---
title: "Morphe Makeup Brushes — £358K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/morphe-makeup-brushes"
last_updated: "2026-08-09T21:50:34.446Z"
locale: en
meta:
description: "Niche score 45/100 · £358K/yr market · 755K searches/yr · £10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £358K/yr market · 755K searches/yr · £10.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Morphe Makeup Brushes — £358K/yr Amazon UK Niche (2026) - Flapen"
---
# **morphe makeup brushes**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 21Conversion 53Competition 62Returns 97Price range 55Avg price 41Brand share 0Review moat 23Quality gap 30
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.57–£27.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£358K**
£358K/yr · 755K searches
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,869**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, morphe makeup brushes is a £358K/yr Amazon United Kingdom market (755K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morphe makeup brushes market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£327K–£436K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**0%**
- REAL TECHNIQUES67% - e.l.f.28% - MORPHE3% - Lamora1% - PGRODE1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/beauty/morphe-makeup-brushes/trend)
## **Top morphe makeup brushes search terms**
- **real techniques makeup brushes**335K/yr-10.4%3.9% conv. - **morphe makeup brushes**62K/yr-8.3%0.9% conv. - **real techniques**88K/yr-7.4%1.5% conv. - **elf makeup brushes**39K/yr-6.1%3.5% conv. - **elf brush**21K/yr+65.2%5.0% conv. - **elf brushes**25K/yr-2.8%3.7% conv. - **makeup brushes real techniques**29K/yr-20.8%3.2% conv. - **real techniques brush set**21K/yr-12.4%2.1% conv. - **elf foundation brush**13K/yr+1.9%9.3% conv. - **make up brushes real techniques**23K/yr-20.3%3.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/morphe-makeup-brushes/search-terms)
## **Top morphe makeup brushes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£14K8%£29K12%£43K16%£57K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REAL TECHNIQUES Au Naturale Makeup Brush Kit For Foundation Powders and Concealers Premium Quality Face Brushes 9 Piece Set Gold**REAL TECHNIQUES**£15.18**4.7★1,872 rev](https://www.amazon.co.uk/dp/B09VCKTKSR) [2**Real Techniques Everyday Essentials + Makeup Sponge Kit for foundation blush bronzer eyeshadow powder synthetic cruelty-free tools and blender for flawless looks 5 Piece Set**REAL TECHNIQUES**£9.92**4.7★55,087 rev](https://www.amazon.co.uk/dp/B07FTXBNVL) [3**Real Techniques Face Base Makeup Brush Kit For Concealer Foundation & Contour Works With Liquid Cream & Powder Products Staples For Blending & Buffing 4 Piece Set**REAL TECHNIQUES**£10.35**4.6★2,747 rev](https://www.amazon.co.uk/dp/B0BLT4LT1K) [4**Real Techniques Blends Set 10-Piece Makeup Brush Collection with Beauty Bag for Face and Eye Use with Liquid Cream or Powder Vegan Cruelty-Free Travel-Friendly Easy to Clean**REAL TECHNIQUES**£21.97**4.6★276 rev](https://www.amazon.co.uk/dp/B0F44FJ7W3) [5**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★2,177 rev](https://www.amazon.co.uk/dp/B0DMTP4XG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free**REAL TECHNIQUES**£23.32**7 rev3mo ago](https://www.amazon.co.uk/dp/B0GP1V8TH7) [**Real Techniques Full Beat Makeup Brush Set 4 Piece Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free**REAL TECHNIQUES**£19.44**91 rev6mo ago](https://www.amazon.co.uk/dp/B0G4V9M3MZ) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**662 rev7mo ago](https://www.amazon.co.uk/dp/B0G1H4677V) [**e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free**e.l.f.