---
title: "Mint Shampoo — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mint-shampoo"
last_updated: "2026-08-09T18:12:42.826Z"
locale: en
meta:
description: "Niche score 39/100 · £73K/yr market · 49K searches/yr · £14.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £73K/yr market · 49K searches/yr · £14.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Shampoo — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **mint shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 25Conversion 89Competition 3Returns 100Price range 60Avg price 71Brand share 0Review moat 47Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.42–£32.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,843.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£73K**
£73K/yr · 49K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mint shampoo is a £73K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint shampoo market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **£72K–£87K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Redken75% - OGX19% - Mielle Organics3% - Aveda3%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — -0.1% search growth over the last 90 days.
5K3KPrime Day '25Spike '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/beauty/mint-shampoo/trend)
## **Top mint shampoo search terms**
- **redken amino mint shampoo**15K/yr-3.9%13.8% conv. - **mint shampoo**9K/yr+18.9%4.6% conv. - **redken mint shampoo**5K/yr-9.1%14.9% conv. - **rosemary mint shampoo**4K/yr+4.3%8.4% conv. - **redken scalp relief shampoo**4K/yr-17.5%14.0% conv. - **rosemary and mint shampoo**3K/yr+6.5%9.0% conv. - **peppermint shampoo**4K/yr-10.1%1.1% conv. - **redken amino mint**3K/yr+10.2%11.7% conv. - **redken mint**3K/yr-6.2%11.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mint-shampoo/search-terms)
## **Top mint shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£22K45%£33K60%£44K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml**Redken**£14.44**4.4★2,740 rev](https://www.amazon.co.uk/dp/B09LYWXD3Q) [2**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**4.5★841 rev](https://www.amazon.co.uk/dp/B0DLWMRY1D) [3**Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L**Redken**£32.56**4.6★132 rev](https://www.amazon.co.uk/dp/B09QGXSL92) [4**REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml**Redken**£15.80**4.6★779 rev](https://www.amazon.co.uk/dp/B08Y1D2DP8) [5**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★284 rev](https://www.amazon.co.uk/dp/B0CSYZBJTG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**841 rev1y ago](https://www.amazon.co.uk/dp/B0DLWMRY1D) [**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**284 rev1y ago](https://www.amazon.co.uk/dp/B0CSYZBJTG) [**Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L**Redken**£32.56**132 rev4y ago](https://www.amazon.co.uk/dp/B09QGXSL92) [**Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml**Redken**£14.44**2,740 rev4y ago](https://www.amazon.co.uk/dp/B09LYWXD3Q) [**REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml**Redken**£15.80**779 rev5y ago](https://www.amazon.co.uk/dp/B08Y1D2DP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**4.5★**▲ 39%**](https://www.amazon.co.uk/dp/B0DLWMRY1D) [**Aveda Rosemary Mint Purifying Shampoo | Clarifying Shampoo | Adds Shine | for Normal to Oily Hair Fine to Medium Hair Types | 97% Naturally Derived* 250ml**Aveda**£14.06**4.5★**— 3%**](https://www.amazon.co.uk/dp/B07L6SWWRV) [**REDKEN Dandruff Control Shampoo Lavender Oil Soothes Itchy & Flaky Skin Scalp Relief 250 ml**Redken**£15.80**4.6★**— 1%**](https://www.amazon.co.uk/dp/B08Y1D2DP8) [**Amino Mint Redken Oily Hair & Dry Ends Shampoo 1L**Redken**£32.56**4.6★**— 4%**](https://www.amazon.co.uk/dp/B09QGXSL92) [**Redken Amino Mint Scalp Relief Shampoo For Oily Scalps Purifying Cleanser Formulated With Amino Acids To Soothe The Scalp And Nourish Dry Lengths 300ml**Redken**£14.44**4.4★**— 6%**](https://www.amazon.co.uk/dp/B09LYWXD3Q)
**~~View all trending →~~**
## **What buyers say about mint shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“Great smell”*
**Cleansing**18%
*“Really cleans the hair”*
**Quality-Overall**11%
*“Excellent product”*
**Value For Money**6%
*“Good value for money”*
**Suitability Straight Hair**4%
*“Cleans hair”*
**Soft Feel**3%
*“Hair feels lovely”*
**Oily/Greasy**2%
*“Good for greasy hair”*
**Ease Of Cleaning**2%
*“really cleanses hair”*
**Advertised Vs Actual Product**2%
*“does what it says”*
**Hair Removal**1%
*“Really cleans the hair”*
### **What buyers complain about **
**Allergies**15%
*“Allergy warning”*
**Oily/Greasy**14%
*“I struggle with Fine greasy hair”*
**Smell**9%
*“it doesn't smell very much”*
**Moist/Dry**6%
*“didn't make it dry either”*
**Lather**4%
*“Doesnt lather very well”*
**Hair Related**4%
*“Hair is flat”*
**Ease Of Cleaning**3%
*“it just didn't feel clean”*
**Damage/Burn Hair**3%
*“During washing it made my hair clog up”*
**Value For Money**3%
*“some will say its expensive”*
**Soft Feel**2%
*“wouldnt say it leaves the hair feel in soft”*
## **Common questions**
- **Is mint shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 6 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the mint shampoo niche?**
- 4 brands and 54 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mint shampoo?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.0%.
- **When does demand for mint shampoo peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the mint shampoo niche?**
- Listings span £3.42–£32.56; the average listing price is £14.48 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.
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