---
title: "Menthol Cream — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/menthol-cream"
last_updated: "2026-08-09T15:54:21.116Z"
locale: en
meta:
description: "Niche score 46/100 · £75K/yr market · 40K searches/yr · £14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £75K/yr market · 40K searches/yr · £14.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Menthol Cream — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **menthol cream**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 59Conversion 95Competition 9Returns 100Price range 58Avg price 73Brand share 7Review moat 82Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****364.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.75**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+33.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****£5.13–£28.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£75K**
£75K/yr · 40K searches
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, menthol cream is a £75K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **menthol cream market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **£74K–£89K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#445**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Dermacool66% - Pern18% - SterlingSquare5% - Aveeno4% - TriOn Pharma4% - Menthoderm3%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +33.8% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/menthol-cream/trend)
## **Top menthol cream search terms**
- **dermacool**14K/yr+26.4%13.7% conv. - **menthol cream**7K/yr+99.0%4.8% conv. - **dermacool menthol cream**7K/yr+43.0%12.8% conv. - **dermacool 2 percent cream**2K/yr+29.2%23.5% conv. - **menthol cream for itchy skin**4K/yr-10.6%7.0% conv. - **dermacool cream**4K/yr-1.6%10.3% conv. - **dermacool menthol cream 5 percent**3K/yr+15.4%11.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/menthol-cream/search-terms)
## **Top menthol cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£22K45%£34K60%£45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dermacool Plus 2% Menthol Aqueous Cream 100g**Dermacool**£7.41**4.6★812 rev](https://www.amazon.co.uk/dp/B007HKX1N4) [2**Pern Derma Cool 2 Percentage Pump Dispenser 500 ml**Pern**£22.76**4.7★114 rev](https://www.amazon.co.uk/dp/B00YCQBHY6) [3**Dermacool Menthol in Aqueous Cream Lite 0.5% 100G**Dermacool**£7.40**4.6★812 rev](https://www.amazon.co.uk/dp/B007HKWZ9U) [4**Dermacool Forte 5% Menthol Aqueous Cream 500g Cooling Relief Moisturiser for Itchy Skin Eczema & Dry Patches UK Skin Care Therapy Soothing Thick Body Lotion | SterlingSquare**SterlingSquare**£28.90**5.0★8 rev](https://www.amazon.co.uk/dp/B0FGQ5L3HM) [5**Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin**Aveeno**£5.13**4.5★1,060 rev](https://www.amazon.co.uk/dp/B00D0MYSLC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free**Menthoderm**£8.62**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GMRBBY4J) [**Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent**TriOn Pharma**£15.17**32 rev1y ago](https://www.amazon.co.uk/dp/B0F99JD859) [**Aveeno Skin Relief Soothing Lotion (1x 200ml) with Nourishing Oat and Menthol Extract Suitable For Sensitive Skin 24-Hour Hydration Clinically Proven to Moisturise and Protect Dry Irritable Skin**Aveeno**£5.13**1,060 rev11y ago](https://www.amazon.co.uk/dp/B00D0MYSLC) [**Pern Derma Cool 2 Percentage Pump Dispenser 500 ml**Pern**£22.76**114 rev11y ago](https://www.amazon.co.uk/dp/B00YCQBHY6) [**DermaCool Forte 1.0% Menthol In Aqueous Cream 500g Pump**Dermacool**£22.58**75 rev11y ago](https://www.amazon.co.uk/dp/B00UQAVXWS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Menthoderm 2% 100g Tube - Soothing Menthol Cream Anti-Itch Eczema & Psoriasis Relief Itch in Pregnancy Menopausal Hot Flush Cooling SLS Free Paraban Free**Menthoderm**£8.62**5.0★**▲ 239%**](https://www.amazon.co.uk/dp/B0GMRBBY4J) [**Dermacool Menthol in Aqueous Cream Lite 0.5% 100G**Dermacool**£7.40**4.6★**▲ 69%**](https://www.amazon.co.uk/dp/B007HKWZ9U) [**Aqueous Cream with Menthol 2% - 500g | Cooling Emollient for Softening & Soothing Skin | External Skin Cleansing Agent**TriOn Pharma**£15.17**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0F99JD859) [**Dermacool Plus 2% Menthol Aqueous Cream 100g**Dermacool**£7.41**4.6★**— 2%**](https://www.amazon.co.uk/dp/B007HKX1N4) [**Pern Derma Cool 2 Percentage Pump Dispenser 500 ml**Pern**£22.76**4.7★**— 9%**](https://www.amazon.co.uk/dp/B00YCQBHY6)
**~~View all trending →~~**
## **What buyers say about menthol cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Itch Relief**28%
*“It certainly helped my itching problem”*
**Quality-Overall**15%
*“Excellent quality cream”*
**Allergies**13%
*“Great for stopping itching”*
**Moist/Dry**6%
*“Great really moisturising”*
**Soothing Effect**5%
*“Soothing cream for any irritated skin”*
**Warmth**5%
*“Great cooling feeling”*
**Suitability Dry Skin**5%
*“good for dry skin so good”*
**Value For Money**5%
*“Good value for money”*
**Muscle Pain Relief**4%
*“Cooling/soothing for aching muscles”*
**De-Grease**2%
*“Not greasy, smells lovely of menthol”*
### **What buyers complain about **
**Dosage**17%
*“Nearly a Tenner for 100ml is a bit too much in my opinion”*
**Value For Money**17%
*“a bit pricy”*
**Warmth**13%
*“Only feels warm for a short while”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Defective Material/Parts**13%
**Strength**13%
**Functionality-Overall**13%
**Ease Of Use**13%
**Motor Power**13%
**Value For Money**6%
**Dispensing Mechanism**6%
## **Common questions**
- **Is menthol cream profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the menthol cream niche?**
- 6 brands and 33 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in menthol cream?**
- Top complaints mined from reviews: Dosage, Value For Money, Warmth. The return rate is 0.0%.
- **When does demand for menthol cream peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the menthol cream niche?**
- Listings span £5.13–£28.90; the average listing price is £14.75 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.
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