---
title: "Products — mens shampoo - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-shampoo/products"
last_updated: "2026-07-21T07:09:17.588Z"
locale: en
meta:
  description: "mens shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "mens shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — mens shampoo - Flapen"
---

# **mens shampoo**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 28Conversion 84Competition 77Returns 100Price range 30Avg price 22Brand share 57Review moat 34Quality gap 45

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****£468K**

£468K/yr · 648K searches

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,074.93**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£1.88–£20.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.81**

avg listing price — sweet spot $15–$100