---
title: "Natural Hair Dye — £54K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/natural-hair-dye"
last_updated: "2026-08-09T14:04:59.073Z"
locale: en
meta:
description: "Niche score 46/100 · £54K/yr market · 163K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £54K/yr market · 163K searches/yr · £9.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Natural Hair Dye — £54K/yr Amazon UK Niche (2026) - Flapen"
---
# **natural hair dye**
**Skip it**
A small market ($54K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 25Conversion 43Competition 76Returns 99Price range 14Avg price 30Brand share 29Review moat 25Quality gap 87
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,378.39**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£5.11–£16.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£54K**
£54K/yr · 163K searches
According to Flapen's Amazon United Kingdom niche tracking, natural hair dye is a £54K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **natural hair dye market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£48K–£57K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#135**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 70%
**Open market**
**9%**
- Naturtint37% - It's Pure35% - Herbatint6% - Herbal Time5% - Olia4% - Garnier3% - Open — no brand owns it (7 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 41 weeks — -0.5% search growth over the last 90 days.
10K6KSpike '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/natural-hair-dye/trend)
## **Top natural hair dye search terms**
- **naturtint permanent hair colour**25K/yr+26.4%2.6% conv. - **natural hair dye**29K/yr-5.3%1.2% conv. - **naturtint**16K/yr+24.8%2.1% conv. - **ppd free hair dye**19K/yr-18.5%0.8% conv. - **natural hair dye no chemicals**14K/yr-8.6%0.8% conv. - **naturtint hair dye**11K/yr+16.8%1.9% conv. - **organic hair dye**12K/yr-8.2%1.8% conv. - **its pure organic hair dye**8K/yr-12.9%7.6% conv. - **herbal hair dye**5K/yr-2.1%1.8% conv. - **organic hair colour**4K/yr+16.4%1.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/natural-hair-dye/search-terms)
## **Top natural hair dye products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£6K16%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Its Pure Organic Herbal Hair Dye in Dark Brown 110g**It's Pure**£11.56**3.9★2,253 rev](https://www.amazon.co.uk/dp/B00FQRMUK0) [2**Its Pure Organic Herbal Hair Dye in Natural Brown 110g**It's Pure**£11.56**3.9★2,253 rev](https://www.amazon.co.uk/dp/B00HR7A80Q) [3**Its Pure Organic Herbal Hair Dye in Very Dark Brown 110g**It's Pure**£11.59**3.9★2,253 rev](https://www.amazon.co.uk/dp/B01EX1DNCS) [4**Naturtint Permanent Hair Colour Gel 3N Dark Chestnut Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.03**4.3★9,244 rev](https://www.amazon.co.uk/dp/B0001TQBU8) [5**Herbatint | Hair Dye 4C Ash Chestnut**Herbatint**£11.46**4.3★6,776 rev](https://www.amazon.co.uk/dp/B002DY7GTE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.66**2,618 rev2y ago](https://www.amazon.co.uk/dp/B0D2JBK9ZV) [**Naturtint Permanent Hair Colour Gel 5W Radiant Medium Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.63**2,618 rev2y ago](https://www.amazon.co.uk/dp/B0D2JB957D) [**Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.**Garnier**£6.83**180 rev3y ago](https://www.amazon.co.uk/dp/B0C5RVZF1G) [**Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.43**2,618 rev3y ago](https://www.amazon.co.uk/dp/B0BXB9G8ZL) [**Its Pure Natural Hair Dye - Organic Henna & Indigo Hair Colour 200g**It's Pure**£10.99**593 rev7y ago](https://www.amazon.co.uk/dp/B07H3QSQ2G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naturtint Permanent Hair Colour Gel 2WN Radiant Nature Brown-Black Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.66**4.1★**▲ 231%**](https://www.amazon.co.uk/dp/B0D2JBK9ZV) [**Naturtint Permanent Hair Colour Gel 7.46 Arizona Copper Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£12.02**4.3★**▲ 224%**](https://www.amazon.co.uk/dp/B000SAFKAW) [**Naturtint Permanent Hair Colour Gel 4NC Deep Cappuccino Brown Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£9.43**4.1★**▲ 195%**](https://www.amazon.co.uk/dp/B0BXB9G8ZL) [**Naturtint Permanent Hair Colour Gel 6.66 Fireland Plant Enriched Biobased Ammonia Free Long Lasting Grey Coverage and Radiant Colour Nourishment and Protection**Naturtint**£8.99**4.3★**▲ 144%**](https://www.amazon.co.uk/dp/B000S86OQI) [**Garnier GOOD Permanent Hair Dye 4.0 Cacao Brown. Achieve 100% grey coverage and 8-week colour. No ammonia vegan shea butter formula offers rich natural tones for all hair types.**Garnier**£6.83**4.4★**▲ 138%**](https://www.amazon.co.uk/dp/B0C5RVZF1G)
**~~View all trending →~~**
## **What buyers say about natural hair dye**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Beautiful colour”*
**Quality-Overall**14%
*“Great productb”*
**Ease Of Use**10%
*“Easy to use”*
**Suitability Colored Hair**9%
*“Very good colourant”*
**Coverage**7%
*“Excellent coverage”*
**Ease Of Application**4%
*“Easy application”*
**Allergies**3%
*“No allergies”*
**Smell**3%
*“Smells nice”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Value For Money**3%
*“Good value”*
### **What buyers complain about **
**Color**19%
*“Way too Dark”*
**Allergies**11%
*“Allergic reaction”*
**Suitability Colored Hair**8%
*“This isn't easy for home hair dye”*
**Smell**5%
*“It also doesnt smell very nice even after washing”*
**Value For Money**5%
*“Definitely NOT worth the price”*
**Durability**4%
*“doesn't last”*
**Functionality-Overall**4%
*“Didn't work”*
**Coverage**3%
*“Not covering”*
**Natural Ingredients**2%
*“Not a natural product”*
**Damage/Burn Hair**2%
*“Break your hair”*
### **Top return reasons **
**Color**31%
**Functionality-Overall**10%
**Ingredients-Overall**9%
**Damage/Burn Hair**8%
**Advertised Vs Actual Product**8%
**Suitability Colored Hair**6%
**Leak-Proof**5%
**Quality-Overall**4%
**Ease Of Use**4%
**Skin Health**2%
## **Common questions**
- **Is natural hair dye profitable to sell on Amazon United Kingdom?**
- The niche generates £54K/yr across 49 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the natural hair dye niche?**
- 13 brands and 103 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in natural hair dye?**
- Top complaints mined from reviews: Color, Allergies, Suitability Colored Hair. The return rate is 0.1%.
- **What does it cost to enter the natural hair dye niche?**
- Listings span £5.11–£16.55; the average listing price is £9.55 (sweet spot $15–$100). The average incumbent carries 4,378 reviews — the moat a new listing must climb.
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