---
title: "Mens Hair Products — £291K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-hair-products"
last_updated: "2026-08-09T18:20:50.306Z"
locale: en
meta:
description: "Niche score 40/100 · £291K/yr market · 358K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £291K/yr market · 358K searches/yr · £8.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Hair Products — £291K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens hair products**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 22Conversion 87Competition 24Returns 100Price range 0Avg price 23Brand share 0Review moat 21Quality gap 52
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£291K**
£291K/yr · 358K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£8.23**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,420.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.62–£10.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens hair products is a £291K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens hair products market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£247K–£329K**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#18**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- American Crew78% - Slick Gorilla12% - Got2B11% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-hair-products/trend)
## **Top mens hair products search terms**
- **american crew**84K/yr-6.6%10.3% conv. - **mens hair products**76K/yr-10.1%2.6% conv. - **american crew fiber**33K/yr-0.5%21.5% conv. - **hair products men**33K/yr+1.7%2.6% conv. - **monte hair product**9K/yr+17.7%0.5% conv. - **mens hair styling products**16K/yr+3.1%1.9% conv. - **mens hair**17K/yr-2.0%1.4% conv. - **crew hair products for men**11K/yr+8.0%14.6% conv. - **crew**12K/yr-45.2%3.2% conv. - **men hair products**8K/yr-11.6%1.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-hair-products/search-terms)
## **Top mens hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£44K30%£87K45%£131K60%£175K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Crew Fiber High Hold with Low Shine Gifts for Men for Thickening and Texture Matte Finish Hair Styling Wax for Men - 85 g**American Crew**£9.14**4.4★28,948 rev](https://www.amazon.co.uk/dp/B0007CXWC4) [2**American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 85 g**American Crew**£10.34**4.5★20,553 rev](https://www.amazon.co.uk/dp/B000KEIPC6) [3**American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g**American Crew**£10.41**4.4★6,055 rev](https://www.amazon.co.uk/dp/B07R4CNDRM) [4**Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml**Got2B**£3.62**4.6★1,163 rev](https://www.amazon.co.uk/dp/B014G3E020) [5**Slick Gorilla Hair Styling Powder for Men Texture Powder 20g**Slick Gorilla**£9.77**4.4★32,509 rev](https://www.amazon.co.uk/dp/B06XZNJWZL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Slick Gorilla Sea Salt Spray for Men 200ml Matte Texture Spray**Slick Gorilla**£10.66**3,816 rev5y ago](https://www.amazon.co.uk/dp/B08XL8P2V9) [**Slick Gorilla Lightwork Matte Hair Clay for Men Flexible Hold 70g**Slick Gorilla**£10.60**3,024 rev6y ago](https://www.amazon.co.uk/dp/B07ZVSLYKL) [**American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g**American Crew**£10.41**6,055 rev7y ago](https://www.amazon.co.uk/dp/B07R4CNDRM) [**American Crew Fiber Cream with Medium Hold & Shine for Flexibility & Control (100ml) For All Hair Types Hair Styling for Men**American Crew**£8.78**6,830 rev8y ago](https://www.amazon.co.uk/dp/B075RGHQVF) [**Slick Gorilla Hair Styling Powder for Men Texture Powder 20g**Slick Gorilla**£9.77**32,509 rev9y ago](https://www.amazon.co.uk/dp/B06XZNJWZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Schwarzkopf got2b PhenoMENal Moulding Vegan Medium Hold No Stickiness Natural Finish Silicone Free Hair Paste 100ml**Got2B**£4.13**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B014G3E4NK) [**American Crew forming Cream with Medium Hold and Shine Gifts for Men for Shape and Thickening Cream Texture for All Hair Types Hair Styling for Men - 50 g**American Crew**£6.89**4.5★**▲ 45%**](https://www.amazon.co.uk/dp/B000FZXGCE) [**Got2B Schwarzkopf got2b Beach Matt Surfer Look Matt Paste 100ml**Got2B**£3.62**4.6★**▲ 26%**](https://www.amazon.co.uk/dp/B014G3E020) [**American Crew Pomade with Medium Hold and High Shine Gifts for Men for Shape and Control Water-Based Pomade Hair Styling for Men - 85 g**American Crew**£9.80**4.3★**▲ 17%**](https://www.amazon.co.uk/dp/B000X2DMEG) [**American Crew Texturising Matte Clay with Medium Hold and Low Shine Gifts for Men for Control and Definition Non-Greasy formula Hair Styling for Men - 85 g**American Crew**£10.41**4.4★**▲ 12%**](https://www.amazon.co.uk/dp/B07R4CNDRM)
**~~View all trending →~~**
## **What buyers say about mens hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent Product”*
**Hair Styling**10%
*“holds my style very well”*
**Smell**9%
*“The scent is quite strong”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Suitability Straight Hair**7%
*“Brilliant on my sons hair”*
**Value For Money**7%
*“Fairly affordable”*
**Texture/Consistency-Overall**5%
*“Good Texture”*
**Durability**4%
*“Used for years”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“it's very effective”*
### **What buyers complain about **
**Smell**15%
*“Smells Awful”*
**Hair Related**7%
*“Very poor at holding hair in place even when you use a lot”*
**Value For Money**7%
*“Too expensive”*
**Oily/Greasy**6%
*“Bit greasy”*
**Adhesion/Stickiness**6%
*“it feels a bit more sticky”*
**Quality-Overall**4%
*“Cheap trigger”*
**Moist/Dry**4%
*“does make it slightly dry so I tend to use just a little bit”*
**Ease Of Use**3%
*“it just wasnt the easiest product to use”*
**Strength**3%
*“Ridiculously Strong”*
**Functionality-Overall**2%
*“Doesnt work”*
### **Top return reasons **
**Size-Overall**13%
**Moist/Dry**9%
**Smell**9%
**Quality-Overall**8%
**Adhesion/Stickiness**7%
**Functionality-Overall**7%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Suitability Straight Hair**4%
**Color**4%
## **Common questions**
- **Is mens hair products profitable to sell on Amazon United Kingdom?**
- The niche generates £291K/yr across 14 tracked products. 90-day search growth is -6.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mens hair products niche?**
- 3 brands and 130 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens hair products?**
- Top complaints mined from reviews: Smell, Hair Related, Value For Money. The return rate is 0.1%.
- **When does demand for mens hair products peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the mens hair products niche?**
- Listings span £3.62–£10.66; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 11,421 reviews — the moat a new listing must climb.
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