[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-uk-beauty-morticia-addams-wig":137},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",5777,1496729572,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1488,662299037,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358,{"amazonNicheId":138,"marketplaceFlag":139,"country":140,"category":143,"niche":144,"verdict":181,"baselines":217,"demand":222,"seasonality":498,"brandShare":511,"products":531,"feedback":588,"searchTerms":643,"related":653,"lastUpdated":166},"c52980e8-e39b-410c-b4e4-bffde6017dc4","uk",{"flag":139,"name":141,"currency":142},"United Kingdom","GBP",{"nodeId":33,"label":34,"slug":35,"href":36},{"marketSize":145,"searchVolume":146,"growth360":147,"growth90":148,"searchConversion":149,"top5ClickShare":150,"top5BrandShare":150,"avgRating":151,"avgReviewCount":152,"avgPrice":153,"priceMin":154,"priceMax":155,"productCount":156,"unitsSoldMax":157,"sponsoredPct":158,"returnRate":159,"successfulLaunches360":160,"newProducts360":161,"amazonNicheId":138,"title":162,"slug":163,"href":164,"leafCategoryName":165,"scrapedAt":166,"brandCount":156,"brandCountYearAgo":167,"sellerCount":168,"signals":169,"avgBsr":172,"pageQuality":160,"unitsSoldMin":173,"unitsSoldAvgMin":160,"unitsSoldAvgMax":174,"revenueMin":175,"revenueMax":176,"avgBrandAgeMonths":177,"avgSellerAgeDays":178,"top20ClickShare":179,"top20BrandShare":179,"primePct":179,"oosRate":180},12533,21000,1.9711,-0.3909,0.0588,0.9107,4.05,367,10.15,8.35,13.04,6,2500,0.8333,0.0576,0,2,"morticia addams wig","morticia-addams-wig","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmorticia-addams-wig","Hair Extensions, Wigs & Accessories","2026-07-20T22:38:27.491276+00:00",7,9,[170,171],"high_returns","low_review_barrier",897,2000,100,20300,25375,42,244,1,0.2108,{"score":182,"verdict":183,"components":184},28,"skip",[185,190,193,197,199,202,205,210,212,215],{"key":186,"score":187,"weight":188,"raw":189},"marketSize",3,0.15,12533.22,{"key":191,"score":192,"weight":188,"raw":148},"growth",5,{"key":194,"score":195,"weight":196,"raw":149},"conversion",66,0.1,{"key":198,"score":167,"weight":188,"raw":150},"competition",{"key":200,"score":201,"weight":196,"raw":150},"brandShare",22,{"key":203,"score":204,"weight":196,"raw":151},"qualityGap",92,{"key":206,"score":207,"weight":208,"raw":209},"reviewMoat",82,0.05,367.17,{"key":211,"score":201,"weight":196,"raw":159},"returns",{"key":213,"score":214,"weight":208,"raw":153},"avgPrice",35,{"key":216,"score":160,"weight":208,"raw":160},"priceRange",{"avgRating":218,"medianPrice":219,"medianReturnRate":220,"nichesTracked":221},4.36,12.12,0.0064,27606,{"points":223,"droppedPartialWeek":497},[224,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,297,299,302,304,306,308,311,314,317,320,322,324,327,330,333,336,338,341,343,346,348,351,354,357,359,362,364,366,369,371,373,376,379,382,385,388,391,394,397,400,403,406,409,412,414,417,420,423,426,428,431,433,436,438,440,442,444,446,448,451,454,456,459,461,464,466,468,471,473,476,478,480,482,484,486,488,490,492,495],{"week":225,"volume":195},"2024-07-21",{"week":227,"volume":228},"2024-07-28",78,{"week":230,"volume":231},"2024-08-04",44,{"week":233,"volume":234},"2024-08-11",74,{"week":236,"volume":237},"2024-08-18",97,{"week":239,"volume":240},"2024-08-25",108,{"week":242,"volume":243},"2024-09-01",122,{"week":245,"volume":246},"2024-09-08",181,{"week":248,"volume":249},"2024-09-15",306,{"week":251,"volume":252},"2024-09-22",387,{"week":254,"volume":255},"2024-09-29",697,{"week":257,"volume":258},"2024-10-06",1131,{"week":260,"volume":261},"2024-10-13",1703,{"week":263,"volume":264},"2024-10-20",2308,{"week":266,"volume":267},"2024-10-27",4286,{"week":269,"volume":270},"2024-11-03",4818,{"week":272,"volume":273},"2024-11-10",86,{"week":275,"volume":276},"2024-11-17",51,{"week":278,"volume":279},"2024-11-24",53,{"week":281,"volume":282},"2024-12-01",19,{"week":284,"volume":285},"2024-12-08",36,{"week":287,"volume":288},"2024-12-15",64,{"week":290,"volume":291},"2024-12-22",18,{"week":293,"volume":294},"2024-12-29",50,{"week":296,"volume":201},"2025-01-05",{"week":298,"volume":288},"2025-01-12",{"week":300,"volume":301},"2025-01-19",39,{"week":303,"volume":135},"2025-01-26",{"week":305,"volume":177},"2025-02-02",{"week":307,"volume":231},"2025-02-09",{"week":309,"volume":310},"2025-02-16",37,{"week":312,"volume":313},"2025-02-23",23,{"week":315,"volume":316},"2025-03-02",60,{"week":318,"volume":319},"2025-03-09",103,{"week":321,"volume":135},"2025-03-16",{"week":323,"volume":291},"2025-03-23",{"week":325,"volume":326},"2025-03-30",45,{"week":328,"volume":329},"2025-04-06",20,{"week":331,"volume":332},"2025-04-13",31,{"week":334,"volume":335},"2025-04-20",21,{"week":337,"volume":135},"2025-04-27",{"week":339,"volume":340},"2025-05-04",17,{"week":342,"volume":326},"2025-05-11",{"week":344,"volume":345},"2025-05-18",33,{"week":347,"volume":231},"2025-05-25",{"week":349,"volume":350},"2025-06-01",15,{"week":352,"volume":353},"2025-06-08",54,{"week":355,"volume":356},"2025-06-15",57,{"week":358,"volume":231},"2025-06-22",{"week":360,"volume":361},"2025-06-29",48,{"week":363,"volume":313},"2025-07-06",{"week":365,"volume":182},"2025-07-13",{"week":367,"volume":368},"2025-07-20",47,{"week":370,"volume":353},"2025-07-27",{"week":372,"volume":294},"2025-08-03",{"week":374,"volume":375},"2025-08-10",88,{"week":377,"volume":378},"2025-08-17",151,{"week":380,"volume":381},"2025-08-24",179,{"week":383,"volume":384},"2025-08-31",228,{"week":386,"volume":387},"2025-09-07",396,{"week":389,"volume":390},"2025-09-14",595,{"week":392,"volume":393},"2025-09-21",637,{"week":395,"volume":396},"2025-09-28",773,{"week":398,"volume":399},"2025-10-05",1129,{"week":401,"volume":402},"2025-10-12",1729,{"week":404,"volume":405},"2025-10-19",2720,{"week":407,"volume":408},"2025-10-26",4388,{"week":410,"volume":411},"2025-11-02",6041,{"week":413,"volume":384},"2025-11-09",{"week":415,"volume":416},"2025-11-16",101,{"week":418,"volume":419},"2025-11-23",81,{"week":421,"volume":422},"2025-11-30",67,{"week":424,"volume":425},"2025-12-07",69,{"week":427,"volume":234},"2025-12-14",{"week":429,"volume":430},"2025-12-21",40,{"week":432,"volume":234},"2025-12-28",{"week":434,"volume":435},"2026-01-04",85,{"week":437,"volume":353},"2026-01-11",{"week":439,"volume":425},"2026-01-18",{"week":441,"volume":234},"2026-01-25",{"week":443,"volume":356},"2026-02-01",{"week":445,"volume":301},"2026-02-08",{"week":447,"volume":430},"2026-02-15",{"week":449,"volume":450},"2026-02-22",29,{"week":452,"volume":453},"2026-03-01",62,{"week":455,"volume":356},"2026-03-08",{"