---
title: "mens shampoo — £468K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-shampoo"
last_updated: "2026-07-20T18:43:17.422Z"
locale: en
meta:
description: "mens shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "mens shampoo shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "mens shampoo — £468K/yr Amazon United Kingdom Niche, Score 57/100 - Flapen"
---
# **mens shampoo**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 58Growth 28Conversion 84Competition 77Returns 100Price range 30Avg price 22Brand share 57Review moat 34Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Market size**
**Good****£468K**
£468K/yr · 648K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,074.93**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£1.88–£20.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.81**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens shampoo is a £468K/yr Amazon United Kingdom market (648K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **£391K–£469K**
- units × avg price
- **Launch success**
- **—**
- 1 of 3 new (360d)
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#226**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **71%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **157 days**
## **Competition**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**191**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**24%**
- ManCave40% - Bulldog Skincare for Men13% - by Amazon6% - TIGI6% - TRESemmé5% - Head & Shoulders5%
## **Demand**
Weekly Amazon search volume, last 48 weeks — +2.6% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-shampoo/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£14K6%£28K9%£42K12%£56K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 45 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulldog Skincare - Original Shampoo 300ml - Shampoo for Men - For All Hair Types**Bulldog Skincare for Men**£3.79**4.6★569 rev](https://www.amazon.co.uk/dp/B08WQDSFM2) [2**ManCave Caffeine Shampoo for Men Support and Encourage Healthy Hair Growth with Caffeine Panthenol and Vitamin E Sulphate Free Natural Vegan Cruelty Free 500 ml**ManCave**£9.99**4.5★1,833 rev](https://www.amazon.co.uk/dp/B07VHKW614) [3**ManCave Scalp Care Shampoo for Men DHT Blocker Encourages Hair Growth and Dandruff Control Contains Saw Palmetto Panthenol and Betaine Sulphate Free Natural Vegan Cruelty Free 350 ml**ManCave**£5.82**4.3★493 rev](https://www.amazon.co.uk/dp/B09V3FXHNX) [4**ManCave Caffeine Shampoo for Men 200 ml Shampoo Natural Vegan Eco-Conscious Cruelty-Free for Healthy Hair Growth with Caffeine Panthenol and Vitamin E Shampoo for Men**ManCave**£3.85**4.4★2,518 rev](https://www.amazon.co.uk/dp/B00GNH3088) [5**by Amazon Mens Caffeine Shampoo 2 x 400 ml**by Amazon**£2.88**4.3★1,036 rev](https://www.amazon.co.uk/dp/B0CZP8JJMG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK**ManCave**£7.32**65 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJTYLBX) [**ManCave Nourishing 2-in-1 Shampoo 200ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and Conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK**ManCave**£5.07**65 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJR18GQ) [**ManCave Oud Wood Shower Gel 500ml Premium Oud Patchouli Leather Scent Moisturising & Cleansing Body Wash for Men Sulphate Free Vegan Paraben Free Cruelty Free Natural Ingredients**ManCave**£7.60**116 rev10mo ago](https://www.amazon.co.uk/dp/B0FQJXTPJB) [**Slick Gorilla Daily 2 in 1 Hair Shampoo and Conditioner for Men Lightly Scented Mens Shampoo & Conditioner Set Cleans Hydrates and Strengthens Hair Products Vegan 200 ml**Slick Gorilla**£8.02**116 rev1y ago](https://www.amazon.co.uk/dp/B0DYJV6VTQ) [**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.64**1,040 rev1y ago](https://www.amazon.co.uk/dp/B0B5YC2DQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump**L’Oréal Paris men expert**£4.59**4.8★**▲ 212%**](https://www.amazon.co.uk/dp/B0CQ2ZJMP5) [**Native Coconut & Vanilla Moisturizing Shampoo Contains Naturally Derived Ingredients - All Hair Types Color & Treated Fine to Dry Damaged Sulphate Free Silicone Free & Dye Free (487 ml)**Native**£10.64**4.2★**▲ 188%**](https://www.amazon.co.uk/dp/B0B5YC2DQW) [**ManCave Nourishing 2-in-1 Shampoo 500ml Strengthens & Hydrates Hair Argan Oil & Oat Peptides Fights against Dandruff and conditions scalp Gentle Cleanse with Panthenol Shea Butter Made in UK**ManCave**£7.32**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B0FQJTYLBX) [**ManCave Hyaluronic Acid and Caffeine Anti-Aging Face Serum 50ml Formulated to reduce the Appearance of Fatigue and Enhance Damaged Skin with Caffeine and Glycogen Vegan Friendly Made in the UK**ManCave**£7.97**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B07NCXHKJG) [**Dove 2 in 1 Shampoo and Conditioner**Dove**£6.42**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B07VXGZBLG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“the fragrance is lovely”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**16%
*“Excellent value for money”*
**Hair Growth**8%
*“Less hair loss”*
**Cleansing**4%
*“clean and refreshed”*
**Soft Feel**3%
*“Leaves hair very soft”*
**Lather**3%
*“It lathers well”*
**Advertised Vs Actual Product**3%
*“As described”*
**Size-Overall**2%
*“it suits me fine”*
**Durability**2%
*“lasts well. far better life that most other products Ive used”*
### **What buyers complain about **
**Functionality-Overall**10%
*“Not effective at all”*
**Smell**9%
*“this is just weird smelling”*
**Value For Money**9%
*“So expensive”*
**Hair Related**7%
*“and lost a tremendous amount of hair”*
**Allergies**5%
*“any skin it gets on itch”*
**Moist/Dry**4%
*“Leaves skin and mouth dry”*
**Quality-Overall**3%
*“Overpriced Rubbish”*
**Suitability Colored Hair**3%
*“G. Didnt work for me at getting colour into my grey hair”*
**Color**2%
*“I looked more grey than before”*
**Oily/Greasy**2%
*“Oily”*
### **Top return reasons **
**Leak-Proof**29%
**Functionality-Overall**11%
**Motor Power**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Quality-Overall**5%
**Suitability Short Hair**4%
**Suitability Colored Hair**3%
**Ingredients-Overall**3%
**Moist/Dry**3%
## **Common questions**
- **Is mens shampoo profitable to sell on Amazon United Kingdom?**
- The niche generates £468K/yr across 45 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mens shampoo niche?**
- 19 brands and 191 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in mens shampoo?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the mens shampoo niche?**
- Listings span £1.88–£20.70; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 3,075 reviews — the moat a new listing must climb.
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