---
title: "Mens Night Cream — £114K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-night-cream"
last_updated: "2026-08-09T18:19:21.416Z"
locale: en
meta:
description: "Niche score 35/100 · £114K/yr market · 113K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £114K/yr market · 113K searches/yr · £5.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Night Cream — £114K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens night cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 17Conversion 99Competition 18Returns 100Price range 0Avg price 16Brand share 0Review moat 40Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,490.62**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£114K**
£114K/yr · 113K searches
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-15.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.58**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.16–£8.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens night cream is a £114K/yr Amazon United Kingdom market (113K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens night cream market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£112K–£140K**
- units × avg price
- **Conversion rate**
- **18.1%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**166**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- NIVEA92% - Neutrogena8% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 24 weeks — -15.9% search growth over the last 90 days.
3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-night-cream/trend)
## **Top mens night cream search terms**
- **nivea night cream**37K/yr-1.3%16.4% conv. - **nivea q10 night cream**17K/yr-25.0%19.3% conv. - **nivea night cream for women**15K/yr-26.4%16.2% conv. - **mens night cream**12K/yr-7.5%5.3% conv. - **night cream men**7K/yr-7.3%3.8% conv. - **q10 night cream**5K/yr+6.0%22.6% conv. - **neutrogena night cream**5K/yr-27.4%12.2% conv. - **nivea night face cream**3K/yr+1.9%17.6% conv. - **neutrogena hydro boost night cream**4K/yr-32.3%13.0% conv. - **nivea night cream 60 plus**4K/yr-20.0%20.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-night-cream/search-terms)
## **Top mens night cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£23K30%£34K40%£45K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NIVEA Q10 Anti-Wrinkle Power Regenerating Night Cream (50ml) Hydrating Night Face Moisturiser to Reduce Lines and Wrinkles Anti Wrinkle Face Cream for Firmer Skin in 7 Days**NIVEA**£5.40**4.6★16,762 rev](https://www.amazon.co.uk/dp/B07H1YM88L) [2**NIVEA Refreshing Night Face Cream (50ml) 24 Hour Face Moisturiser for Normal Skin Night Cream with Aloe Vera and Hyaluronic Acid for Overnight Regeneration**NIVEA**£2.16**4.6★1,436 rev](https://www.amazon.co.uk/dp/B010VH3MV0) [3**NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin**NIVEA**£6.30**4.6★3,061 rev](https://www.amazon.co.uk/dp/B081976XNX) [4**NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary**NIVEA**£5.76**4.6★1,439 rev](https://www.amazon.co.uk/dp/B08D8F6YLC) [5**NIVEA Soothing Night Cream with Panthenol (50 ml) Face Cream for Sensitive Skin with Liquorice Extract and Panthenol Regenerating Overnight Moisturiser**NIVEA**£2.54**4.5★1,736 rev](https://www.amazon.co.uk/dp/B018MJX7R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA Luminous 630 Anti Dark-Spot Night Cream (50ml) Dark-Spot Correcting Night Face Cream Revitalises Skin Complexion with Hyaluronic Acid**NIVEA**£8.74**646 rev4y ago](https://www.amazon.co.uk/dp/B09NDWMB89) [**NIVEA Q10 Anti-Wrinkle Sensitive Revitalising Night Cream (50ml) Face Cream with Pure Skin Identical Q10 and Liquorice Extract Sensitive Skin Cream**NIVEA**£5.99**865 rev5y ago](https://www.amazon.co.uk/dp/B08V7P96HF) [**NIVEA Cellular Expert Lift Anti-Age Night Cream (50ml) Anti-Wrinkle Night Cream with Pure Bakuchiol Night Face Cream Containing Hyaluronic Acid Night Cream for Women**NIVEA**£8.47**569 rev5y ago](https://www.amazon.co.uk/dp/B08RQ8LQPC) [**NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary**NIVEA**£5.76**1,439 rev5y ago](https://www.amazon.co.uk/dp/B08D8F6YLC) [**NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin**NIVEA**£6.30**3,061 rev6y ago](https://www.amazon.co.uk/dp/B081976XNX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Caring Night Face Cream (3 x 50ml) Rich Moisturiser for Sensitive & Dry Skin Nourishing Night Cream with Hyaluronic Acid and Argan Oil for 48H Moisture**NIVEA**£6.85**4.4★**▲ 37%**](https://www.amazon.co.uk/dp/B00UT9C9VA) [**NIVEA Q10 Anti-Wrinkle 60+ Extra Nourishing Night Cream (50ml) Deeply Restoring Anti Wrinkle Face Cream for Intense Hydration Boosts Collagen and Firms Skin Dry to Very Dry Skin**NIVEA**£6.30**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B081976XNX) [**NIVEA Hyaluron Cellular Filler Anti-Age Night Cream (50ml) Night Cream for Women with Hyaluronic Acid and Magnolia Extract Anti Wrinkle Moisturiser Anti-Age Face Moisturiser**NIVEA**£7.55**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B00IRAQYPK) [**NIVEA Q10 Anti-Wrinkle Energy Radiance Boost Night Cream Rich Night Cream with Vitamin C 50ml Packaging may vary**NIVEA**£5.76**4.6★**▲ 13%**](https://www.amazon.co.uk/dp/B08D8F6YLC) [**Nivea Rich Regenerating Night Cream 50 ml**NIVEA**£2.93**4.5★**— 5%**](https://www.amazon.co.uk/dp/B00ZNMSA48)
**~~View all trending →~~**
## **What buyers say about mens night cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Worth the price”*
**Moist/Dry**14%
*“Good moisturiser”*
**Quality-Overall**12%
*“Good quality”*
**Soft Feel**8%
*“skin feels soft”*
**Suitability Dry Skin**8%
*“Helping my dry skin”*
**Smell**7%
*“This has a very strong fragrance to it”*
**Suitability Combination Skin**6%
*“Good on skin”*
**Advertised Vs Actual Product**6%
*“Works as it is”*
**Absorbency**5%
*“absorbs very well”*
**Weight Light**2%
*“Feels light”*
### **What buyers complain about **
**Allergies**15%
*“I found that this really irritated my skin”*
**Oily/Greasy**12%
*“Very greasy”*
**Skin Health**9%
*“Does not mean it is bad just did not work with my skin type I think”*
**Smell**7%
*“I did not like the fragrance of it at all”*
**Sensitivity-Overall**6%
*“Not recommended to someone with sensitive skin”*
**Wrinkles**4%
*“do not expect to look wrinkle free”*
**Suitability Combination Skin**4%
*“May not be for all skin types”*
**Absorbency**3%
*“Didn't absorb”*
**Functionality-Overall**3%
*“Unfortunately this one didn't work for my skin”*
**Thickness**3%
*“The cream is thick”*
### **Top return reasons **
**Wrinkles**14%
**Product Condition**14%
**Defective Material/Parts**14%
**Contamination**14%
**Suitability Dry Skin**14%
**Water Resistance**14%
**Moist/Dry**14%
## **Common questions**
- **Is mens night cream profitable to sell on Amazon United Kingdom?**
- The niche generates £114K/yr across 13 tracked products. 90-day search growth is -15.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the mens night cream niche?**
- 2 brands and 166 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens night cream?**
- Top complaints mined from reviews: Allergies, Oily/Greasy, Skin Health. The return rate is 0.0%.
- **What does it cost to enter the mens night cream niche?**
- Listings span £2.16–£8.74; the average listing price is £5.58 (sweet spot $15–$100). The average incumbent carries 2,491 reviews — the moat a new listing must climb.
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