---
title: "Mielle Rosemary Oil — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mielle-rosemary-oil"
last_updated: "2026-08-10T01:43:13.153Z"
locale: en
meta:
description: "Niche score 38/100 · £105K/yr market · 87K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £105K/yr market · 87K searches/yr · £9.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mielle Rosemary Oil — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **mielle rosemary oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 96Competition 3Returns 100Price range 33Avg price 26Brand share 0Review moat 6Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.57–£19.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£105K**
£105K/yr · 87K searches
**Avg price**
**Okay****£9.16**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****39,722.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mielle rosemary oil is a £105K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mielle rosemary oil market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£73K–£92K**
- units × avg price
- **Conversion rate**
- **13.3%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Mielle Organics94% - Leon Xeon6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/mielle-rosemary-oil/trend)
## **Top mielle rosemary oil search terms**
- **mielle rosemary mint scalp & hair strengthening oil**31K/yr+145.8%9.5% conv. - **mielle rosemary oil**39K/yr-89.6%8.1% conv. - **mielle organics rosemary mint scalp & hair strengthening oil**3K/yr+96.7%9.6% conv. - **mielle organics rosemary**7K/yr-50.9%2.2% conv. - **mielle hair oil**4K/yr-42.9%6.1% conv. - **rosemary oil mielle**2K/yr-27.9%15.4% conv. - **mielle rosemary oil for hair growth organic**1K/yr-95.5%8.5% conv. - **mielle organics rosemary mint scalp**176/yr+61.1%5.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mielle-rosemary-oil/search-terms)
## **Top mielle rosemary oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£21K40%£42K60%£63K80%£84K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mielle Rosemary & Mint Hair Oil with Biotin Strengthens Moisturises & Promotes Hair Growth Dry Scalp & Split Ends Treatment 59ml (Pack of 1)**Mielle Organics**£6.57**4.3★118,792 rev](https://www.amazon.co.uk/dp/B07N7PK9QK) [2**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★284 rev](https://www.amazon.co.uk/dp/B0CSYZBJTG) [3**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**4.0★10 rev](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [4**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**4.3★22 rev](https://www.amazon.co.uk/dp/B0CSWKK487) [5**Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)**Mielle Organics**£19.10**4.3★437 rev](https://www.amazon.co.uk/dp/B0BB8BFLQF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mielle Rosemary & Mint Scalp & Edge Cleansing Hair Oil - No-Rinse Scalp Cleanser for Product Build Up - Prolongs Hairstyles Between Wash Days & Encourages Longer Healthier Hair 118 ml (Pack of 1)**Mielle Organics**£7.92**118,792 rev1y ago](https://www.amazon.co.uk/dp/B0FGJRDL6W) [**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**284 rev1y ago](https://www.amazon.co.uk/dp/B0CSYZBJTG) [**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**10 rev1y ago](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**22 rev2y ago](https://www.amazon.co.uk/dp/B0CSWKK487) [**Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)**Mielle Organics**£19.10**437 rev3y ago](https://www.amazon.co.uk/dp/B0BB8BFLQF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mielle Rosemary Mint Hair Strengthening Biotin Shampoo - Moisturising Hair Shampoo for Women and Men to Gently Cleanse Repair & Protect Strands 355 ml (Pack of 1)**Mielle Organics**£6.60**4.3★**▲ 114%**](https://www.amazon.co.uk/dp/B0CSYZBJTG) [**Mielle Rosemary & Mint Light Hair Oil Split Ends & Dry Scalp Treatment - Infused with Biotin & Essential Oils for Strengthening Soothing Moisturising & Encouraging Longer Hair 59 ml (Pack of 1)**Mielle Organics**£6.71**4.0★**▲ 29%**](https://www.amazon.co.uk/dp/B0DJFVT9FZ) [**Organic Rosemary Oil for Hair Growth Pure Essential Oil for Dry Damage Hair Dandruff Scalp Treatment Hair Loss Eyelashes Eyebrows Hair Care**Leon Xeon**£8.08**4.3★**▲ 28%**](https://www.amazon.co.uk/dp/B0CSWKK487) [**Mielle/Rosemary Mint/Scalp & Hair Strengthening Oil/Healthy Hair Growth / 2 oz (59ml) / (Pack of 3)**Mielle Organics**£19.10**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B0BB8BFLQF) [**Mielle Rosemary & Mint Scalp & Edge Cleansing Hair Oil - No-Rinse Scalp Cleanser for Product Build Up - Prolongs Hairstyles Between Wash Days & Encourages Longer Healthier Hair 118 ml (Pack of 1)**Mielle Organics**£7.92**4.3★**— 6%**](https://www.amazon.co.uk/dp/B0FGJRDL6W)
**~~View all trending →~~**
## **What buyers say about mielle rosemary oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great Product”*
**Smell**20%
*“Smell is strong”*
**Suitability Straight Hair**15%
*“Cleans hair”*
**Advertised Vs Actual Product**10%
*“Exactly what I expected”*
**Hair Styling**10%
*“Wonderful, hair looks shiny and not frizzy anymore”*
**Durability**5%
*“Last long”*
**Cleansing**5%
*“it creates a clean feeling at the scalp”*
**Value For Money**5%
*“Good product worth the money”*
### **What buyers complain about **
**Moist/Dry**20%
*“Leaves my hair dry”*
**Skin Health**20%
**Dilute/Watery**10%
*“Is this watered down”*
**Oily/Greasy**10%
*“Not oil, water in a bottle”*
**Smell**10%
*“Cant smell any mint”*
**Leak-Proof**10%
*“good product however it came a bit leaked in the packaging”*
**Ingredients-Overall**10%
*“no rosemary or mint essence”*
### **Top return reasons **
**Oily/Greasy**21%
**Motor Power**21%
**Ingredients-Overall**21%
**Leak-Proof**7%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Suitability Short Hair**7%
**Moist/Dry**7%
## **Common questions**
- **Is mielle rosemary oil profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 6 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the mielle rosemary oil niche?**
- 2 brands and 34 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mielle rosemary oil?**
- Top complaints mined from reviews: Moist/Dry, Skin Health, Dilute/Watery. The return rate is 0.1%.
- **When does demand for mielle rosemary oil peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the mielle rosemary oil niche?**
- Listings span £6.57–£19.10; the average listing price is £9.16 (sweet spot $15–$100). The average incumbent carries 39,723 reviews — the moat a new listing must climb.
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