---
title: "Mens Lip Balm — £75K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-lip-balm"
last_updated: "2026-08-06T11:31:19.210Z"
locale: en
meta:
description: "Niche score 35/100 · £75K/yr market · 127K searches/yr · £5.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £75K/yr market · 127K searches/yr · £5.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Lip Balm — £75K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens lip balm**
**Skip it**
Prices mostly outside the sweet spot ($1.17–$15.09) — this niche doesn't clear our bar today.
Market size 19Growth 7Conversion 94Competition 22Returns 100Price range 1Avg price 14Brand share 29Review moat 23Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,125.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£75K**
£75K/yr · 127K searches
**Avg price**
**Bad****£5.03**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.17–£15.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens lip balm is a £75K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens lip balm market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **£75K–£101K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#241**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**189**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**9%**
- Neutrogena50% - Burt's Bees12% - NIVEA10% - O'Keeffe's8% - Bulldog8% - Brickell Men's Products4% - Open — no brand owns it (3 brands, 9%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — -36.1% search growth over the last 90 days.
9K7KSpike '25Black Friday '25Holiday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-lip-balm/trend)
## **Top mens lip balm search terms**
- **beeswax lip balm**24K/yr-39.4%2.8% conv. - **mens lip balm**31K/yr-24.2%7.3% conv. - **neutrogena lip balm**21K/yr-37.0%19.1% conv. - **lip balm men**22K/yr-46.6%9.1% conv. - **lip balm for men**13K/yr-28.8%6.8% conv. - **bee lip balm**6K/yr-33.8%2.5% conv. - **neutrogena lip balm stick**2K/yr-35.0%22.6% conv. - **men lip balm**6K/yr-43.8%5.5% conv. - **neutrogena lip**2K/yr-24.4%13.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-lip-balm/search-terms)
## **Top mens lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£11K30%£22K45%£34K60%£45K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection**Neutrogena**£2.34**4.6★7,268 rev](https://www.amazon.co.uk/dp/B00433ZYH4) [2**OKeeffes Lip Repair Unscented Lip Balm 4.2g For Extremely Dry Cracked Lips | All-Day Moisture with 7 Moisturising Ingredients**O'Keeffe's**£2.39**4.5★13,021 rev](https://www.amazon.co.uk/dp/B01HWIEGIO) [3**Bulldog Original Lip Balm**Bulldog**£3.58**4.3★40 rev](https://www.amazon.co.uk/dp/B0168KCAY4) [4**Burts Bees Lip Balm Duo Pack Includes Moisturising Beeswax with Peppermint & Vitamin E and Vanilla Bean 2x4.25g**Burt's Bees**£4.02**4.7★13,581 rev](https://www.amazon.co.uk/dp/B017NMJPTY) [5**NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care**NIVEA**£1.17**4.7★1,806 rev](https://www.amazon.co.uk/dp/B0CKLR95PH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend**Muiefe**£4.45**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GK63QB8T) [**Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)**Hilltop Honey**£9.93**345 rev1y ago](https://www.amazon.co.uk/dp/B0F4RBQ3HP) [**NIVEA Lip Balm Hydro Care with SPF 15 (4.8g) Hydrating Lip Balm with Shea Butter Natural Oils and Vitamins Provides 24 Hour Moisture and Protection**NIVEA**£1.17**1,549 rev2y ago](https://www.amazon.co.uk/dp/B0CKLS1Q6M) [**Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)**Neutrogena**£15.09**8,518 rev5y ago](https://www.amazon.co.uk/dp/B08JZLX4JP) [**Burts Bees Lip Balm Multipack Chapstick Lip Balms With Beeswax And Vitamin E Duo Value Pack 2x4.25g**Burt's Bees**£5.13**17,382 rev6y ago](https://www.amazon.co.uk/dp/B08CJ2SFMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2Pcs Mens Lip Balm Set Lip Balm with Vitamin E for Men Mens Lip Moisturizer for Dry Chapped Cracked Lips Hydrating & Moisturizing Lips Treatment for Daily Use Gift for Dad Husband Boyfriend**Muiefe**£4.45**4.6★**▲ 477%**](https://www.amazon.co.uk/dp/B0GK63QB8T) [**Burts Bees Lip Balm Honey Moisturising Lip Balm With Beeswax & Vitamin E 100% Natural Origin 4.25g**Burt's Bees**£2.92**4.6★**▲ 79%**](https://www.amazon.co.uk/dp/B001EK3VDS) [**Hilltop Honey - Original Beeswax Lip Balm - Moisturising - 4 pack (4x4.5g)**Hilltop Honey**£9.93**4.4★**▲ 44%**](https://www.amazon.co.uk/dp/B0F4RBQ3HP) [**Neutrogena Lipcare Stick Norwegian Formula for Dry and Chapped Lips Lip Care.4.8g (Pack of 6)**Neutrogena**£15.09**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B08JZLX4JP) [**Neutrogena Norwegian Formula SPF 20 Lip Balm (4.8g) Lipcare to Provide Immediate and Lasting Relief for Dry Chapped Lips with Sun and All Weather Protection**Neutrogena**£2.34**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B00433ZYH4)
**~~View all trending →~~**
## **What buyers say about mens lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality lip balm”*
**Value For Money**19%
*“worth the money”*
**Moist/Dry**18%
*“Good moisturiser”*
**Advertised Vs Actual Product**5%
*“Did exactly what I needed”*
**Soft Feel**4%
*“Now they stay smooth all the time”*
**Durability**3%
*“The tube is durable”*
**Smell**3%
*“It smells beautiful”*
**Efficiency**3%
*“Does the job”*
**Ease Of Use**3%
*“Very easy to use”*
**Oily/Greasy**1%
*“doesn't make them wierdly shiny or greasy and is hypoallergenic, dorsnt irritatey skin at all”*
### **What buyers complain about **
**Moist/Dry**25%
*“No moisture”*
**Size-Overall**10%
*“Tiny pot”*
**Quality-Overall**10%
*“Lower quality”*
**Value For Money**8%
*“Very expensive”*
**Smell**5%
*“It doesn't smell at all”*
**Allergies**3%
*“it became an irritant for me”*
**Texture/Consistency-Overall**2%
*“The texture is extremely sticky”*
**Durability**2%
*“Top broke first use”*
**Adhesion/Stickiness**2%
*“Not so good will stick to Nivea original”*
**Sensitivity-Overall**2%
*“Not For The Sensitive”*
### **Top return reasons **
**Size-Overall**25%
**Smell**17%
**Durability**17%
**Advertised Vs Actual Product**17%
**Moist/Dry**8%
**Defective Material/Parts**8%
**Ease Of Use**8%
## **Common questions**
- **Is mens lip balm profitable to sell on Amazon United Kingdom?**
- The niche generates £75K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (35/100).
- **How competitive is the mens lip balm niche?**
- 9 brands and 189 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in mens lip balm?**
- Top complaints mined from reviews: Moist/Dry, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the mens lip balm niche?**
- Listings span £1.17–£15.09; the average listing price is £5.03 (sweet spot $15–$100). The average incumbent carries 8,126 reviews — the moat a new listing must climb.
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