---
title: "Nail Polish Sets Non Gel — £20K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nail-polish-sets-non-gel"
last_updated: "2026-08-09T18:18:14.806Z"
locale: en
meta:
description: "Niche score 47/100 · £20K/yr market · 81K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £20K/yr market · 81K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nail Polish Sets Non Gel — £20K/yr Amazon UK Niche (2026) - Flapen"
---
# **nail polish sets non gel**
**Skip it**
A small market ($20K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 23Conversion 34Competition 86Returns 98Price range 52Avg price 25Brand share 46Review moat 25Quality gap 72
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£3.07–£27.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,608.03**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.02**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£20K**
£20K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, nail polish sets non gel is a £20K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nail polish sets non gel market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£18K–£23K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **66%**
- **Out of stock**
- **10.2%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**23 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 65%
**Open market**
**19%**
- essie32% - Beauty4Britain15% - Technic12% - JODSONE10% - Rimmel9% - Barry M3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.5×
[**Open Trend **](https://flapen.com/research/uk/beauty/nail-polish-sets-non-gel/trend)
## **Top nail polish sets non gel search terms**
- **essie nail polish set**12K/yr-10.8%1.2% conv. - **mini nail polish**6K/yr+15.7%1.8% conv. - **nail varnish gift set**9K/yr-8.6%2.1% conv. - **nail varnish kit**4K/yr+32.6%3.0% conv. - **nail gift sets for women**9K/yr-8.5%1.8% conv. - **nail polish gift sets for women**8K/yr-3.3%1.4% conv. - **nail varnish sets for teenage girls**6K/yr-4.8%4.4% conv. - **essie nail polishes set**4K/yr-14.9%1.1% conv. - **nail varnish gift sets for women**6K/yr+31.4%1.5% conv. - **nail paint set**5K/yr+7.1%1.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nail-polish-sets-non-gel/search-terms)
## **Top nail polish sets non gel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3974%£7956%£1K8%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RIMMEL LONDON - 60 Seconds Super Shine Nail Polish Set - Super Glossy Ultra Shiny Finish - Precise One Stroke Application - Up To 10 Days Wear - High Impact Colour - 12 Assorted Shades**Rimmel**£15.05**4.4★26,879 rev](https://www.amazon.co.uk/dp/B08HJQKMNQ) [2**Technic Polished Minis 15-Piece Nail Varnish Set Versatile Gloss & Shimmer Shades in Convenient Mini Sizes**Technic**£8.59**4.6★90 rev](https://www.amazon.co.uk/dp/B0F2B6G3ZD) [3**Beauty4Britain 20 Colour Nail Polish Set for Women 20 Different Rich Colours Quick Dry & Non Gel Nail Polish Deluxe Gift Box & 2 Bookmarks Included**Beauty4Britain**£11.96**4.4★672 rev](https://www.amazon.co.uk/dp/B08124XMVC) [4**Beauty4Britain 6 x Pastel Nail Polish Set 6 Modern Colours Gift Box Nail Polish Set 10 ml Bottles**Beauty4Britain**£8.39**4.4★650 rev](https://www.amazon.co.uk/dp/B00WR281SC) [5**Essie Christmas 18 Mini Trio Nail Polish Kit**essie**£5.81**4.3★250 rev](https://www.amazon.co.uk/dp/B07JP8FJV9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Essie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism**essie**£12.47**8 rev6mo ago](https://www.amazon.co.uk/dp/B0CZS62H5V) [**JODSONE 12 PCS Nail Polish Set With 10 Colour Combo 2 PCS Base And Top Coat Fast Drying Nail Polish For Women Beauty Gift**JODSONE**£9.11**1,979 