---
title: "Mens Moisturiser with Spf — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-moisturiser-with-spf"
last_updated: "2026-08-09T18:18:34.797Z"
locale: en
meta:
description: "Niche score 52/100 · £113K/yr market · 103K searches/yr. Prices mostly outside the sweet spot ($3.75–$15.71) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £113K/yr market · 103K searches/yr. Prices mostly outside the sweet spot ($3.75–$15.71) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Moisturiser with Spf — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens moisturiser with spf**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.75–$15.71) keeps it on the watch list.
Market size 27Growth 76Conversion 97Competition 45Returns 99Price range 6Avg price 20Brand share 29Review moat 36Quality gap 40
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+62.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,883.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£113K**
£113K/yr · 103K searches
**Avg price**
**Bad****£7.25**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£3.75–£15.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens moisturiser with spf is a £113K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens moisturiser with spf market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£109K–£145K**
- units × avg price
- **Conversion rate**
- **15.1%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**7%**
- Bulldog Skincare for Men36% - NIVEA MEN22% - ManCave18% - CeraVe6% - L’Oréal Paris men expert5% - Rockface5% - Open — no brand owns it (2 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +62.9% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-moisturiser-with-spf/trend)
## **Top mens moisturiser with spf search terms**
- **mens moisturiser face spf**18K/yr+34.6%12.2% conv. - **mens spf moisturiser face**13K/yr+95.6%10.9% conv. - **spf moisturiser for men**13K/yr+81.5%11.5% conv. - **mens moisturiser with spf**8K/yr+106.8%8.6% conv. - **mancave moisturiser**12K/yr+21.0%17.9% conv. - **bulldog spf**5K/yr+116.5%20.4% conv. - **mens spf moisturiser**6K/yr+88.2%10.2% conv. - **mens face moisturiser spf**4K/yr+102.0%11.6% conv. - **mens moisturiser spf**5K/yr+50.7%10.0% conv. - **mens spf**4K/yr+102.6%5.3% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-moisturiser-with-spf/search-terms)
## **Top mens moisturiser with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins**Bulldog Skincare for Men**£7.97**4.5★254 rev](https://www.amazon.co.uk/dp/B0F1V3T9HF) [2**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**4.4★263 rev](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2) [3**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml**Bulldog Skincare for Men**£7.73**4.6★199 rev](https://www.amazon.co.uk/dp/B0DXVVT8GQ) [4**ManCave SPF 20 Face Moisturiser for Men 100ml | Sun Protection Anti-Ageing Rosehip Oil & Vitamin E | Vegan Daily Sunscreen Moisturiser | Made in UK**ManCave**£5.86**4.4★2,251 rev](https://www.amazon.co.uk/dp/B071Z1LM36) [5**NIVEA MEN Anti-Age 2in1 Power Moisturiser (50ml) With SPF 30 Thiamidol and Hyaluronic Acid for Sun Protection Dark Spot Prevention and Younger-Looking Skin**NIVEA MEN**£9.02**4.6★747 rev](https://www.amazon.co.uk/dp/B0C342JXFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HORACE Mattifying Face Moisturizer for Men 96.6% Organic & Natural Ingredients No Silicones or Mineral Oils Moisturising Cream for All Skin Types Unscented 75 ml**HORACE**£12.30**112 rev1y ago](https://www.amazon.co.uk/dp/B0DJCBQBPJ) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins**Bulldog Skincare for Men**£7.97**254 rev1y ago](https://www.amazon.co.uk/dp/B0F1V3T9HF) [**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**263 rev1y ago](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml**Bulldog Skincare for Men**£7.73**199 rev1y ago](https://www.amazon.co.uk/dp/B0DXVVT8GQ) [**BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types**Bulldog Skincare for Men**£5.11**2,365 rev1y ago](https://www.amazon.co.uk/dp/B0DXVT6913)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA MEN Hydrocare SPF15 Moisturiser (75ml) Mens Face Cream For Dry Skin Moisturiser With SPF For UVA/UVB Protection Lightweight and Non-Greasy Formula With Aloe Vera and Provitamin B5**NIVEA**£3.75**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B008ZD42AS) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins**Bulldog Skincare for Men**£7.97**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B0F1V3T9HF) [**NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml) Moisturising Mens Face Cream Suitable For Sensitive Skin Lightweight Face Moisturiser with UV Protection Non-Greasy Formula**NIVEA MEN**£5.89**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B0DZ6ZFMJ2) [**HORACE Mattifying Face Moisturiser SPF30 for Men - Natural Hydrating Cream with UV Protection - Premature Ageing Prevention - Skincare for All Skin Types - Unscented 75 ml**HORACE**£15.71**4.2★**▲ 13%**](https://www.amazon.co.uk/dp/B0D8161LZ2) [**Rock Face Mens Moisturiser - SPF 20 Face Cream Protect from UVA and UVB Rays 100ml Energising Skincare Fast Absorbing & Non-Greasy Fresh Citrus Scent**Rockface**£4.51**4.4★**— 9%**](https://www.amazon.co.uk/dp/B0D5YCPGN9)
**~~View all trending →~~**
## **What buyers say about mens moisturiser with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**19%
*“Hydrates face”*
**Quality-Overall**16%
*“Excellent product”*
**Value For Money**11%
*“Amazing value”*
**Absorbency**6%
*“Easily absorbed”*
**Suitability Dry Skin**6%
*“Great for dry skin”*
**Soft Feel**5%
*“soft and smooth”*
**Suitability Combination Skin**4%
*“Good for sensitive skin”*
**Smell**4%
*“fragrance free”*
**Ease Of Application**3%
*“Good Application”*
**Protection**3%
*“This gave me excellent protection”*
### **What buyers complain about **
**Smell**7%
*“quite a strong smell to it”*
**Value For Money**7%
*“very overpriced”*
**Allergies**6%
*“Stung on my irritated skin”*
**Thickness**5%
*“Is slightly thicker than the L’Oréal ones.”*
**Oily/Greasy**5%
*“Very oily”*
**Suitability Dry Skin**4%
*“not moisturizing Especially if youre on any retinoids”*
**Adhesion/Stickiness**4%
*“Its ok. Sticky”*
**Size-Overall**4%
*“I didn't realise it came in this size”*
**Moist/Dry**3%
*“not moisturizing”*
**Motor Power**3%
*“the pump does not work nothing comes out”*
### **Top return reasons **
**Value For Money**11%
**Suitability Combination Skin**10%
**Functionality-Overall**9%
**Product Condition**8%
**Moist/Dry**7%
**Advertised Vs Actual Product**7%
**Oily/Greasy**5%
**Suitability Dry Skin**5%
**Quality-Overall**5%
**Size-Overall**4%
## **Common questions**
- **Is mens moisturiser with spf profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 19 tracked products. 90-day search growth is +62.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mens moisturiser with spf niche?**
- 8 brands and 123 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in mens moisturiser with spf?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.1%.
- **When does demand for mens moisturiser with spf peak?**
- Demand peaks in Apr–May; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the mens moisturiser with spf niche?**
- Listings span £3.75–£15.71; the average listing price is £7.25 (sweet spot $15–$100). The average incumbent carries 2,884 reviews — the moat a new listing must climb.
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