---
title: "Mens Body Moisturiser — £74K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-body-moisturiser"
last_updated: "2026-08-09T20:46:58.718Z"
locale: en
meta:
description: "Niche score 52/100 · £74K/yr market · 110K searches/yr · £8.06 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £74K/yr market · 110K searches/yr · £8.06 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Body Moisturiser — £74K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens body moisturiser**
**Worth a look**
Shows low returns (0.1%), but a small market ($74K/yr) keeps it on the watch list.
Market size 18Growth 51Conversion 80Competition 62Returns 100Price range 30Avg price 22Brand share 76Review moat 24Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+22.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£1.93–£20.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,679.27**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£74K**
£74K/yr · 110K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens body moisturiser is a £74K/yr Amazon United Kingdom market (110K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens body moisturiser market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£81K–£101K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**202**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**34%**
- NIVEA17% - Neutrogena12% - NIVEA MEN11% - Palmer's11% - Aveeno8% - Baylis & Harding8%
## **Demand**
Weekly Amazon search volume, last 41 weeks — +22.3% search growth over the last 90 days.
3K2KBlack Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/beauty/mens-body-moisturiser/trend)
## **Top mens body moisturiser search terms**
- **mens body moisturiser**27K/yr+53.7%9.4% conv. - **mens body lotion**20K/yr+29.5%5.1% conv. - **body moisturiser for men**16K/yr+19.6%12.2% conv. - **body lotion men**19K/yr-0.6%7.4% conv. - **mens moisturiser body**7K/yr+57.1%13.0% conv. - **men body lotion**6K/yr+2.7%5.3% conv. - **mens body cream**5K/yr+28.5%6.3% conv. - **body lotion for men**4K/yr+12.8%6.4% conv. - **body cream men**6K/yr-58.9%7.0% conv. [**All search terms **](https://flapen.com/research/uk/beauty/mens-body-moisturiser/search-terms)
## **Top mens body moisturiser products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Norwegian Formula Deep Moisture Body Lotion (1x 400ml) Fragrance-Free Moisturiser for Sensitive and Dry Skin Provides 48-Hour Moisturisation**Neutrogena**£2.74**4.6★6,027 rev](https://www.amazon.co.uk/dp/B00GHNYPY6) [2**NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion**NIVEA**£3.56**4.7★1,880 rev](https://www.amazon.co.uk/dp/B0BSLWTQXV) [3**New! Palmers Cocoa Butter Formula Mens Body & Face Lotion For Relief Of Rough Dry Skin 200ml**Palmer's**£5.96**4.6★286 rev](https://www.amazon.co.uk/dp/B00VL0OKRM) [4**Nivea For Men Maximum Hydration Nourising Lotion for Dry Skin 16.9 Ounce**NIVEA MEN**£11.81**4.6★24,016 rev](https://www.amazon.co.uk/dp/B00DEX61A8) [5**Baylis & Harding Goodness Oud Cedar & Amber Hand & Body Lotion 500 ml (Pack of 3) - Vegan Friendly**Baylis & Harding**£9.25**4.6★5,086 rev](https://www.amazon.co.uk/dp/B09NCC7LVV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROUH Imperial Oud Body & Hand Lotion 300ml Luxury Unisex Moisturising Cream with Amber Notes Deeply Hydrating Non-Greasy Formula for Smooth Soft & Radiant Skin**ROUH**£13.64**49 rev8mo ago](https://www.amazon.co.uk/dp/B0G2CN34WF) [**Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml**Jean & Len**£8.97**990 rev1y ago](https://www.amazon.co.uk/dp/B0DF7QFSZ8) [**ROUH Imperial Oud Body Butter for Men and Women Luxurious Moisturiser with Shea Butter and Oud Musk and Leather Hydrating Skincare for Soft Moisturised Skin All Skin Types (Imperial Oud)**ROUH**£13.82**84 rev1y ago](https://www.amazon.co.uk/dp/B0F7HMX8QB) [**NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion**NIVEA**£3.56**1,880 rev3y ago](https://www.amazon.co.uk/dp/B0BSLWTQXV) [**Palmers Cocoa Butter Mens Lotion Triple Pack**Palmer's**£12.70**593 rev4y ago](https://www.amazon.co.uk/dp/B09WVVVW2S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NIVEA Rich Nourishing Body Lotion (625ml) Rich 72H Hydration Moisturiser for Dry Skin Made with Deep Moisture Serum and Almond Oil Extra Large NIVEA Body Lotion**NIVEA**£3.56**4.7★**▲ 147%**](https://www.amazon.co.uk/dp/B0BSLWTQXV) [**E45 Daily Lotion 400 ml for all Skin Types Hydrating Non-Greasy Lightweight Moisturiser - Perfume-Free Long Lasting Body Face Hand Cream - Dermatologically Tested**E45**£3.92**4.7★**▲ 85%**](https://www.amazon.co.uk/dp/B07CSY916H) [**Jean & Len Heavenly Hand & Body Balm Bergamot & Cedarwood for a fragrant care experience with organic argan oil and shea butter without parabens & silicones 500 ml**Jean & Len**£8.97**4.3★**▲ 77%**](https://www.amazon.co.uk/dp/B0DF7QFSZ8) [**NIVEA Express Hydration Body Lotion (400ml) Fast Absorbing 72H Hydration Body Moisturiser for Dry Skin Made with Deep Moisture Serum and Sea Minerals Smooth Skin Lotion**NIVEA**£2.87**4.7★**▲ 62%**](https://www.amazon.co.uk/dp/B07HLCBZ3H) [**Aveeno Skin Relief Moisturising Lotion With Soothing Triple Oat Complex & Shea Butter Suitable For Sensitive Skin 72-Hour Intense Hydration Helps Relieve Very Dry and Tight Skin Unscented 500ml**Aveeno**£6.92**4.7★**▲ 54%**](https://www.amazon.co.uk/dp/B08JL9KYBV)
**~~View all trending →~~**
## **What buyers say about mens body moisturiser**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Excellent moisturiser”*
**Value For Money**14%
*“Good value for money”*
**Quality-Overall**11%
*“Good quality lotion”*
**Smell**9%
*“clean scent”*
**Suitability Dry Skin**7%
*“it removes dry skin”*
**Soft Feel**6%
*“soft skin”*
**Absorbency**5%
*“Easily absorbed”*
**Suitability Combination Skin**4%
*“Good for skin”*
**Advertised Vs Actual Product**3%
*“As described”*
**Allergies**2%
*“with no irritation at all”*
### **What buyers complain about **
**Smell**19%
*“Bland smell”*
**Allergies**6%
*“Was allergic”*
**Thickness**5%
*“it was too thick for my skin”*
**Moist/Dry**5%
*“Not moisturizing enough”*
**Value For Money**5%
*“Waste of money”*
**Suitability Dry Skin**3%
*“I had really bad dry skin patches on my face due to using the wrong product”*
**Skin Health**3%
*“my skin is not very nice”*
**Motor Power**3%
*“one of the pumps was broken on arrival so thats not good”*
**Advertised Vs Actual Product**2%
*“very misleading”*
**Ease Of Use**2%
*“Unable to use”*
### **Top return reasons **
**Size-Overall**14%
**Suitability Dry Skin**10%
**Moist/Dry**9%
**Value For Money**9%
**Suitability Combination Skin**9%
**Smell**8%
**Functionality-Overall**8%
**Quality-Overall**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is mens body moisturiser profitable to sell on Amazon United Kingdom?**
- The niche generates £74K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mens body moisturiser niche?**
- 16 brands and 202 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in mens body moisturiser?**
- Top complaints mined from reviews: Smell, Allergies, Thickness. The return rate is 0.1%.
- **What does it cost to enter the mens body moisturiser niche?**
- Listings span £1.93–£20.62; the average listing price is £8.06 (sweet spot $15–$100). The average incumbent carries 6,679 reviews — the moat a new listing must climb.
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