---
title: "Search terms — mens face wash - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-face-wash/search-terms"
last_updated: "2026-08-09T19:40:34.703Z"
locale: en
meta:
  description: "Niche score 55/100 · £457K/yr market · 612K searches/yr. Prices mostly outside the sweet spot ($1.85–$15.69) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £457K/yr market · 612K searches/yr. Prices mostly outside the sweet spot ($1.85–$15.69) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens face wash - Flapen"
---

# **mens face wash**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.85–$15.69) keeps it on the watch list.

Market size 58Growth 45Conversion 97Competition 77Returns 99Price range 5Avg price 13Brand share 27Review moat 23Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****£457K**

£457K/yr · 612K searches

**Growth**

**Okay****+16.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****6,962.97**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£4.83**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.85–£15.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms