---
title: "Search terms — mens hair products - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-hair-products/search-terms"
last_updated: "2026-08-09T18:21:09.750Z"
locale: en
meta:
  description: "Niche score 40/100 · £291K/yr market · 358K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £291K/yr market · 358K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mens hair products - Flapen"
---

# **mens hair products**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 51Growth 22Conversion 87Competition 24Returns 100Price range 0Avg price 23Brand share 0Review moat 21Quality gap 52

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£291K**

£291K/yr · 358K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£8.23**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-6.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,420.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£3.62–£10.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms