---
title: "neals yard — £705K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/neals-yard"
last_updated: "2026-07-20T18:42:05.456Z"
locale: en
meta:
description: "neals yard shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "neals yard shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "neals yard — £705K/yr Amazon United Kingdom Niche, Score 52/100 - Flapen"
---
# **neals yard**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 69Growth 14Conversion 54Competition 84Returns 98Price range 54Avg price 58Brand share 0Review moat 75Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****510.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£705K**
£705K/yr · 1.2M searches
**Avg price**
**Good****£12.93**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.60–£29.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, neals yard is a £705K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **£1.0M–£1.3M**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **68%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**161**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**0%**
- Neal's Yard Remedies64% - NIVEA20% - Dove16%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 12.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/neals-yard/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£14K4%£28K6%£42K8%£56K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 56 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neals Yard Remedies Reviving Shower Scents Collection Gift Set Of Body Wash With Essential Oils Vegan & Cruelty-Free Pack of 3**Neal's Yard Remedies**£16.81**4.6★173 rev](https://www.amazon.co.uk/dp/B0DFZ2TSX8) [2**NIVEA Pampering Moments of Joy- Womens Gift Set.**NIVEA**£8.72**4.7★567 rev](https://www.amazon.co.uk/dp/B0FBGXH21F) [3**Neals Yard Remedies Soothing Aromatic Gift Set With Bath Soak Body Butter & Shower Gel Cruelty-Free Set of 3**Neal's Yard Remedies**£17.65**4.5★150 rev](https://www.amazon.co.uk/dp/B0C765CKXB) [4**Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece**Dove**£9.94**4.7★205 rev](https://www.amazon.co.uk/dp/B0FFN8B53D) [5**Neals Yard Remedies Natural Defence Hand Cleanser With Niaouli Lemongrass & Witch Hazel Vegan & Cruelty-Free 40ml**Neal's Yard Remedies**£3.40**4.6★2,122 rev](https://www.amazon.co.uk/dp/B0877QRF7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Nourishing Moments of Joy Gift Set Creme Care Shower Gel Rich Nourishing Body Lotion Intensive Moisture Hand Cream Skincare Collection Pack**NIVEA**£8.00**19 rev8mo ago](https://www.amazon.co.uk/dp/B0G17HNTMN) [**Nivea Renewing Moments of Joy - Q10 Skincare Collection Gift Set - 6PC Set with Vanity Case**NIVEA**£19.50**41 rev9mo ago](https://www.amazon.co.uk/dp/B0FVMDZRV5) [**Dove Pamper Duo Gift Set Advanced Care Body Wash Set with Shower Puff 2 x 225ml**Dove**£8.75**2 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ48VPTS) [**Neals Yard Remedies Rejuvenating Frankincense Hydrating Cream Moisturising & Soothing Face Cream With Essential Oils Cruelty-Free 50g**Neal's Yard Remedies**£25.56**43 rev1y ago](https://www.amazon.co.uk/dp/B0FH38DX1M) [**Dove Gift Set with Two Body Washes Body Lotion Anti-Perspirant and Beauty Bag Perfect Gifts for Her 4 Piece**Dove**£9.94**205 rev1y ago](https://www.amazon.co.uk/dp/B0FFN8B53D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neals Yard Remedies Seaweed and Arnica Foaming Bath - Ease Tiredness & Restore Vitality - 300ml (worth 24)**Neal's Yard Remedies**£15.22**4.6★**▲ 878%**](https://www.amazon.co.uk/dp/B0BTMK53XH) [**Dove Pamper Duo Gift Set Advanced Care Body Wash Set with Shower Puff 2 x 225ml**Dove**£8.75**5.0★**▲ 860%**](https://www.amazon.co.uk/dp/B0FQ48VPTS) [**Neals Yard Remedies Citronella Formula Cooling Body Freshener Spray With Citrus Extracts Essential Oils & Vitamin C 100ml**Neal's Yard Remedies**£11.13**4.4★**▲ 380%**](https://www.amazon.co.uk/dp/B007AWGE9C) [**Neals Yard Remedies Rosehip Oil Rejuvenating & Nourishing Face Oil With Protective Vitamin E Cruelty-Free 25ml**Neal's Yard Remedies**£15.70**4.6★**▲ 346%**](https://www.amazon.co.uk/dp/B0DFWVZKQN) [**Neals Yard Remedies Seaweed and Arnica Foaming Bath | Revitalises Tired Muscles & Limbs | 950 ml**Neal's Yard Remedies**£22.17**4.4★**▲ 204%**](https://www.amazon.co.uk/dp/B099SW4WB8)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Relaxing smell”*
**Gifting Purpose**19%
*“Great Christmas present”*
**Value For Money**17%
*“Excellent value”*
**Quality-Overall**14%
*“partner extremely pleased with products”*
**Soft Feel**4%
*“Leaves my skin so soft”*
**Moist/Dry**3%
*“Lovely moisturiser”*
**Size-Overall**2%
*“Perfect size”*
**Advertised Vs Actual Product**2%
*“It definitely does the job”*
**Suitability Combination Skin**1%
*“my skin is always clear”*
**Ease Of Use**1%
*“easy to use”*
### **What buyers complain about **
**Smell**22%
*“Smells rancid”*
**Value For Money**15%
*“A little expensive”*
**Size-Overall**15%
*“They dont all fit in the bag provided”*
**Moist/Dry**9%
*“not as moisturising as other brands on the market”*
**Strength**4%
*“The balm was not solid as usual”*
**Thickness**2%
*“seems less thick than my last one”*
**Texture/Consistency-Overall**2%
*“I didnt like the texture although Im sure if someone has extremely dry skin they might like it”*
**Lather**2%
*“Does not easily lather - wont be buying again”*
**Sensitivity-Overall**2%
*“I have very sensitive skin and Dove cares”*
**Ease Of Use**1%
*“Impossible to use”*
### **Top return reasons **
**Smell**26%
**Size-Overall**17%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**7%
**Product Condition**6%
**Value For Money**6%
**Leak-Proof**5%
**Material Quality**4%
**Quality-Overall**4%
**Moist/Dry**2%
## **Common questions**
- **Is neals yard profitable to sell on Amazon United Kingdom?**
- The niche generates £705K/yr across 56 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the neals yard niche?**
- 3 brands and 161 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in neals yard?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.4%.
- **When does demand for neals yard peak?**
- Demand peaks in Nov–Dec; the busiest month runs 12.8× the quietest.
- **What does it cost to enter the neals yard niche?**
- Listings span £2.60–£29.78; the average listing price is £12.93 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.
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