rev1y ago](https://www.amazon.co.uk/dp/B0FF4G4G9K) [**JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML**JODSONE**£8.54**1,979 rev1y ago](https://www.amazon.co.uk/dp/B0FF4JDC5J) [**JODSONE 10ml Nude Pink Nail Polish Set 6 Colors Brown Red Purple Suitable All Seasons 60 Second Quick Dry Nail Polish Set for Women Salon DIY Nail Art**JODSONE**£6.33**4,847 rev1y ago](https://www.amazon.co.uk/dp/B0FDQR8NW5) [**Baylis & Harding Royale Garden Lavender & Rosehip Tea Luxury Manicure Gift Set (Pack of 1) - Vegan Friendly**Baylis & Harding**£3.92**119 rev1y ago](https://www.amazon.co.uk/dp/B0FBX74N7Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Essie Hang Loose Summer Nail Polish Set: Mini Trio Kit No. 30 Bachelorette Bash 7.3ml No. 20 Lovie Dovie Lilacism**essie**£12.47**5.0★**▲ 668%**](https://www.amazon.co.uk/dp/B0CZS62H5V) [**Essie Under The Sun Mini Nailpolish Cadeauset - 3 x 5 ml**essie**£7.42**4.1★**▲ 572%**](https://www.amazon.co.uk/dp/B0BZYVVMZD) [**JODSONE Jelly Nail Polish Set 10 Colors Quick Dry & Long Lasting Translucent Blue Purple Red Pink Color - No Need Cure Nail Paint for DIY Nail Art Manicure at Home 5ML**JODSONE**£8.54**4.0★**▲ 147%**](https://www.amazon.co.uk/dp/B0FF4JDC5J) [**Essie Nail Polish 24 In Stitches Dusty Pink Blush Colour Original High Shine Glossy Finish High Coverage Easy Glide Nail Polish Vegan Formula 13.5 ml**essie**£6.23**4.2★**▲ 85%**](https://www.amazon.co.uk/dp/B00A3B2UOA) [**Essie Original Nail Polish: 848 Set The Tiki Bar High Vibrant Purple Nail Polish Full Coverage Gloss Finish Salon Quality Colour 13.5ml**essie**£4.63**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B0B3SF5W5D)
**~~View all trending →~~**
## **What buyers say about nail polish sets non gel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Beautiful colour”*
**Gifting Purpose**13%
*“Great gift”*
**Value For Money**13%
*“Decent price”*
**Quality-Overall**10%
*“they do seem well made”*
**Ease Of Application**3%
*“Smooth application”*
**Ease Of Use**3%
*“Easy to use”*
**Durability**3%
*“Quite durable”*
**Brightness/Shine/Glow**3%
*“Very shine”*
**Smell**2%
*“No chemical smell”*
**Coverage**2%
*“Good coverage”*
### **What buyers complain about **
**Color**13%
*“Not the colors shown”*
**Quality-Overall**13%
*“Bad quality”*
**Durability**8%
*“Not the most durable option”*
**Size-Overall**6%
*“Not fit for purpose”*
**Moist/Dry**5%
*“Not the best dont really dry”*
**Paint Quality**4%
*“It's more like paint than anything else”*
**Strength**4%
*“But they are also flimsy”*
**Thickness**3%
*“very thin needs a couple of layers”*
**Advertised Vs Actual Product**3%
*“Looks nothing like photos”*
**Value For Money**3%
*“Waste of money”*
### **Top return reasons **
**Color**27%
**Quality-Overall**12%
**Size-Overall**9%
**Value For Money**6%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Moist/Dry**5%
**Paint Quality**4%
**Leak-Proof**4%
**Durability**3%
## **Common questions**
- **Is nail polish sets non gel profitable to sell on Amazon United Kingdom?**
- The niche generates £20K/yr across 61 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the nail polish sets non gel niche?**
- 23 brands and 158 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in nail polish sets non gel?**
- Top complaints mined from reviews: Color, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for nail polish sets non gel peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
- **What does it cost to enter the nail polish sets non gel niche?**
- Listings span £3.07–£27.85; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 4,608 reviews — the moat a new listing must climb.
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