---
title: "Mens Face Mask — £69K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-face-mask"
last_updated: "2026-08-09T23:33:58.997Z"
locale: en
meta:
description: "Niche score 47/100 · £69K/yr market · 118K searches/yr · £9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £69K/yr market · 118K searches/yr · £9.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Face Mask — £69K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens face mask**
**Skip it**
A small market ($69K/yr) — this niche doesn't clear our bar today.
Market size 17Growth 18Conversion 66Competition 50Returns 100Price range 45Avg price 33Brand share 70Review moat 23Quality gap 62
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.66–£25.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.97**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,875.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£69K**
£69K/yr · 118K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens face mask is a £69K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens face mask market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£80K–£100K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#356**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**103**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**32%**
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS17% - L'Oreal Paris17% - L’Oréal Paris men expert16% - 7th Heaven7% - JAXON LANE6% - ewku5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-face-mask/trend)
## **Top mens face mask search terms**
- **mens face mask**62K/yr-17.4%5.5% conv. - **men face mask**12K/yr-18.8%5.2% conv. - **face mask for men**9K/yr-2.9%4.0% conv. - **face mask men**9K/yr-8.3%5.1% conv. - **face masks for men**9K/yr-4.9%5.5% conv. - **mens face masks**10K/yr-31.7%5.0% conv. - **face masks mens**4K/yr-12.6%2.0% conv. - **face masks men**4K/yr+5.9%5.4% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-face-mask/search-terms)
## **Top mens face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£7K15%£10K20%£14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Men Expert Gift Set for Men Tissue Face Mask Multi-Pack with Re-energising Taurine 0.276 kg**L'Oreal Paris**£7.64**4.2★427 rev](https://www.amazon.co.uk/dp/B08DMLLLJB) [2**LOreal Paris Men Expert Pure Charcoal Purifying Tissue Mask 30 g**L’Oréal Paris men expert**£2.16**4.4★1,878 rev](https://www.amazon.co.uk/dp/B07KML54R3) [3**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 250 g**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**£11.85**4.4★49,167 rev](https://www.amazon.co.uk/dp/B01NCM25K7) [4**BRO MASK Premium Korean Face Mask for Men (4x1 Pack) - Anti Aging Sheet Masks w/Hydrogel Vitamin C Hydrolyzed Collagen & Hyaluronic Acid - Perfect Skin Care for Men**JAXON LANE**£18.58**4.2★1,513 rev](https://www.amazon.co.uk/dp/B07L8XY5B7) [5**7th Heaven Mens Skin Power Gift Set - Energises & Revives Skin - 3 Masks and Nose Pore Strips**7th Heaven**£5.80**4.6★136 rev](https://www.amazon.co.uk/dp/B0D8JS7NLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack**Slick Gorilla**£6.36**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GRSLP3CF) [**6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack**Cuikaan**£5.05**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GRTCRMF8) [**Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)**Nirale**£9.13**109 rev1y ago](https://www.amazon.co.uk/dp/B0FHJ2YK97) [**4PCS Mens Face Mask Set Mens Facial Care Kit Mens Hydrating Moisturizing Refreshing & Oil Control Face Masks for All Skin Types Daily Skincare for Men Face Masks Skincare Gifts for Men**ewku**£4.34**22 rev1y ago](https://www.amazon.co.uk/dp/B0FF356VNX) [**BARBER PRO HYDRATION DUO 2-in-1 Natural Bamboo Face Mask Multipack Hyaluronic Acid Anti-Ageing Vitamin-C Brightens Tones Nourishes Vegan Skincare Multi Award Winning Brand**BARBER PRO**£6.78**33 rev1y ago](https://www.amazon.co.uk/dp/B0FDB72VFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20**AirGearPro**£24.27**4.4★**▲ 337%**](https://www.amazon.co.uk/dp/B0FC1RW26D) [**Slick Gorilla Hydrating Sheet Face Masks for Men Hyaluronic Acid 3 Pack**Slick Gorilla**£6.36**0.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GRSLP3CF) [**6PCS Mens Face Mask Set Anti Aging & Hydrating Sheet Mask for Men Refreshing & Oil Control Facial Care Kit Skincare Set for Men Multipack Face Masks Skincare Moisturizing & Soothing Face Pack**Cuikaan**£5.05**5.0★**▲ 336%**](https://www.amazon.co.uk/dp/B0GRTCRMF8) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g**medicube**£11.16**4.4★**▲ 244%**](https://www.amazon.co.uk/dp/B0D1G7XF9X) [**Bio Collagen Face Mask for Deep Hydration - Anti-Ageing Overnight Face Mask for Skin Repair - Pore Minimizing and Brightening Collagen Masks (Pack of 5)**Nirale**£9.13**4.1★**▲ 121%**](https://www.amazon.co.uk/dp/B0FHJ2YK97)
**~~View all trending →~~**
## **What buyers say about mens face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**18%
*“Great for combination skin”*
**Quality-Overall**14%
*“Good quality and fair price, skin feels great and smooth after using it, my husband loves it, its his first time try the face mask, definitely order again”*
**Value For Money**12%
*“Good value”*
**Soft Feel**10%
*“feels soft”*
**Moist/Dry**8%
*“they are genuinely moisturising”*
**Suitability Dry Skin**4%
*“Whether you're dealing with dryness, stress, or simply want to improve your skincare routine, these face masks are a great addition”*
**Efficiency**4%
*“Works amazing really clears all my pours”*
**Ease Of Application**3%
*“Its easy to apply”*
**Advertised Vs Actual Product**3%
*“Does the job”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Moist/Dry**12%
*“Dried up my skin”*
**Allergies**11%
*“Allergic reaction”*
**Value For Money**8%
*“Not worth the price”*
**Quality-Overall**8%
*“Not the best”*
**Suitability Dry Skin**8%
*“Just made my skin dryer with no change to pores”*
**Strength**5%
*“Face mask is so fragile”*
**Skin Health**5%
*“its just rubbish I havent seen improvement on my skin for 3 weeks”*
**Size-Overall**5%
*“These are normal size facemasks they dont fit mens faces no different than a normal face mask”*
**Functionality-Overall**4%
*“Who has 3/4 hrs to lay there and not move, if you move it falls off”*
**Sensitivity-Overall**4%
*“also brought me out in verh hard under skin pimples so i won't be using again”*
### **Top return reasons **
**Functionality-Overall**27%
**Quality-Overall**9%
**Skin Health**6%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Color**4%
**Moist/Dry**4%
**Durability**4%
**Value For Money**4%
## **Common questions**
- **Is mens face mask profitable to sell on Amazon United Kingdom?**
- The niche generates £69K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mens face mask niche?**
- 20 brands and 103 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in mens face mask?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for mens face mask peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the mens face mask niche?**
- Listings span £1.66–£25.84; the average listing price is £9.97 (sweet spot $15–$100). The average incumbent carries 6,876 reviews — the moat a new listing must climb.
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