---
title: "Products — mens aftershave - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/mens-aftershave/products"
last_updated: "2026-07-22T03:20:35.669Z"
locale: en
meta:
  description: "Niche score 68/100 · £5.0M/yr market · 10.0M searches/yr · £24.39 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · £5.0M/yr market · 10.0M searches/yr · £24.39 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — mens aftershave - Flapen"
---

# **mens aftershave**

**Launch it**

A $5.0M/yr market growing +20.0% this quarter with returns at 0.5% — clears our launch bar.

Market size 97Growth 50Conversion 26Competition 90Returns 97Price range 78Avg price 95Brand share 59Review moat 22Quality gap 45

**Market size**

**Incredible****£5.0M**

£5.0M/yr · 10.0M searches

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****£24.39**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****£3.15–£58.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+20.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,252.48**

avg incumbent reviews — the moat a new listing must climb