---
title: "Trend — mens designer deodorant spray - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-designer-deodorant-spray/trend"
last_updated: "2026-07-21T09:48:26.483Z"
locale: en
meta:
  description: "mens designer deodorant spray shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "mens designer deodorant spray shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mens designer deodorant spray - Flapen"
---

# **mens designer deodorant spray**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 56Growth 50Conversion 94Competition 69Returns 100Price range 54Avg price 46Brand share 8Review moat 50Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£423K**

£423K/yr · 311K searches

**Price range**

**Good****£2.05–£30.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+19.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,548.66**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.46**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand