---
title: "Medihoney — £226K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/beauty/medihoney"
last_updated: "2026-08-09T20:42:50.871Z"
locale: en
meta:
description: "Niche score 44/100 · £226K/yr market · 203K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £226K/yr market · 203K searches/yr · £11.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Medihoney — £226K/yr Amazon UK Niche (2026) - Flapen"
---
# **medihoney**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 25Conversion 86Competition 24Returns 100Price range 52Avg price 45Brand share 11Review moat 50Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£5.85–£25.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,496.64**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.39**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£226K**
£226K/yr · 203K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, medihoney is a £226K/yr Amazon United Kingdom market (203K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medihoney market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£228K–£285K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **50%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**2%**
- ActivOn59% - MediSale11% - Advancis Medical11% - Manuka Lab9% - Dr. Organic6% - SterlingSquare2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
4K3KBlack Friday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/beauty/medihoney/trend)
## **Top medihoney search terms**
- **medihoney**41K/yr-9.0%3.6% conv. - **medical grade manuka honey**25K/yr+22.0%8.4% conv. - **manuka honey dressings for wounds**22K/yr+27.2%8.1% conv. - **dr organic face cream**12K/yr-1.2%3.1% conv. - **activon medical grade manuka honey**11K/yr+4.0%17.6% conv. - **manuka honey cream**10K/yr-5.2%3.9% conv. - **medical grade honey**9K/yr-26.4%5.1% conv. - **honey dressings for wounds**8K/yr+11.0%7.9% conv. - **manuka honey for dogs**9K/yr-4.5%4.0% conv. - **activon**6K/yr-11.5%9.7% conv. [**All search terms **](https://flapen.com/research/uk/beauty/medihoney/search-terms)
## **Top medihoney products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£45K30%£68K40%£90K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Activon Medical Grade Manuka Honey x 2**ActivOn**£9.46**4.6★1,953 rev](https://www.amazon.co.uk/dp/B019H96JC2) [2**Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon**ActivOn**£13.50**4.5★716 rev](https://www.amazon.co.uk/dp/B01JGZEP96) [3**Advancis Medical 99XX9150 Actilite Dressing Pad 5cm x 5cm Pack of 10**Advancis Medical**£11.42**4.6★1,401 rev](https://www.amazon.co.uk/dp/B00IJDPL3Q) [4**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£6.01**4.2★94 rev](https://www.amazon.co.uk/dp/B0D7VVM75B) [5**Advancis Medical D7709 Activon Manuka Honey Tube 25g**ActivOn**£6.19**4.6★1,959 rev](https://www.amazon.co.uk/dp/B078Z3TCRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£6.01**94 rev2y ago](https://www.amazon.co.uk/dp/B0D7VVM75B) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£9.72**26 rev2y ago](https://www.amazon.co.uk/dp/B0D7VTL4DK) [**Activ on Medical Grade Honey 20g | SterlingSquare**SterlingSquare**£6.55**5 rev3y ago](https://www.amazon.co.uk/dp/B0FSR5HRF4) [**Manuka Lab Certified MGO 40+ New Zealand Manuka Honey 250g - Pure and Nourishing Natural Energy Booster Authentic Natural Alternative to Sugar**Manuka Lab**£10.05**777 rev4y ago](https://www.amazon.co.uk/dp/B09CHGQG82) [**Manuka Lab Certified MGO 525+ New Zealand Manuka Honey 250g - Antimicrobial Powerhouse for Wound and Skin Healing**Manuka Lab**£25.04**300 rev6y ago](https://www.amazon.co.uk/dp/B086Z42Z9S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Activ on Medical Grade Honey 20g | SterlingSquare**SterlingSquare**£6.55**5.0★**▲ 102%**](https://www.amazon.co.uk/dp/B0FSR5HRF4) [**Activon Medical Grade Manuka Honey 25g (Pack of 3) by Activon**ActivOn**£13.50**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B01JGZEP96) [**Activon Tube 100% Medical Grade Manuka Honey 20g - 1 Pack | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£6.01**4.2★**▲ 34%**](https://www.amazon.co.uk/dp/B0D7VVM75B) [**Activon Tube 100% Medical Grade Manuka Honey 20g - Pack of 2 | Natural Wound Care Solution | Antimicrobial and Healing Properties**MediSale**£9.72**4.4★**▲ 33%**](https://www.amazon.co.uk/dp/B0D7VTL4DK) [**Manuka Lab Certified MGO 525+ New Zealand Manuka Honey 250g - Antimicrobial Powerhouse for Wound and Skin Healing**Manuka Lab**£25.04**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B086Z42Z9S)
**~~View all trending →~~**
## **What buyers say about medihoney**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product Excellent seller would recommend”*
**Taste-Overall**17%
*“tastes like heaven”*
**Value For Money**13%
*“Excellent product and very reasonably priced”*
**Health Benefits-Overall**6%
*“Very good honey I use this everyday in my green tea it has many health benefits to this”*
**Moist/Dry**5%
*“lovely rich moisturising texture”*
**Sweetness**5%
*“Lovely Honey”*
**Efficiency**4%
*“Super efficient”*
**Advertised Vs Actual Product**4%
*“its as good as they said”*
**Smell**4%
*“aroma of honey”*
**Natural Ingredients**3%
*“Natures best”*
### **What buyers complain about **
**Size-Overall**18%
*“very loose”*
**Value For Money**15%
*“still Its a bit expensive”*
**Thickness**13%
*“Very difficult to apply product as thick”*
**Smell**11%
*“Very different in cream consistency and smell”*
**Allergies**7%
*“the crystals were so hard and incredibly sharp it was excruciating to apply to the wounded area and the crystals did not dissolve with warmth, so we're pressed against the skin scratching and irritating”*
**Adhesion/Stickiness**5%
*“These do not stick”*
**Color**5%
*“this honey is lighter in colour”*
**Ease Of Use**5%
*“its a bit tricky to work out initially”*
**Certifications**5%
*“there's no MGO or UMF rating so there's no reliable indicator of what's in the tube”*
**Texture/Consistency-Overall**5%
*“Wasnt very keen on this honey consistency was more like glue than runny honey come out which I use to heal skin wounds”*
### **Top return reasons **
**Advertised Vs Actual Product**67%
**Functionality-Overall**33%
## **Common questions**
- **Is medihoney profitable to sell on Amazon United Kingdom?**
- The niche generates £226K/yr across 14 tracked products. 90-day search growth is -0.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the medihoney niche?**
- 7 brands and 57 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in medihoney?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 0.0%.
- **When does demand for medihoney peak?**
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the medihoney niche?**
- Listings span £5.85–£25.04; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.
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