---
title: "Mielle Shampoo — £171K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mielle-shampoo"
last_updated: "2026-08-10T08:27:09.011Z"
locale: en
meta:
description: "Niche score 50/100 · £171K/yr market · 190K searches/yr · £9.94 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £171K/yr market · 190K searches/yr · £9.94 avg price. Soft demand (-37.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mielle Shampoo — £171K/yr Amazon UK Niche (2026) - Flapen"
---
# **mielle shampoo**
**Worth a look**
Shows low returns (0.1%), but soft demand (-37.6% this quarter) keeps it on the watch list.
Market size 35Growth 6Conversion 83Competition 48Returns 99Price range 32Avg price 33Brand share 61Review moat 44Quality gap 70
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,122.38**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£171K**
£171K/yr · 190K searches
**Avg price**
**Okay****£9.94**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£3.42–£20.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-37.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mielle shampoo is a £171K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mielle shampoo market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£149K–£199K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**101**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 99%
**Open market**
**27%**
- FAITH IN NATURE31% - Mielle Organics17% - SOLUAME11% - JELMOK5% - OGX5% - SHVYOG4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/beauty/mielle-shampoo/trend)
## **Top mielle shampoo search terms**
- **rosemary shampoo**111K/yr-41.4%5.5% conv. - **mielle shampoo**18K/yr-20.6%8.5% conv. - **rosemary shampoo for hair growth**17K/yr-61.5%4.9% conv. - **faith in nature rosemary shampoo**9K/yr+14.3%13.2% conv. - **faith in nature shampoo rosemary**6K/yr+15.9%14.4% conv. - **rosemary oil shampoo**6K/yr-27.8%5.3% conv. - **faith in nature rosemary**4K/yr+18.1%5.6% conv. - **shampoo rosemary**3K/yr-14.2%9.2% conv. - **rosemary hair growth shampoo**4K/yr-44.7%4.4% conv. - **mielle shampoo and conditioner**3K/yr-9.3%4.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mielle-shampoo/search-terms)
## **Top mielle shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£34K30%£51K40%£69K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Faith In Nature Natural Rosemary Shampoo Stimulating for Normal Hair & Scalp Vegan & Cruelty Free No SLS Silciones or Parabens 400ml**FAITH IN NATURE**£4.30**4.5★13,582 rev](https://www.amazon.co.uk/dp/B0026NC4A8) [2**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★284 rev](https://www.amazon.co.uk/dp/B0CSYZBJTG) [3**Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss**SOLUAME**£10.89**3.6★36 rev](https://www.amazon.co.uk/dp/B0GJKG8547) [4**JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss**JELMOK**£10.14**4.6★67 rev](https://www.amazon.co.uk/dp/B0GK137DHL) [5**OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml**OGX**£3.42**4.5★841 rev](https://www.amazon.co.uk/dp/B0DLWMRY1D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender**Creip**£15.44**164 rev4mo ago](https://www.amazon.co.uk/dp/B0GR11M6MG) [**VLUVLA Rosemary Thickening Shampoo with Keratin 100ml*2**VLUVLA**£8.12**8 rev5mo ago](https://www.amazon.co.uk/dp/B0GMGF52VC) [**BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men**BOTANQUIL**£9.42**140 rev5mo ago](https://www.amazon.co.uk/dp/B0GL7RNMCM) [**JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss**JELMOK**£10.14**67 rev5mo ago](https://www.amazon.co.uk/dp/B0GK137DHL) [**Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss**SOLUAME**£10.89**36 rev5mo ago](https://www.amazon.co.uk/dp/B0GJKG8547)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rosemary & Batana Oil Hair Growth Shampoo: Hair Loss Shampoo for Men and Women with Biotin Sulfate & Fragrance-Free Thickening 10fl oz Wild Lavender**Creip**£15.44**4.9★**▲ 323%**](https://www.amazon.co.uk/dp/B0GR11M6MG) [**JELMOK 500ML Organic Rosemary Shampoo for Hair Growth Women & Men Natural Rosemary Hair Shampoo or Strengthening & Thickening with Hydrolyzed Keratin for Thinning Hair Hair Loss**JELMOK**£10.14**4.6★**▲ 321%**](https://www.amazon.co.uk/dp/B0GK137DHL) [**Rosemary Hair Growth Shampoo 500ml for Men & Women Strengthening & Thickening Shampoo for Oily Hair Deep Cleansing Scalp Care Strengthens Roots Fuller Softer Hair**MINYSIC**£12.40**4.4★**▲ 296%**](https://www.amazon.co.uk/dp/B0GFN5SC5Q) [**BOTANQUIL Rosemary Hair Growth Shampoo 473ml Rosemary Shampoos for Strengthening and Thickening with Herbal Essential Oils and Plant Extracts for Hair Loss for Women and Men**BOTANQUIL**£9.42**3.9★**▲ 261%**](https://www.amazon.co.uk/dp/B0GL7RNMCM) [**Rosemary Shampoo and Conditioner for Hair Growth for Women and Men Hair Thickening Shampoo Contains Hydrolyzed Keratin for Strengthening and Thickening for Fine Hair and Hair Loss**SOLUAME**£10.89**3.6★**▲ 194%**](https://www.amazon.co.uk/dp/B0GJKG8547)
**~~View all trending →~~**
## **What buyers say about mielle shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Great smell”*
**Quality-Overall**14%
*“An effective product”*
**Hair Growth**13%
*“Grow me hair”*
**Soft Feel**6%
*“My hair feels softer”*
**Cleansing**5%
*“Cleans my hair”*
**Lather**5%
*“It lathers well”*
**Value For Money**4%
*“Good value for money”*
**Thickness**2%
*“it's very thick”*
**Advertised Vs Actual Product**2%
*“does what it says”*
**Functionality-Overall**2%
*“It seems to be doing okay”*
### **What buyers complain about **
**Smell**10%
*“the fragrance is too strong”*
**Value For Money**8%
*“Not worth it”*
**Moist/Dry**7%
*“didn't make it dry either”*
**Allergies**6%
*“Allergy warning”*
**Hair Related**6%
*“Maybe my hair got even worse from this shampoo”*
**Functionality-Overall**4%
*“Doesn't work”*
**Lather**4%
*“Doesnt lather very well”*
**Thickness**3%
*“it is quite thick”*
**Size-Overall**3%
*“to small”*
**Hair Growth**3%
*“Not growing me”*
### **Top return reasons **
**Leak-Proof**24%
**Advertised Vs Actual Product**14%
**Damage/Burn Hair**6%
**Suitability Short Hair**6%
**Ingredients-Overall**6%
**Size-Overall**5%
**Value For Money**5%
**Quality-Overall**4%
**Functionality-Overall**4%
**Moist/Dry**3%
## **Common questions**
- **Is mielle shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £171K/yr across 21 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mielle shampoo niche?**
- 18 brands and 101 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in mielle shampoo?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.1%.
- **When does demand for mielle shampoo peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the mielle shampoo niche?**
- Listings span £3.42–£20.37; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.
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