | Lavender Jasmine & Basil**Neom**£7.89**4.6★119 rev](https://www.amazon.co.uk/dp/B0CF5NRPZ6) [5**NEOM Perfect Nights Sleep Magnesium Body Butter 200ml I Lavender chamomile and patchouli I Essential Oils I Nourish and soften skin**Neom**£25.64**4.8★533 rev](https://www.amazon.co.uk/dp/B07R3G34H2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEOM Its All Rosy Duo Gift Set**Neom**£22.44**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GFFTWK3J) [**NEOM Its All Rosy Hand Balm 75ml I Rose Geranium and Orange I Expertly blended with 100% natural blend of 11 essential oils I To uplift your mood I Cruelty Free**Neom**£14.04**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G5B2G559) [**NEOM Its All Rosy Scented Candle 75g (Travel) I Rose Geranium and Orange I 100% Naturally Derived Wax I 11 Essential Oils I Uplift Your Mood I Gift I Cruelty Free**Neom**£14.95**26 rev7mo ago](https://www.amazon.co.uk/dp/B0G59V3L2Z) [**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**134 rev9mo ago](https://www.amazon.co.uk/dp/B0FR52RY8M) [**Neals Yard Remedies Sweet Dreams Ritual Gift Set Pillow Mist & Foaming Bath Wash With Essential Oils Vegan & Cruelty-Free Set of 2**Neal's Yard Remedies**£11.99**58 rev1y ago](https://www.amazon.co.uk/dp/B0FFB967CL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOM Its All Rosy Duo Gift Set**Neom**£22.44**0.0★**▲ 627%**](https://www.amazon.co.uk/dp/B0GFFTWK3J) [**medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea**medicube**£9.27**4.4★**▲ 625%**](https://www.amazon.co.uk/dp/B0DGTMR754) [**IMYSTI Birthday Pamper Gifts for Women - Luxury Hamper Spa Bath Set Gifts for Her - Ladies Box Gift Ideas for Christmas Anniversary Valentines Mothers Day Self Care Relaxation (Standard)**IMYSTI**£31.30**4.7★**▲ 430%**](https://www.amazon.co.uk/dp/B0FR52RY8M) [**ELEMIS Midnight Glow Skincare Gift Set for Women Travel Size Face Care Essentials for Radiance & Hydration Luxury Self-Care & Birthday Gift for Women**Elemis**£34.96**4.7★**▲ 219%**](https://www.amazon.co.uk/dp/B0DYPLGSZQ) [**NEOM Organics London Energising Hand Balm 30ml - Invigorating Scent Moisturising and Nourishing**Neom**£6.63**4.5★**▲ 204%**](https://www.amazon.co.uk/dp/B0861BJNT7)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“Amazing scent”*
**Quality-Overall**13%
*“Product quality feels genuinely luxurious”*
**Moist/Dry**9%
*“Excellent masks for hydrating”*
**Gifting Purpose**9%
*“Cute gift”*
**Value For Money**9%
*“Excellent value for money”*
**Suitability Combination Skin**7%
*“is lovely on the skin”*
**Soft Feel**5%
*“SMOOTH SKIN”*
**Brightness/Shine/Glow**4%
*“Glowing skin”*
**Suitability Dry Skin**3%
*“No dry patches”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Allergies**23%
*“Allergic reaction”*
**Smell**12%
*“Not very strong smell”*
**Skin Health**7%
*“Burnt my face”*
**Value For Money**6%
*“Not worth the money at all”*
**Durability**4%
*“Broken straight away”*
**Suitability Dry Skin**3%
*“the next day my skin felt tight, dry, and uncomfortable”*
**Moist/Dry**3%
*“now my skin is extremely dry”*
**Size-Overall**3%
*“A very small tube”*
**Quality-Overall**3%
*“Absolutely rubbish”*
**Sensitivity-Overall**3%
*“If you have sensitive skin DO NOT use this”*
### **Top return reasons **
**Smell**23%
**Size-Overall**19%
**Value For Money**6%
**Functionality-Overall**6%
**Advertised Vs Actual Product**4%
**Leak-Proof**4%
**Defective Material/Parts**3%
**Diffuse Mechanism**3%
**Skin Health**3%
**Product Condition**3%
## **Common questions**
- **Is neom hand cream profitable to sell on Amazon United Kingdom?**
- The niche generates £681K/yr across 44 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.5%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the neom hand cream niche?**
- 9 brands and 105 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in neom hand cream?**
- Top complaints mined from reviews: Allergies, Smell, Skin Health. The return rate is 0.3%.
- **When does demand for neom hand cream peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.3× the quietest.
- **What does it cost to enter the neom hand cream niche?**
- Listings span £6.63–£68.36; the average listing price is £22.43 (sweet spot $15–$100). The average incumbent carries 1,083 reviews — the moat a new listing must climb.
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