---
title: "Trend — merwave - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/merwave/trend"
last_updated: "2026-08-09T19:25:16.960Z"
locale: en
meta:
  description: "Niche score 51/100 · £153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — merwave - Flapen"
---

# **merwave**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 33Growth 66Conversion 84Competition 21Returns 99Price range 44Avg price 71Brand share 0Review moat 22Quality gap 78

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****£14.52**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+45.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£4.99–£22.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£153K**

£153K/yr · 114K searches

**Review moat**

**Bad****8,870.46**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****74%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend