---
title: "Mens Body Sprays — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-body-sprays"
last_updated: "2026-08-09T21:57:44.001Z"
locale: en
meta:
description: "Niche score 41/100 · £131K/yr market · 138K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £131K/yr market · 138K searches/yr · £9.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Body Sprays — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens body sprays**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 52Conversion 86Competition 16Returns 100Price range 22Avg price 31Brand share 0Review moat 42Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,340.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.77**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£131K**
£131K/yr · 138K searches
**Price range**
**Bad****£3.92–£18.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mens body sprays is a £131K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens body sprays market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£122K–£147K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **50%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**117**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Beckham84% - David Beckham11% - Designer Fragrances5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.8% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 12.6×
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-body-sprays/trend)
## **Top mens body sprays search terms**
- **david beckham deodorant**81K/yr+38.6%11.8% conv. - **designer fragrances**14K/yr-30.2%0.4% conv. - **mens spray fragrance**8K/yr+67.7%0.9% conv. - **designer fragrances body spray**7K/yr+39.6%1.2% conv. - **boys body spray**11K/yr+10.5%0.8% conv. - **david beckham body spray**8K/yr+29.1%9.2% conv. - **beckham deodorant for men**5K/yr-30.5%11.4% conv. - **mens sprays**5K/yr-8.5%0.5% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-body-sprays/search-terms)
## **Top mens body sprays products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)**Beckham**£4.17**4.6★5,731 rev](https://www.amazon.co.uk/dp/B000PY08ZS) [2**David Beckham Instinct Sport Deodorant Body Spray 150 ml Pack of 1**Beckham**£4.33**4.6★2,989 rev](https://www.amazon.co.uk/dp/B0074S0V2I) [3**DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml**Beckham**£3.92**4.6★2,989 rev](https://www.amazon.co.uk/dp/B00LIYU340) [4**David Beckham Deodorant 150ml**Beckham**£4.79**4.5★2,149 rev](https://www.amazon.co.uk/dp/B0020MMCW0) [5**David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack**David Beckham**£14.65**4.5★441 rev](https://www.amazon.co.uk/dp/B0919W562B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml**Designer Fragrances**£6.94**162 rev10mo ago](https://www.amazon.co.uk/dp/B0FNWN5BD9) [**David Beckham Respect Deodorant Body Spray 150ml 3 Pack**David Beckham**£16.43**15 rev4y ago](https://www.amazon.co.uk/dp/B092JTMVQH) [**David Beckham Intimately Beckham Deodorant Anti-Perspirant Body Spray for Men 150 ml 3 Pack**David Beckham**£14.65**441 rev5y ago](https://www.amazon.co.uk/dp/B0919W562B) [**3X David Beckham Deospray Homme 150ml Each**Beckham**£18.19**212 rev6y ago](https://www.amazon.co.uk/dp/B07WNVSDS6) [**DAVID BECKHAM Inspired By Respect Deodorant Anti-Perspirant Body Spray for Men 150 ml**Beckham**£6.77**2,989 rev7y ago](https://www.amazon.co.uk/dp/B07BVQ11FY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DAVID BECKHAM Inspired By Respect Deodorant Anti-Perspirant Body Spray for Men 150 ml**Beckham**£6.77**4.6★**▲ 130%**](https://www.amazon.co.uk/dp/B07BVQ11FY) [**David Beckham Respect Deodorant Body Spray 150ml 3 Pack**David Beckham**£16.43**5.0★**▲ 118%**](https://www.amazon.co.uk/dp/B092JTMVQH) [**DAVID BECKHAM Classic Blue Deodorant Anti-Perspirant Body Spray for Men 150 ml**Beckham**£3.92**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B00LIYU340) [**David Beckham Instinct Deodorant Body Spray 150ml (Pack of 1)**Beckham**£4.17**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B000PY08ZS) [**Designer Fragrances 4 Pack Assorted Bundle Mens Body Spray Deodorant Cans - Azul - Lite Blu - One Billion - Ventus - Instant Freshness on The Go - Long Lasting Smell - Great Male Gift Sets - 150ml**Designer Fragrances**£6.94**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B0FNWN5BD9)
**~~View all trending →~~**
## **What buyers say about mens body sprays**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**62%
*“Great scent”*
**Value For Money**16%
*“good value”*
**Quality-Overall**9%
*“Great range from 2 UK guys who started their enterprise to bring quality, affordability, and better than 'high street' options that are available”*
**Advertised Vs Actual Product**3%
*“exactly as described”*
**Gifting Purpose**2%
*“This was a present for my husband he loves it”*
**Adhesion/Stickiness**1%
*“No sticky residue”*
**Durability**1%
*“last long”*
**Ease Of Use**1%
*“so its easy to switch things up depending on the day”*
### **What buyers complain about **
**Smell**50%
*“Cheap smelly”*
**Quality-Overall**17%
*“Poor Quality”*
**Durability**10%
*“lasts for a short time”*
**Value For Money**3%
*“Pricey”*
**Allergies**3%
*“they burn the skin something chronic”*
**Strength**3%
*“Not very strong”*
### **Top return reasons **
**Smell**42%
**Advertised Vs Actual Product**42%
**Defective Material/Parts**17%
## **Common questions**
- **Is mens body sprays profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mens body sprays niche?**
- 3 brands and 117 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens body sprays?**
- Top complaints mined from reviews: Smell, Quality-Overall, Durability. The return rate is 0.1%.
- **When does demand for mens body sprays peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 12.6× the quietest.
- **What does it cost to enter the mens body sprays niche?**
- Listings span £3.92–£18.19; the average listing price is £9.77 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.
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