week":457,"volume":458},"2026-03-15",32,{"week":460,"volume":156},"2026-03-22",{"week":462,"volume":463},"2026-03-29",41,{"week":465,"volume":368},"2026-04-05",{"week":467,"volume":329},"2026-04-12",{"week":469,"volume":470},"2026-04-19",46,{"week":472,"volume":329},"2026-04-26",{"week":474,"volume":475},"2026-05-03",24,{"week":477,"volume":345},"2026-05-10",{"week":479,"volume":332},"2026-05-17",{"week":481,"volume":135},"2026-05-24",{"week":483,"volume":313},"2026-05-31",{"week":485,"volume":313},"2026-06-07",{"week":487,"volume":201},"2026-06-14",{"week":489,"volume":168},"2026-06-21",{"week":491,"volume":475},"2026-06-28",{"week":493,"volume":494},"2026-07-05",52,{"week":496,"volume":340},"2026-07-12",false,[499,500,501,502,503,504,505,506,507,508,509,510],0.14461181923522595,0.10410711986610016,0.12024204969743787,0.0769924037594953,0.08182767549318341,0.0880763343490265,0.1221835972705034,0.303208732100196,1.2181909217057925,6.492133384833269,3.4296210463070254,0.13211450152353976,{"top":512,"otherBrandCount":160,"otherClickShare":160},[513,516,519,522,525,528],{"brand":514,"clickShare":515},"FDRJKN",0.3036,{"brand":517,"clickShare":518},"EUPSIIU",0.2054,{"brand":520,"clickShare":521},"Topcosplay",0.1607,{"brand":523,"clickShare":524},"Sawekin",0.125,{"brand":526,"clickShare":527},"Benaewa",0.1161,{"brand":529,"clickShare":530},"Gatwrmth",0.0893,[532,542,551,560,570,579],{"asin":533,"title":534,"brand":514,"imageUrl":535,"price":536,"rating":537,"reviews":538,"clickShare90":515,"clickShare360":539,"launchDate":540,"amazonUrl":541},"B0DB5WLC9Z","Long Black Wig for Women - Synthetic Straight Hair for Halloween Party Cosplay Anime Carnival Fancy Dress Accessories","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31nwPdDFaQL.jpg",10.79,3.9,55,0.2469,"2024-07-25","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DB5WLC9Z",{"asin":543,"title":544,"brand":517,"imageUrl":545,"price":154,"rating":546,"reviews":547,"clickShare90":518,"clickShare360":548,"launchDate":549,"amazonUrl":550},"B0CKR6BRYB","EUPSIIU Womens Long Black Straight Wig wigs for women halloween wig Long Straight Synthetic Raven Wigs for Party Cosplay Halloween Anime Carnival Fancy Dress Accessories (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31wr1TrVmUL.jpg",4.2,140,0.1253,"2023-10-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CKR6BRYB",{"asin":552,"title":553,"brand":520,"imageUrl":554,"price":155,"rating":555,"reviews":556,"clickShare90":521,"clickShare360":557,"launchDate":558,"amazonUrl":559},"B07SHLVFHQ","Topcosplay Womens Long Black Straight Wig Cosplay Wig Halloween Costume Wigs (Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31++bvP9O5L.jpg",4.3,1201,0.2984,"2019-06-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB07SHLVFHQ",{"asin":561,"title":562,"brand":523,"imageUrl":563,"price":564,"rating":565,"reviews":566,"clickShare90":524,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B09D9BHS8G","29.5 75cm Long Black Wigs for Women Long Straight Synthetic Black Wigs for Party Cosplay Halloween Anime((B-Black)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41SjdvbMsuL.jpg",8.5,4.1,796,0.3003,"2021-08-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09D9BHS8G",{"asin":571,"title":572,"brand":526,"imageUrl":573,"price":574,"rating":575,"reviews":187,"clickShare90":527,"clickShare360":576,"launchDate":577,"amazonUrl":578},"B0G2YQ4QRH","Benaewa Long Black Wig Straight Long Wig for Cosplay Party","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YWvs-YQFL.jpg",8.38,3.7,0.0042,"2025-11-19","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G2YQ4QRH",{"asin":580,"title":581,"brand":529,"imageUrl":582,"price":583,"rating":565,"reviews":584,"clickShare90":530,"clickShare360":585,"launchDate":586,"amazonUrl":587},"B0FJ8VXPBL","Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51GKmIkdipL.jpg",11.8,8,0.0248,"2025-07-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJ8VXPBL",{"love":589,"hate":606,"returnReasons":623},[590,596,601],{"topic":591,"percentOfMentions":592,"verbatims":593},"Comfort-Overall",0.5,[594,595],"it didn't get uncomfortable at all","comfortable to wear",{"topic":597,"percentOfMentions":598,"verbatims":599},"Brightness\u002FShine\u002FGlow",0.16670000000000001,[600],"INCREDIBLY shiny",{"topic":602,"percentOfMentions":598,"verbatims":603},"Quality-Overall",[604,605],"Great quality product","Its excellent quality",[607,611,615,619],{"topic":602,"percentOfMentions":608,"verbatims":609},0.25,[610],"Stringy, cheap",{"topic":612,"percentOfMentions":608,"verbatims":613},"Ease Of Use",[614],"Which isnt easy",{"topic":616,"percentOfMentions":608,"verbatims":617},"Thin",[618],"Far too thin",{"topic":620,"percentOfMentions":524,"verbatims":621},"Hair Related",[622],"just the hair has an INCREDIBLE fake hair look",[624,626,629,632,635,637,639,641],{"reason":602,"pct":625},0.375,{"reason":627,"pct":628},"Size-Overall",0.3333,{"reason":630,"pct":631},"Wig\u002FArtificial Hair Quality",0.0833,{"reason":633,"pct":634},"Advertised Vs Actual Product",0.0417,{"reason":636,"pct":634},"Compatibility-Overall",{"reason":638,"pct":634},"Stitch\u002FFinish\u002FPolish",{"reason":640,"pct":634},"Material Quality",{"reason":642,"pct":634},"Weight Heavy",[644,648],{"term":162,"volume":645,"growthQoq":646,"conversionRate":647},17048,-0.3772,0.065,{"term":649,"volume":650,"growthQoq":651,"conversionRate":652},"morticia wig",3952,-0.4213,0.0291,[654,661,666,672,677,682],{"title":655,"href":656,"score":657,"verdict":658,"marketSize":659,"growth90":660},"cellulite massager","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fcellulite-massager",68,"watch",199354.35,0.3101,{"title":662,"href":663,"score":657,"verdict":658,"marketSize":664,"growth90":665},"anti chafing stick","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fanti-chafing-stick",446298.88,1.742,{"title":667,"href":668,"score":657,"verdict":669,"marketSize":670,"growth90":671},"mens aftershave","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fmens-aftershave","launch",4994254.67,0.1999,{"title":673,"href":674,"score":657,"verdict":658,"marketSize":675,"growth90":676},"face gems","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fface-gems",155770.32,1.8406,{"title":678,"href":679,"score":657,"verdict":658,"marketSize":680,"growth90":681},"england face paint","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fengland-face-paint",19880.84,23.8723,{"title":683,"href":684,"score":657,"verdict":658,"marketSize":685,"growth90":686},"primus aged garlic","\u002Fresearch\u002Fuk\u002Fbeauty\u002Fprimus-aged-garlic",17916.43,1.4424]