---
title: "Search terms — mens skincare - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-skincare/search-terms"
last_updated: "2026-08-09T19:41:46.732Z"
locale: en
meta:
  description: "Niche score 51/100 · £192K/yr market · 556K searches/yr · £13.67 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £192K/yr market · 556K searches/yr · £13.67 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens skincare - Flapen"
---

# **mens skincare**

**Worth a look**

Shows low returns (0.2%), but soft demand (-4.5% this quarter) keeps it on the watch list.

Market size 38Growth 23Conversion 32Competition 71Returns 99Price range 67Avg price 64Brand share 65Review moat 24Quality gap 35

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£5.07–£34.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£13.67**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£192K**

£192K/yr · 556K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,983.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

## Search terms