---
title: "Mens Body Wash — £866K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-body-wash"
last_updated: "2026-08-06T05:28:28.805Z"
locale: en
meta:
description: "Niche score 48/100 · £866K/yr market · 1.2M searches/yr · £5.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £866K/yr market · 1.2M searches/yr · £5.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Body Wash — £866K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens body wash**
**Skip it**
Prices mostly outside the sweet spot ($2.58–$12.29) — this niche doesn't clear our bar today.
Market size 75Growth 24Conversion 96Competition 51Returns 100Price range 0Avg price 15Brand share 13Review moat 22Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£866K**
£866K/yr · 1.2M searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,199.08**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.49**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.58–£12.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mens body wash is a £866K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens body wash market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£824K–£1.1M**
- units × avg price
- **Conversion rate**
- **13.0%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**222**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**3%**
- Bulldog Skincare for Men54% - L’Oréal Paris men expert20% - NIVEA MEN13% - CeraVe4% - NIVEA4% - Rockface2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-body-wash/trend)
## **Top mens body wash search terms**
- **bulldog moisturiser for men**149K/yr+22.2%20.9% conv. - **moisturiser for men**125K/yr+35.4%7.8% conv. - **mens moisturiser face**165K/yr-11.8%9.4% conv. - **bulldog**170K/yr+7.5%6.5% conv. - **mens moisturiser**120K/yr-2.2%6.5% conv. - **mens face moisturiser**99K/yr-16.9%8.0% conv. - **mens face cream**69K/yr-0.5%6.9% conv. - **face cream men**45K/yr-18.1%6.3% conv. - **bull dog**40K/yr+16.2%6.3% conv. - **nivea men moisturiser**31K/yr+12.4%13.8% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-body-wash/search-terms)
## **Top mens body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£87K20%£173K30%£260K40%£347K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulldog Skincare Original Moisturiser for Men 100ml (Pack of 1)**Bulldog Skincare for Men**£3.28**4.6★10,567 rev](https://www.amazon.co.uk/dp/B00822YOIM) [2**LOréal Men Expert Hydra Energetic XXL Moisturiser 24H Anti-Fatigue Hydration Energises Mens Skin Fighting Signs of Fatigue with Vit C & Protein Fast-absorbing even on beards 100ml**L’Oréal Paris men expert**£7.78**4.6★20,104 rev](https://www.amazon.co.uk/dp/B08CCM3Q2T) [3**BULLDOG SKINCARE Age Defence Face Moisturiser Daily Moisturiser for Men to Help Combat Signs of Aging 100 ml**Bulldog Skincare for Men**£4.69**4.6★5,280 rev](https://www.amazon.co.uk/dp/B005UKSCU0) [4**Bulldog Skincare Sensitive Face Moisturiser for Men Fragrance Free Specially Formulated for Sensitive Skin Provides 24-Hour Hydration 100ml**Bulldog Skincare for Men**£3.48**4.6★4,198 rev](https://www.amazon.co.uk/dp/B0050G2N8Q) [5**LOréal Men Expert Hydra Energetic Anti-Fatigue Moisturiser: 24hr Hydration for Mens Skin. Combats Dryness and Dark Circles. Fast-absorbing Enriched with Vitamin C. 50ml**L’Oréal Paris men expert**£5.07**4.6★17,248 rev](https://www.amazon.co.uk/dp/B000T1VZ3G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NIVEA MEN Hydrocare Facial Moisturiser XXL (100ml) Mens Daily Face Cream Moisturiser for Men with Aloe Vera and Pro-Vitamin B5 for Dry and Sensitive Skin**NIVEA MEN**£4.72**1,447 rev9mo ago](https://www.amazon.co.uk/dp/B0FQ5HMTMC) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins**Bulldog Skincare for Men**£7.97**254 rev1y ago](https://www.amazon.co.uk/dp/B0F1V3T9HF) [**BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types**Bulldog Skincare for Men**£5.11**2,365 rev1y ago](https://www.amazon.co.uk/dp/B0DXVT6913) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml**Bulldog Skincare for Men**£7.73**199 rev1y ago](https://www.amazon.co.uk/dp/B0DXVVT8GQ) [**Bulldog Skincare - GiftSet for Men - Mens Grooming giftset - Original Skincare Kit - It includes Original Face Moisturiser Face Wash and Face Scrub**Wilkinson Sword**£9.79**85 rev1y ago](https://www.amazon.co.uk/dp/B0DG5QZMZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation**Neutrogena**£2.74**4.6★**▲ 223%**](https://www.amazon.co.uk/dp/B00GHNYPY6) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 50 For Men 75 ml Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins**Bulldog Skincare for Men**£7.97**4.5★**▲ 83%**](https://www.amazon.co.uk/dp/B0F1V3T9HF) [**BULLDOG SKINCARE Anytime Daily UV Moisturiser SPF 30 For Men Safflower Seed Extract Protects & Hydrates Skin Suitable For All Skins 75 ml**Bulldog Skincare for Men**£7.73**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B0DXVVT8GQ) [**BULLDOG SKINCARE Protective Moisturiser SPF 15 100ml Enriched with Aloe Vera Suitable For All Skin Types**Bulldog Skincare for Men**£5.11**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B0DXVT6913) [**NIVEA MEN Anti-Age Hyaluron SPF15 Moisturising Face Cream (50ml) Anti Wrinkle Face Cream with Hyaluronic Acid and Pro-Retinol Mens Moisturiser Visibly Reduces Deep Wrinkles and Firms Skin**NIVEA**£5.83**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B08RQD2V58)
**~~View all trending →~~**
## **What buyers say about mens body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**20%
*“Excellent moisturiser”*
**Value For Money**14%
*“Amazing value”*
**Quality-Overall**14%
*“Best quality”*
**Suitability Dry Skin**7%
*“Suitable for dry skin”*
**Smell**7%
*“Great smell”*
**Soft Feel**6%
*“soft and smooth”*
**Suitability Combination Skin**5%
*“Good for sensitive skin”*
**Absorbency**5%
*“Absorbs completely”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Ease Of Application**2%
*“He said it feels nice on application”*
### **What buyers complain about **
**Smell**7%
*“Product smells disgusting”*
**Suitability Dry Skin**6%
*“I have very dry skin”*
**Allergies**6%
*“Was allergic”*
**Moist/Dry**5%
*“Seems to dry my skin out a little”*
**Value For Money**4%
*“Waste of money”*
**Thickness**4%
*“The cream itself, thinner and definitely not the same”*
**Oily/Greasy**3%
*“It's thick and greasy and doesn't get absorbed like the regular Bulldog moisturisers”*
**Size-Overall**3%
*“Wrong size in purchase choice box”*
**Quality-Overall**3%
*“dubious quality items will be sent”*
**Adhesion/Stickiness**3%
*“hard to apply on skin and sticky”*
### **Top return reasons **
**Product Condition**28%
**Size-Overall**10%
**Moist/Dry**9%
**Smell**8%
**Value For Money**6%
**Suitability Combination Skin**5%
**Functionality-Overall**5%
**Suitability Dry Skin**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is mens body wash profitable to sell on Amazon United Kingdom?**
- The niche generates £866K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the mens body wash niche?**
- 8 brands and 222 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in mens body wash?**
- Top complaints mined from reviews: Smell, Suitability Dry Skin, Allergies. The return rate is 0.1%.
- **When does demand for mens body wash peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the mens body wash niche?**
- Listings span £2.58–£12.29; the average listing price is £5.49 (sweet spot $15–$100). The average incumbent carries 9,199 reviews — the moat a new listing must climb.
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