---
title: "Search terms — nail polish pens - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nail-polish-pens/search-terms"
last_updated: "2026-08-10T13:20:11.137Z"
locale: en
meta:
  description: "Niche score 63/100 · £228K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · £228K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — nail polish pens - Flapen"
---

# **nail polish pens**

**Worth a look**

Shows beatable incumbent ratings (2.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 43Growth 29Conversion 28Competition 84Returns 96Price range 59Avg price 25Brand share 93Review moat 74Quality gap 100

**Quality gap**

**Incredible****2.7★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Review moat**

**Good****555.19**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.99–£31.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£228K**

£228K/yr · 1.1M searches

**Growth**

**Okay****+3.0%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.3%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£9.04**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

## Search terms