---
title: "neom essential oil — £194K/yr Amazon United Kingdom Niche, Score 39/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/neom-essential-oil"
last_updated: "2026-07-20T18:42:59.479Z"
locale: en
meta:
description: "brand-locked demand (top 5 brands take 100% of clicks) — neom essential oil doesn't clear our bar today. Data updated Jul 2026."
"og:description": "brand-locked demand (top 5 brands take 100% of clicks) — neom essential oil doesn't clear our bar today. Data updated Jul 2026."
"og:title": "neom essential oil — £194K/yr Amazon United Kingdom Niche, Score 39/100 - Flapen"
---
# **neom essential oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 10Conversion 54Competition 36Returns 98Price range 52Avg price 57Brand share 0Review moat 40Quality gap 42
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Good****£12.85**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.14–£26.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,544.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£194K**
£194K/yr · 333K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-30.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neom essential oil is a £194K/yr Amazon United Kingdom market (333K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£193K–£257K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **173 days**
## **Competition**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 97%
**Open market**
**0%**
- nikura66% - Neom33% - Neal's Yard Remedies1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/neom-essential-oil/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£19K20%£39K30%£58K40%£78K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nikura Essential Oils Blends Gift Set | Calming Essential Oils for Diffusers for Home Sleep Wax Melts | Relaxing Aromatherapy Oils | UK Made & Vegan**nikura**£8.83**4.5★2,029 rev](https://www.amazon.co.uk/dp/B09MTXBQ8W) [2**Nikura Starter Kit Essential Oil Gift Set - 6 x 10ml | Essential Oil for Diffuser for Home Aromatherapy Strong Fragrance Sleep | Eucalyptus Lavender Lemongrass Sweet Orange Peppermint Tea Tree**nikura**£8.90**4.6★293 rev](https://www.amazon.co.uk/dp/B09W388M6P) [3**NEOM Essential Oil Blend Scent Discovery Set 6 x 3ml Mini Size I Our Bestselling Blends I Compatible with Neom Wellbeing Pod or Wellbeing Pod Luxe I 100% Natural**Neom**£26.87**4.4★426 rev](https://www.amazon.co.uk/dp/B0D9PBCVC4) [4**NEOM - Real Luxury Essential Oil Blend 10ml | Lavender Jasmine & Sandalwood | Scent to De-Stress Range**Neom**£16.33**4.6★487 rev](https://www.amazon.co.uk/dp/B086YVSKR9) [5**Nikura Floral Meadows Fragrance Oil Gift Set | Diffuser Oils for Oil Burners Home Diffusers |Candle Making Soap Wax Melts Yoga Car Perfume Bath Bomb | 5 x 10ml | UK Made Essential Oils**nikura**£8.82**4.6★585 rev](https://www.amazon.co.uk/dp/B09YDR2L1Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free**Neom**£17.08**15 rev5mo ago](https://www.amazon.co.uk/dp/B0G5B3XW41) [**NEOM Christmas Wish Essential Oil Blend 10ml I Pure Essential Oils Including Mandarin Cinnamon and Tonka Bean I Expertly Blended I Relax and Unwind**Neom**£15.31**44 rev1y ago](https://www.amazon.co.uk/dp/B0FD42PNY4) [**NEOM Essential Oil Blend Scent Discovery Set 6 x 3ml Mini Size I Our Bestselling Blends I Compatible with Neom Wellbeing Pod or Wellbeing Pod Luxe I 100% Natural**Neom**£26.87**426 rev2y ago](https://www.amazon.co.uk/dp/B0D9PBCVC4) [**Nikura Snow Pixie Fragrance Oil - 10ml | Perfect for Soap and Candle Making Wax Melts Diffuser for Home Oil Burners | Great for use in Bath Bombs Perfume Fragrance Candle Scents | Vegan & UK Made**nikura**£4.14**508 rev3y ago](https://www.amazon.co.uk/dp/B0BDS31LSB) [**Nikura Floral Essential Oil Gift Set - 4 x 10ml | Perfect for Gifts Aromatherapy Diffusers for Home | 100% Pure and Natural Oils | Including Clary Sage Geranium Lavender & Ylang Ylang**nikura**£7.47**430 rev3y ago](https://www.amazon.co.uk/dp/B0B9NZ737L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEOM Its All Rosy Essential Oil Blend 10ml I Rose Geranium and Orange I 100% Natural Blend of 11 Essential Oils I Up to 30 uses I Uplift Your Mood I Mothers Day Gift I Cruelty Free**Neom**£17.08**4.1★**▲ 106%**](https://www.amazon.co.uk/dp/B0G5B3XW41) [**Nikura Floral Meadows Fragrance Oil Gift Set | Diffuser Oils for Oil Burners Home Diffusers |Candle Making Soap Wax Melts Yoga Car Perfume Bath Bomb | 5 x 10ml | UK Made Essential Oils**nikura**£8.82**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B09YDR2L1Q) [**Nikura Starter Kit Essential Oil Gift Set - 6 x 10ml | Essential Oil for Diffuser for Home Aromatherapy Strong Fragrance Sleep | Eucalyptus Lavender Lemongrass Sweet Orange Peppermint Tea Tree**nikura**£8.90**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B09W388M6P) [**Nikura Relax & Unwind Essential Oil Blend - 100ml | Made from Bergamot Lavender Lemongrass | for Relaxation Aromatherapy Diffusers Soap Making Candle Making | Vegan & UK Made**nikura**£11.55**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B08P4TFBNF) [**Nikura Best Sellers Essential Oil Gift Set - 6 x 10ml | Essential Oils for Diffusers for Home Aromatherapy Sleep Cleaning Skin Spiders | Lavender Sweet Orange Peppermint Tea Tree & Ylang Ylang**nikura**£8.88**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B09W3W547Z)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**60%
*“Great fragrance”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**8%
*“Good value for money”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
**Gifting Purpose**2%
*“A gift well received”*
**Lubrication**2%
*“Great frangrance oil, delivered quickly”*
**Durability**1%
*“Strong and lasting”*
**Blend/Ratio**1%
*“Love these blends”*
**Soothing Effect**1%
*“relaxing arrived on time”*
**Ease Of Use**1%
*“perfect for her use”*
### **What buyers complain about **
**Smell**55%
*“Chemical smell”*
**Value For Money**5%
*“cheaper”*
**Oily/Greasy**4%
*“Not the strongest oils I have purchased”*
**Breathability**3%
*“couldn't breathe properly”*
**Quality-Overall**2%
*“Very disappointed to receive poor quality product”*
**Leak-Proof**2%
*“1 Bottle has leaked in box”*
**Strength**2%
*“Very weak”*
**Natural Resource Wastage**2%
*“It simply cant be done given the sheer amount of natural”*
**Flavor**2%
*“Not a strong fragrant”*
**Stale/Rotten/Spoiled**2%
*“Gross”*
### **Top return reasons **
**Smell**51%
**Size-Overall**13%
**Leak-Proof**5%
**Quality-Overall**5%
**Advertised Vs Actual Product**5%
**Compatibility-Overall**3%
**Functionality-Overall**2%
**Ingredients-Overall**2%
**Strength**2%
**Value For Money**2%
## **Common questions**
- **Is neom essential oil profitable to sell on Amazon United Kingdom?**
- The niche generates £194K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.0%. Flapen's verdict: Skip it (39/100).
- **How competitive is the neom essential oil niche?**
- 3 brands and 9 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neom essential oil?**
- Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.4%.
- **When does demand for neom essential oil peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the neom essential oil niche?**
- Listings span £4.14–£26.87; the average listing price is £12.85 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.
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