---
title: "Merwave — £153K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/merwave"
last_updated: "2026-08-09T20:38:43.901Z"
locale: en
meta:
description: "Niche score 51/100 · £153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £153K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Merwave — £153K/yr Amazon UK Niche (2026) - Flapen"
---
# **merwave**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 33Growth 66Conversion 84Competition 21Returns 99Price range 44Avg price 71Brand share 0Review moat 22Quality gap 78
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.52**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+45.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.99–£22.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£153K**
£153K/yr · 114K searches
**Review moat**
**Bad****8,870.46**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, merwave is a £153K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merwave market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£116K–£145K**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#277**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- Moroccanoil65% - MERWAVE34% - CANTU1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.0% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/beauty/merwave/trend)
## **Top merwave search terms**
- **merwave**32K/yr+73.6%2.4% conv. - **merwave wavy hair products**14K/yr+62.4%2.6% conv. - **moroccanoil curl defining cream**12K/yr+110.1%16.2% conv. - **moroccan oil curl defining cream**16K/yr+28.5%17.7% conv. - **merwave wavy hair kit**17K/yr-9.4%0.7% conv. - **moroccan oil curl cream**11K/yr-25.5%17.1% conv. - **merwave hair products**6K/yr-15.9%1.3% conv. - **moroccan oil curl**4K/yr-21.2%10.2% conv. - **moroccan curl cream**2K/yr+36.5%14.2% conv. [**All search terms **](https://flapen.com/research/uk/beauty/merwave/search-terms)
## **Top merwave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£31K30%£46K40%£61K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moroccanoil Curl Defining Cream**Moroccanoil**£8.97**4.3★29,882 rev](https://www.amazon.co.uk/dp/B009PAF1WS) [2**Moroccanoil Curl Defining Cream**Moroccanoil**£22.99**4.3★29,882 rev](https://www.amazon.co.uk/dp/B003RW2K0G) [3**Moroccanoil Intense Curl Cream**Moroccanoil**£8.97**4.3★8,077 rev](https://www.amazon.co.uk/dp/B006GPL74Q) [4**MERWAVE Wave Cream for Wavy Hair | Lightweight Frizz Control & Wave Definition | Pracaxi Oil & Flaxseed | 300ml | No Silicones Sulphates or Parabens**MERWAVE**£15.62**4.2★40 rev](https://www.amazon.co.uk/dp/B0GL9MYGXR) [5**Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel**MERWAVE**£14.87**4.6★35 rev](https://www.amazon.co.uk/dp/B0GSX8VSPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel**MERWAVE**£14.87**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GSX8VSPB) [**Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml**MERWAVE**£15.21**34 rev4mo ago](https://www.amazon.co.uk/dp/B0GSWVT854) [**Merwave Wave Refresh Spray 250ml Lightweight Non Sticky Spray for Wavy Hair Reactivates Waves Between Washes Reduces Frizz and Flyaways With Glycerin Aloe Vera and Jojoba Esters Colour Safe**MERWAVE**£16.99**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GL99P8N2) [**MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens**MERWAVE**£16.95**30 rev5mo ago](https://www.amazon.co.uk/dp/B0GL99H5Z6) [**Moroccanoil Defining Cream**Moroccanoil**£9.12**29,882 rev1y ago](https://www.amazon.co.uk/dp/B0DXD6MKCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml (New Packaging)**MERWAVE**£15.97**3.6★**▲ 162%**](https://www.amazon.co.uk/dp/B0GTXD9PWN) [**Merwave - Natural Oil For Wavy Hair Reduces Frizz Creates Longer Lasting Waves - 50ml**MERWAVE**£15.42**3.6★**▲ 156%**](https://www.amazon.co.uk/dp/B09DGB5KHF) [**Merwave Cast Foam for Wavy Hair Long Lasting Hold Lightweight Silicone Free Sulphate Free Paraben Free 180ml**MERWAVE**£15.21**4.2★**▲ 139%**](https://www.amazon.co.uk/dp/B0GSWVT854) [**Merwave Protect Gel Wavy Hair Definition Frizz Control Silicone Sulphate Paraben Free Fresh Apple Scent 300ml Gel**MERWAVE**£14.87**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B0GSX8VSPB) [**MERWAVE Anti-Frizz Hair Perfume for Wavy Hair | Long-Lasting Summer Scent & Flyaway Control | Lightweight Hair Mist | 50ml | No Silicones Sulphates or Parabens**MERWAVE**£16.95**4.2★**▲ 115%**](https://www.amazon.co.uk/dp/B0GL99H5Z6)
**~~View all trending →~~**
## **What buyers say about merwave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“It smells absolutely divine”*
**Suitability Curly Hair**6%
*“naturally curly hair”*
**Quality-Overall**6%
*“Amazing quality”*
**Value For Money**6%
*“Worth it”*
**Ease Of Use**6%
*“Easy to use”*
**Suitability Wavy Hair**6%
*“Great cream ideal to give Wavy hair”*
**Weight Light**4%
*“The foam is lightweight”*
**Soft Feel**4%
*“is very soft”*
**Advertised Vs Actual Product**3%
*“Does the product work as advertised/expected: Yes”*
**Hair Styling**3%
*“It works well to give my naturally wavy hair more curl and definition”*
### **What buyers complain about **
**Value For Money**15%
*“A bit pricey”*
**Hair Related**8%
*“it just left my hair frizzy”*
**Smell**7%
*“The foam has some delicate scent”*
**Functionality-Overall**4%
*“Doesn't work”*
**Adhesion/Stickiness**3%
*“Sticky & heavy”*
**Suitability Curly Hair**2%
*“couldn't justify the expense on something that may or may not work for my fine, coloured, curly hair”*
**Suitability Wavy Hair**2%
*“Doesn't hold waves/curls”*
**Stiffness**1%
*“Made my hair feel stiff”*
**Ease Of Use**1%
*“jelly like so was sometimes difficult to get out of the bottle”*
**Texture/Consistency-Overall**1%
*“Im assuming thats because its more of a creamy consistency rather than a jelly”*
### **Top return reasons **
**Smell**18%
**Advertised Vs Actual Product**10%
**Product Condition**9%
**Size-Overall**8%
**Oily/Greasy**8%
**Suitability Short Hair**7%
**Color**5%
**Suitability Curly Hair**4%
**Defective Material/Parts**4%
**Moist/Dry**4%
## **Common questions**
- **Is merwave profitable to sell on Amazon United Kingdom?**
- The niche generates £153K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +45.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the merwave niche?**
- 3 brands and 30 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in merwave?**
- Top complaints mined from reviews: Value For Money, Hair Related, Smell. The return rate is 0.2%.
- **When does demand for merwave peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the merwave niche?**
- Listings span £4.99–£22.99; the average listing price is £14.52 (sweet spot $15–$100). The average incumbent carries 8,870 reviews — the moat a new listing must climb.
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