**£5.77**267 rev7mo ago](https://www.amazon.co.uk/dp/B0FWVJ463C) [**Real Techniques Big Blends Energy Brush + Dual-Sided Puff 6 Piece Kit for Powder Cream & Liquid Application Precision Tools for Contour Blending & Finishing Vegan & Cruelty-Free**REAL TECHNIQUES**£13.92**363 rev12mo ago](https://www.amazon.co.uk/dp/B0FJRC9W36)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Real Techniques New Nudes 2.0 All Angles Face 10 Piece Set Face & Eye Makeup Brushes Includes Makeup Sponge For Foundation Concealer Blush & Eyeshadow Cruelty-Free**REAL TECHNIQUES**£23.32**3.9★**▲ 452%**](https://www.amazon.co.uk/dp/B0GP1V8TH7) [**Real Techniques Full Beat Makeup Brush Set 4 Piece Brush Kit for Foundation Concealer Blush Contour Highlight & Powder Blending Travel Set Soft UltraPlush Bristles Cruelty-Free**REAL TECHNIQUES**£19.44**4.6★**▲ 379%**](https://www.amazon.co.uk/dp/B0G4V9M3MZ) [**e.l.f. Camo Liquid Bronzer & Contour Duo Brush Dual-Ended Face Makeup Brush For a Sun-Kissed Sculpted Complexion Synthetic Bristles Vegan & Cruelty-Free**e.l.f.**£6.04**4.7★**▲ 159%**](https://www.amazon.co.uk/dp/B0DMTP4XG8) [**e.l.f. Smooth Swipe Foundation Brush Face Makeup Brush for a Natural-Looking Finish for Liquid & Cream Formulas Vegan & Cruelty-Free**e.l.f.**£5.77**4.7★**▲ 158%**](https://www.amazon.co.uk/dp/B0FWVJ463C) [**e.l.f. Tap & Blend Concealer Brush Covers Blemishes & Dark Spots for an Airbrushed Finish with a Precision Tip Synthetic Vegan & Cruelty-Free**e.l.f.**£4.83**4.6★**▲ 126%**](https://www.amazon.co.uk/dp/B0G1H4677V)
**~~View all trending →~~**
## **What buyers say about morphe makeup brushes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**26%
*“Brilliant Brush”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**15%
*“Good price”*
**Soft Feel**12%
*“Bristles are soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**3%
*“Cleans easily”*
**Ease Of Use**3%
*“Easy to use”*
**Size-Overall**2%
*“Great size”*
**Coverage**2%
*“Good value and does a good coverage”*
**Ease Of Application**2%
*“very good application”*
### **What buyers complain about **
**Quality-Overall**17%
*“Not great quality”*
**Durability**12%
*“Fell apart”*
**Size-Overall**11%
*“as it was too big to get in all the nooks and crannies,”*
**Texture/Consistency-Overall**6%
*“not very dense”*
**Hard Feel**5%
*“It feels too hard for me”*
**Product Condition**5%
*“Came broken and used”*
**Value For Money**4%
*“Not worth the price”*
**Adhesion/Stickiness**3%
*“I accidentally got liquid on the glued part”*
**Brush Quality**3%
*“Very cheap flimsy brush”*
**Soft Feel**2%
*“However, it is not as soft as other reviews describe though so be gentle when using”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**18%
**Advertised Vs Actual Product**7%
**Brush Quality**6%
**Soft Feel**5%
**Value For Money**4%
**Functionality-Overall**3%
**Product Condition**3%
**Strength**2%
**Hard Feel**1%
## **Common questions**
- **Is morphe makeup brushes profitable to sell on Amazon United Kingdom?**
- The niche generates £358K/yr across 30 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the morphe makeup brushes niche?**
- 5 brands and 67 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in morphe makeup brushes?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.5%.
- **When does demand for morphe makeup brushes peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the morphe makeup brushes niche?**
- Listings span £4.57–£27.85; the average listing price is £10.89 (sweet spot $15–$100). The average incumbent carries 6,869 reviews — the moat a new listing must climb.
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