---
title: "Nail Polish Remover — £577K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nail-polish-remover"
last_updated: "2026-08-09T20:44:28.057Z"
locale: en
meta:
description: "Niche score 51/100 · £577K/yr market · 815K searches/yr. Prices mostly outside the sweet spot ($1.31–$7.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £577K/yr market · 815K searches/yr. Prices mostly outside the sweet spot ($1.31–$7.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nail Polish Remover — £577K/yr Amazon UK Niche (2026) - Flapen"
---
# **nail polish remover**
**Worth a look**
Shows searches that convert (21.1% search→purchase), but prices mostly outside the sweet spot ($1.31–$7.21) keeps it on the watch list.
Market size 63Growth 62Conversion 100Competition 21Returns 99Price range 0Avg price 9Brand share 24Review moat 22Quality gap 48
**Conversion**
**Incredible****21.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£577K**
£577K/yr · 815K searches
**Growth**
**Good****+39.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****9,855.93**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£3.36**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.31–£7.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, nail polish remover is a £577K/yr Amazon United Kingdom market (815K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nail polish remover market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£504K–£672K**
- units × avg price
- **Conversion rate**
- **21.1%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**37**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**7%**
- Cutex52% - Truyu25% - NAIL HQ6% - Collection4% - Glamonade3% - Nailoid3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.0% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/nail-polish-remover/trend)
## **Top nail polish remover search terms**
- **nail polish remover**477K/yr+45.7%16.9% conv. - **nail varnish remover**231K/yr+34.6%21.8% conv. - **acetone free nail polish remover**25K/yr+22.6%13.0% conv. - **cutex nail varnish remover**20K/yr+18.0%15.7% conv. - **nail polish remover acetone free**13K/yr+2.0%13.7% conv. - **nail vanish remover**9K/yr+43.2%19.2% conv. - **non acetone nail polish remover**9K/yr+27.3%13.0% conv. - **cutex ultra powerful nail polish remover**6K/yr+65.4%4.8% conv. - **cutex**8K/yr+3.4%6.0% conv. - **nail varnish remover acetone free**6K/yr+31.8%16.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/nail-polish-remover/search-terms)
## **Top nail polish remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£58K20%£115K30%£173K40%£231K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Revlon Cutex Moisture-Rich Nail Polish Remover**Cutex**£2.44**4.7★4,388 rev](https://www.amazon.co.uk/dp/B076631ZSK) [2**TRUYU Nail Polish Remover**Truyu**£1.31**4.1★507 rev](https://www.amazon.co.uk/dp/B0DP5DKTL5) [3**Revlon Cutex Non-Acetone Nail Polish Remover (Packaging may vary)**Cutex**£2.51**4.5★4,379 rev](https://www.amazon.co.uk/dp/B07675M6QX) [4**Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml**Cutex**£2.54**4.6★808 rev](https://www.amazon.co.uk/dp/B084G769VM) [5**Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy**NAIL HQ**£2.92**4.4★5,166 rev](https://www.amazon.co.uk/dp/B0CCVTRD74)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glamonade Acetone Ultra-Powerful Nail Polish Remover: Professional Soak off Gel Nail Polish Remover Enriched with Natural Grape Seed Oil Acrylic Nail Glue Dip Powder for Home Salon 8 Fl Oz**Glamonade**£7.21**332 rev1y ago](https://www.amazon.co.uk/dp/B0F2447DGT) [**TRUYU Nail Polish Remover**Truyu**£1.31**507 rev1y ago](https://www.amazon.co.uk/dp/B0DP5DKTL5) [**Nail HQ 100% Acetone Nail Polish Remover - 150ml - Express & Easy**NAIL HQ**£2.92**5,166 rev2y ago](https://www.amazon.co.uk/dp/B0CCVTRD74) [**Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40**Nailoid**£3.33**53 rev5y ago](https://www.amazon.co.uk/dp/B08HBW3QZL) [**Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml**Cutex**£2.54**808 rev6y ago](https://www.amazon.co.uk/dp/B084G769VM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cutex Ultra-Caring Non-Acetone Nail Polish Remover 200ml**Cutex**£2.54**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B084G769VM) [**TRUYU Nail Polish Remover**Truyu**£1.31**4.1★**▲ 68%**](https://www.amazon.co.uk/dp/B0DP5DKTL5) [**Cutex Strength-Shield Nail Polish Remover**Cutex**£3.24**4.7★**▲ 66%**](https://www.amazon.co.uk/dp/B06XB43LPM) [**Nailoid Nail Polish REMOVER PADS | Acetone-Free Wipes with Nourishing Oils | Quick Gentle Effective & Moisturising Nail Varnish Removal | Travel-Friendly | Pack of 40**Nailoid**£3.33**4.5★**▲ 51%**](https://www.amazon.co.uk/dp/B08HBW3QZL) [**Mylee 100% Pure Acetone (300ml) - Gel Nail Polish Remover Maximum Strength Professional Soak-Off for UV/LED Acrylics Nail Tips & Glue - Made in the UK**MYLEE**£6.69**4.5★**— 9%**](https://www.amazon.co.uk/dp/B0182QCU7E)
**~~View all trending →~~**
## **What buyers say about nail polish remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**16%
*“Work effectively”*
**Quality-Overall**15%
*“As soon as I began to use the remover I noticed the improvement in quality compared to the solution I normally use”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Value For Money**12%
*“Good for the price”*
**Ease Of Cleaning**12%
*“Excellent nail polish remover pads, no mess and one pad enough for all nails”*
**Ease Of Use**8%
*“Easy to use”*
**Smell**6%
*“It has a vague coconut smell that makes it much more pleasent”*
**Stitch/Finish/Polish**3%
*“Excellent - takes polish off smoothly and easily”*
**Moist/Dry**2%
*“Affordable and no drying issues after use”*
**Soft Feel**2%
*“doesn't feel harsh”*
### **What buyers complain about **
**Functionality-Overall**21%
*“Did not work”*
**Value For Money**9%
*“Waste of money”*
**Ease Of Cleaning**9%
*“needs a lot rubbing”*
**Quality-Overall**8%
*“Pure Trash and waste of money”*
**Moist/Dry**7%
*“but dry out very quickly”*
**Ease Of Use**5%
*“Difficult to get you thumb in”*
**Smell**3%
*“doesnt smell particularly nice”*
**Paint Quality**3%
*“Does not take nail paint off”*
**Advertised Vs Actual Product**3%
*“Doesn't do what it claims”*
**Size-Overall**3%
*“The size is big too”*
### **Top return reasons **
**Functionality-Overall**45%
**Leak-Proof**18%
**Value For Money**8%
**Advertised Vs Actual Product**6%
**Size-Overall**5%
**Quality-Overall**4%
**Moist/Dry**2%
**Product Condition**2%
**Dilute/Watery**1%
**Smell**1%
## **Common questions**
- **Is nail polish remover profitable to sell on Amazon United Kingdom?**
- The niche generates £577K/yr across 14 tracked products. 90-day search growth is +39.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the nail polish remover niche?**
- 9 brands and 37 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in nail polish remover?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for nail polish remover peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nail polish remover niche?**
- Listings span £1.31–£7.21; the average listing price is £3.36 (sweet spot $15–$100). The average incumbent carries 9,856 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)