---
title: "Muscle Relaxant — £221K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/muscle-relaxant"
last_updated: "2026-08-09T17:03:13.492Z"
locale: en
meta:
description: "Niche score 37/100 · £221K/yr market · 98K searches/yr · £12.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £221K/yr market · 98K searches/yr · £12.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muscle Relaxant — £221K/yr Amazon UK Niche (2026) - Flapen"
---
# **muscle relaxant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 11Conversion 99Competition 3Returns 100Price range 43Avg price 54Brand share 0Review moat 36Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.43**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.93–£23.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£221K**
£221K/yr · 98K searches
**Review moat**
**Okay****2,936.83**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, muscle relaxant is a £221K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muscle relaxant market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£186K–£249K**
- units × avg price
- **Conversion rate**
- **18.3%**
- **Avg BSR**
- **#493**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Deep Heat75% - Tiger Balm21% - AHASON'S4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
18K13KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, Jun, Jul · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/muscle-relaxant/trend)
## **Top muscle relaxant search terms**
- **deep heat roll on**59K/yr-33.1%20.0% conv. - **muscle relaxant**16K/yr-17.0%1.7% conv. - **tiger balm muscle and tension lotion**7K/yr+23.5%18.6% conv. - **roll on deep heat**5K/yr-36.0%23.1% conv. - **muscle relaxer**3K/yr+1.6%0.9% conv. - **tiger balm lotion**4K/yr-28.7%11.2% conv. - **tiger balm roll on**2K/yr-34.6%15.2% conv. - **deep heat roll on 3 pack**3K/yr-60.5%13.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/muscle-relaxant/search-terms)
## **Top muscle relaxant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£44K40%£89K60%£133K80%£177K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)**Deep Heat**£3.93**4.5★6,036 rev](https://www.amazon.co.uk/dp/B015N2JOFG) [2**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**4.4★2,383 rev](https://www.amazon.co.uk/dp/B09P46SRJL) [3**THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£13.67**4.7★3,060 rev](https://www.amazon.co.uk/dp/B06XNKXG1W) [4**SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£23.45**4.7★3,060 rev](https://www.amazon.co.uk/dp/B071K8NLVH) [5**2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)**Deep Heat**£8.63**4.7★3,060 rev](https://www.amazon.co.uk/dp/B07DVQHX44)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Orginal Deap Heat Muscle Massage Roll on Lotion Pack of 3**AHASON'S**£18.35**22 rev1y ago](https://www.amazon.co.uk/dp/B0DY53YVFS) [**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**2,383 rev4y ago](https://www.amazon.co.uk/dp/B09P46SRJL) [**2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)**Deep Heat**£8.63**3,060 rev7y ago](https://www.amazon.co.uk/dp/B07DVQHX44) [**SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£23.45**3,060 rev9y ago](https://www.amazon.co.uk/dp/B071K8NLVH) [**THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£13.67**3,060 rev10y ago](https://www.amazon.co.uk/dp/B06XNKXG1W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THREE PACKS of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£13.67**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B06XNKXG1W) [**SIX Packs of Deep Heat Muscle Massage Roll-On Lotion 50ml**Deep Heat**£23.45**4.7★**— 4%**](https://www.amazon.co.uk/dp/B071K8NLVH) [**Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles**Tiger Balm**£6.55**4.4★**— 2%**](https://www.amazon.co.uk/dp/B09P46SRJL) [**Deep Heat Muscle Massage Roll-on Lotion Ease Tight Muscles 50ml (Pack of 1)**Deep Heat**£3.93**4.5★**— 1%**](https://www.amazon.co.uk/dp/B015N2JOFG) [**2 x Deep Heat Muscle Massage Roll-on Lotion (Herbal Fragrance)**Deep Heat**£8.63**4.7★**▼ 17%**](https://www.amazon.co.uk/dp/B07DVQHX44)
**~~View all trending →~~**
## **What buyers say about muscle relaxant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Brilliant quality”*
**Joint Pain**10%
*“Really helps with joint issues”*
**Ease Of Application**10%
*“Easy to apply”*
**Ease Of Use**10%
*“Easy to Use”*
**Muscle Pain Relief**10%
*“effective for muscle stiffness”*
**Efficiency**7%
*“Works well”*
**Value For Money**6%
*“Brilliant value for money”*
**Advertised Vs Actual Product**5%
*“Exactly what you'd expect”*
**Ease Of Cleaning**4%
*“Ease of use, no mess”*
**Heating Element**2%
*“Warming stimulation and relaxation”*
### **What buyers complain about **
**Smell**12%
*“on further investigation does not actually smell of Deep Heat”*
**Pain Relief-Overall**8%
*“Did not find this very helpful did not alleviate pain”*
**Dilute/Watery**8%
*“it like water so end up covered in it”*
**Allergies**8%
*“This has caused major skin irritation”*
**Functionality-Overall**8%
*“No work”*
**Heating**8%
*“the heat is unbearable”*
**Ease Of Use**5%
*“Very hard to squeeze”*
**Quality-Overall**5%
*“Not as good as the balm”*
**Washability**4%
*“please wash the product off before bathing as in a hot bath it continues too burn well it did with me”*
**Instructions/User Manual/Troubleshooting**3%
*“Nothing its good follow the instructions”*
### **Top return reasons **
**Leak-Proof**36%
**Smell**21%
**Functionality-Overall**11%
**Advertised Vs Actual Product**11%
**Quality-Overall**8%
**Value For Money**8%
**Compatibility-Overall**3%
**Heating**3%
**Product Condition**1%
## **Common questions**
- **Is muscle relaxant profitable to sell on Amazon United Kingdom?**
- The niche generates £221K/yr across 6 tracked products. 90-day search growth is -28.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the muscle relaxant niche?**
- 3 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in muscle relaxant?**
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Dilute/Watery. The return rate is 0.1%.
- **When does demand for muscle relaxant peak?**
- Demand peaks in Mar–Apr–Jun–Jul; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the muscle relaxant niche?**
- Listings span £3.93–£23.45; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 2,937 reviews — the moat a new listing must climb.
## **Related niches in Beauty**
- 68 [**cellulite massager**](https://flapen.com/research/uk/beauty/cellulite-massager)£199K/yr+31.0%**Worth a look**- 68 [**anti chafing stick**](https://flapen.com/research/uk/beauty/anti-chafing-stick)£446K/yr+174.2%**Worth a look**- 68 [**mens aftershave**](https://flapen.com/research/uk/beauty/mens-aftershave)£5.0M/yr+20.0%**Launch it**- 68 [**face gems**](https://flapen.com/research/uk/beauty/face-gems)£156K/yr+184.1%**Worth a look**- 68 [**england face paint**](https://flapen.com/research/uk/beauty/england-face-paint)£20K/yr>1,000%**Worth a look**- 68 [**primus aged garlic**](https://flapen.com/research/uk/beauty/primus-aged-garlic)£18K/yr+144.2%**Worth a look**[**All Beauty niches **](https://flapen.com/research/uk/beauty)