---
title: "Muk — £81K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/muk"
last_updated: "2026-08-06T21:51:29.723Z"
locale: en
meta:
description: "Niche score 45/100 · £81K/yr market · 55K searches/yr · £14.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £81K/yr market · 55K searches/yr · £14.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muk — £81K/yr Amazon UK Niche (2026) - Flapen"
---
# **muk**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 20Conversion 88Competition 49Returns 100Price range 60Avg price 70Brand share 0Review moat 82Quality gap 27
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****353.9**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.41**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£10.60–£21.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£81K**
£81K/yr · 55K searches
**Growth**
**Bad****-10.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, muk is a £81K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muk market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£86K–£115K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**0%**
- MUK.100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/muk/trend)
## **Top muk search terms**
- **muk hair products**32K/yr-13.7%9.7% conv. - **muk**15K/yr-0.6%14.5% conv. - **mr muk**4K/yr-13.2%4.0% conv. - **muk hair wax**4K/yr-21.4%16.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/muk/search-terms)
## **Top muk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filthy Muk Gritty Finish Firm Hold Paste 95 g**MUK.**£12.72**4.6★822 rev](https://www.amazon.co.uk/dp/B00BU7P3JA) [2**MUK Hard Styling Mud (95g)**MUK.**£12.68**4.7★1,118 rev](https://www.amazon.co.uk/dp/B003ZZKOWG) [3**Dry Muk Styling Paste 95 g**MUK.**£12.48**4.5★650 rev](https://www.amazon.co.uk/dp/B0091U0SQQ) [4**MUK Raw Styling Mud (95g)**MUK.**£12.51**4.7★350 rev](https://www.amazon.co.uk/dp/B00BU7N6J4) [5**MUK Hard Styling Mud (50g)**MUK.**£10.79**4.6★280 rev](https://www.amazon.co.uk/dp/B00778EMKW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MUK Slick Hair Pomade (95g)**MUK.**£12.53**304 rev5y ago](https://www.amazon.co.uk/dp/B00ITSX47Q) [**Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)**MUK.**£17.97**124 rev8y ago](https://www.amazon.co.uk/dp/B079Y5NKZ5) [**Vivid Muk Colour Lock Care Duo - Shampoo & Conditioner**MUK.**£18.02**64 rev9y ago](https://www.amazon.co.uk/dp/B06XNPZBVG) [**Filthy Muk Styling Paste Triple Pack 3x 50g - Revised Packaging**MUK.**£18.21**32 rev10y ago](https://www.amazon.co.uk/dp/B01N0B5QH5) [**Filthy Muk Twin Pack - Green Apple - 2 x 95g Pack by MUK**MUK.**£21.52**42 rev10y ago](https://www.amazon.co.uk/dp/B01N3LD5LL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MUK Hard Styling Mud (50g)**MUK.**£10.79**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B00778EMKW) [**Muk Savage Muk Styling Mud 50g**MUK.**£11.37**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B01DNI0LK4) [**HEAD MUK 20 IN 1 MIRACLE TREATMENT**MUK.**£13.34**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B01DNI6BW6) [**MUK Dry Styling Paste (50g)**MUK.**£11.09**4.5★**▲ 24%**](https://www.amazon.co.uk/dp/B00BRTIPEQ) [**Deep Muk Ultra Soft Care Duo - Shampoo & Conditioner - (Revised Packaging)**MUK.**£17.97**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B079Y5NKZ5)
**~~View all trending →~~**
## **What buyers say about muk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Excellent product”*
**Smell**14%
*“As described, smells amazing ant not sticky”*
**Dosage**9%
*“Great product you only require a very small amount”*
**Texture/Consistency-Overall**9%
*“Texture very good”*
**Advertised Vs Actual Product**9%
*“Item as described”*
**Hair Styling**9%
*“Great fix for moustaches 〰️ Great product, reliable dealer”*
**Value For Money**5%
*“Great bargain”*
**Weight Light**5%
*“not too heavy”*
**Storage Capacity**5%
*“Great saving”*
### **What buyers complain about **
**Value For Money**50%
*“Poor value for money”*
## **Common questions**
- **Is muk profitable to sell on Amazon United Kingdom?**
- The niche generates £81K/yr across 20 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the muk niche?**
- 1 brands and 12 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in muk?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.0%.
- **When does demand for muk peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the muk niche?**
- Listings span £10.60–£21.52; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.
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