---
title: "Mini Deodorant Travel Size — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mini-deodorant-travel-size"
last_updated: "2026-08-09T20:47:08.854Z"
locale: en
meta:
description: "Niche score 47/100 · £67K/yr market · 275K searches/yr · £4.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £67K/yr market · 275K searches/yr · £4.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mini Deodorant Travel Size — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **mini deodorant travel size**
**Skip it**
Prices mostly outside the sweet spot ($1.23–$15.67) — this niche doesn't clear our bar today.
Market size 17Growth 58Conversion 64Competition 54Returns 100Price range 5Avg price 12Brand share 28Review moat 54Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+33.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,345.85**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****£67K**
£67K/yr · 275K searches
**Avg price**
**Bad****£4.30**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.23–£15.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mini deodorant travel size is a £67K/yr Amazon United Kingdom market (275K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mini deodorant travel size market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£65K–£86K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**8%**
- NIVEA36% - Dove25% - Mitchum13% - NIVEA MEN8% - Wild7% - the natural DEODORANT co3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.
35K25KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/beauty/mini-deodorant-travel-size/trend)
## **Top mini deodorant travel size search terms**
- **mini deodorant**67K/yr+37.6%4.1% conv. - **travel deodorant for women**41K/yr+29.6%7.6% conv. - **travel size deodorant**31K/yr+20.0%5.0% conv. - **mini deodorant travel size**29K/yr+56.9%4.8% conv. - **travel deodorant**30K/yr+18.5%4.5% conv. - **travel size deodorant for women**11K/yr+42.7%6.6% conv. - **mini deodorant spray**9K/yr+45.7%3.1% conv. - **100ml deodorant spray women**8K/yr+32.2%3.0% conv. - **small deodorant travel size**7K/yr+36.9%6.6% conv. - **travel deodorant spray**8K/yr+10.8%3.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mini-deodorant-travel-size/search-terms)
## **Top mini deodorant travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Powder Soft Womens Antiperspirant Deodorant Cream Stick for 48 hour sweat protection and long-lasting fragrance with moisturising cream 50 ml**Dove**£1.81**4.7★1,062 rev](https://www.amazon.co.uk/dp/B0DPL4Q2W1) [2**Nivea Womens Black & White Original Deodorant/Anti-Perspirant Atomiser 35 ml**NIVEA**£4.62**4.6★166 rev](https://www.amazon.co.uk/dp/B082VVBB9J) [3**NIVEA Black & White Invisible Anti-Perspirant Spray (150ml) 72hr Anti-Sweat Womens Deodorant Spray No Stains on Black and White Clothes**NIVEA**£1.52**4.8★395 rev](https://www.amazon.co.uk/dp/B017A0LGHS) [4**Revlon Mitchum Women Triple Odor Defense 48HR Protection Deodorant Stick and Antiperspirant Pure Fresh Dermatologist Tested 41 g (Pack of 1)**Mitchum**£2.61**4.6★7,458 rev](https://www.amazon.co.uk/dp/B00KIY4JE6) [5**NIVEA MEN Black & White Original Anti-Perspirant Roll On (50ml) 72hr Anti-Sweat Roll On Deodorant for Men No Stains on Black and White Clothes**NIVEA MEN**£1.23**4.5★3,466 rev](https://www.amazon.co.uk/dp/B013XCGVF4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)**Beiersdorf**£5.29**4 rev8mo ago](https://www.amazon.co.uk/dp/B0DT7BMXDB) [**Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection**Wild**£11.98**1,665 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPBC5CB) [**NIVEA Derma Control Restore Roll On (50ml) 72H Anti-Perspirant Protection with Hyaluronic Acid and Vitamin E Hypoallergenic Deodorant for Sensitive Skin**NIVEA**£1.79**120 rev10mo ago](https://www.amazon.co.uk/dp/B0FPRFKTGP) [**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.45**62 rev1y ago](https://www.amazon.co.uk/dp/B0F99S4N9J) [**Travel Size Deodorant for Women Bundle Bag of 5 x Pearl&Beauty**HUBSIDIA**£15.00**7 rev1y ago](https://www.amazon.co.uk/dp/B0F8PPW1PV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INEOS Skin Science Deo Wipes - 15 wipes - All Day + All Night Freshness + Protection -Mandarin + Sandalwood - On-the-go Freshness - With SkinActiv Cooling Tech - Plant Powered**INEOS Hygienics**£1.45**4.4★**▲ 252%**](https://www.amazon.co.uk/dp/B0F99S4N9J) [**Nivea Men Dry Active Deodorant Spray Travel Size Deodorant with 72h Antiperspirant Protection for a Dry Skin Feeling Antibacterial Deodorant Spray without Ethyl Alcohol (35 ml)**Beiersdorf**£5.29**4.1★**▲ 152%**](https://www.amazon.co.uk/dp/B0DT7BMXDB) [**Mitchum Invisible Women 48HR Protection Roll On Deodorant & Anti-Perspirant No White Marks Alcohol Free Clear Fresh**Mitchum**£1.95**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B08ZBLQ8H3) [**NIVEA Derma Control Restore Roll On (50ml) 72H Anti-Perspirant Protection with Hyaluronic Acid and Vitamin E Hypoallergenic Deodorant for Sensitive Skin**NIVEA**£1.79**4.5★**▲ 59%**](https://www.amazon.co.uk/dp/B0FPRFKTGP) [**Wild Pack of 3 Mini Deodorants in Fresh Cotton & Sea Salt Coconut & Vanilla and Cherry Blossom - Trial Size Great for Holiday & Travel - Aluminium & Plastic Free - Long Lasting Protection**Wild**£11.98**4.0★**▲ 48%**](https://www.amazon.co.uk/dp/B0FQPBC5CB)
**~~View all trending →~~**
## **What buyers say about mini deodorant travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**41%
*“fresh scent”*
**Quality-Overall**12%
*“Excellent product”*
**Value For Money**10%
*“Excellent Value”*
**Advertised Vs Actual Product**5%
*“True to picture”*
**Moist/Dry**4%
*“dries quickly”*
**Size-Overall**4%
*“Perfect size for hand luggage on a flight”*
**Efficiency**2%
*“It works very well”*
**Allergies**2%
*“No irritation”*
**Ease Of Use**2%
*“Easy to use”*
**Durability**2%
*“And is durable”*
### **What buyers complain about **
**Smell**16%
*“No smell”*
**Allergies**9%
*“Severe irritation”*
**Moist/Dry**7%
*“arrived really dry”*
**Functionality-Overall**7%
*“there's not as effective as it used to be”*
**Quality-Overall**6%
*“not the best product”*
**Ease Of Use**5%
*“Could not be used”*
**Value For Money**5%
*“Waste of money”*
**Durability**4%
*“Broke after a few uses”*
**Stain Resistance**4%
*“It does stain”*
**Advertised Vs Actual Product**3%
*“Doesn't do what it says on the tin”*
### **Top return reasons **
**Smell**44%
**Functionality-Overall**11%
**Durability**8%
**Defective Material/Parts**8%
**Product Condition**8%
**Size-Overall**8%
**Value For Money**8%
**Water Resistance**3%
## **Common questions**
- **Is mini deodorant travel size profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mini deodorant travel size niche?**
- 11 brands and 117 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in mini deodorant travel size?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.0%.
- **When does demand for mini deodorant travel size peak?**
- Demand peaks in Aug; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the mini deodorant travel size niche?**
- Listings span £1.23–£15.67; the average listing price is £4.30 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.
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