---
title: "Trend — nail gems - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/nail-gems/trend"
last_updated: "2026-08-10T08:32:44.658Z"
locale: en
meta:
  description: "Niche score 56/100 · £205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — nail gems - Flapen"
---

# **nail gems**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 29Conversion 54Competition 81Returns 99Price range 0Avg price 17Brand share 88Review moat 69Quality gap 52

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Review moat**

**Good****751.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£205K**

£205K/yr · 771K searches

**Growth**

**Okay****+3.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£6.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.97–£12.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend